The role of color in driving attention to emotional pictures
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1
Jagiellonian University, Poland
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2
Warsaw School of Social Sciences and Humanities, Poland
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3
University of Finance and Management, Poland
The search for elementary features determining emotional value of visual stimuli has been underway for some time, with conflicting views on the role of color in this process. The aim of the present study was to determine if red color drives attention to emotional pictures. To this end, we employed the dot probe task with original and modified IAPS pictures as stimuli, and with simultaneous EEG recording in order to search for early ERP indices of attentional bias to emotional pictures. At the behavioral level, none of the experimental conditions had any effect on accuracy and latency of the responses in the dot probe task. At the level of brain activity, the experimental manipulation yielded effects on three different measures: the Direction Encoding Lateralization (DEL) component, and the early and late Lateralized Readiness Potential (LRP) components. In particular, both DEL and the early-LRP showed clear modulation by the valence and the color characteristics of the pictures. The modulation of DEL and early-LRP by color was observed only for the emotional IAPS slides. This strengthens the view that red color has an important signal value and can act as a cue in distinguishing emotional from neutral stimuli. Funding: This work was supported by grant N N106 288939 from Polish Ministry of Science and Higher Education.
Keywords:
driving,
emotion
Conference:
XI International Conference on Cognitive Neuroscience (ICON XI), Palma, Mallorca, Spain, 25 Sep - 29 Sep, 2011.
Presentation Type:
Poster Presentation
Topic:
Poster Sessions: Emotion, Motivation and the Social Brain
Citation:
Kuniecki
M,
Wichary
S,
Grzybowski
S and
Jaśkowski
P
(2011). The role of color in driving attention to emotional pictures.
Conference Abstract:
XI International Conference on Cognitive Neuroscience (ICON XI).
doi: 10.3389/conf.fnhum.2011.207.00168
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Received:
18 Nov 2011;
Published Online:
28 Nov 2011.
*
Correspondence:
Dr. Michal Kuniecki, Jagiellonian University, Krakow, Poland, michal.kuniecki@uj.edu.pl