BOOKS

Displaying 1 - 1 out of 1 Books
img

FEATURED

Emotions as Key Drivers of Consumer Behaviors: A Multidisciplinary Perspective, 2nd edition

Debora Bettiga, Giuliano Noci, Omneya Yacout
Frontiers Media SA

Consumers not only make rational decisions but also emotional ones. Research now recognizes the significance of diverse neglected factors, such as emotions, affect, arousal and pleasure in appraisal,...

 

Displaying 1 - 1 out of 1 Books

You are in

Advertising and Marketing Communication

img

Frontiers Books

Frontiers Books is a bookstore-like platform that under a unique environment gathers all library services available at Frontiers. You may browse through the pages of Frontiers e-books and Abstract books, past hardcopy issues as well as other academic literature and download them for free in PDF and EPUB format.