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ORIGINAL RESEARCH article

Front. Commun.
Sec. Science and Environmental Communication
Volume 9 - 2024 | doi: 10.3389/fcomm.2024.1380092

Navigating the climate change minefield: The influence of metaphor on climate doomism Provisionally Accepted

  • 1University of British Columbia, Canada
  • 2Peter Wall Institute for Advanced Studies, University of British Columbia, Canada

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Climate doomism is an increasing concern for climate change communication. In the United States, this opinion regarding anthropogenic climate change is now more prevalent than climate skepticism, and is the primary reason cited for opposition to climate action. Doomism is the belief that catastrophic warming of the planet is now inevitable, and that effective mitigation is impossible. The behaviors resulting from this view are comparable to the result of climate skepticism: doomism produces paralyzing eco-anxiety and subsequently inaction. Prior work has hypothesized that the rise in climate doomism and eco-anxiety is linked to climate change risk communication. This study investigates the possibility that the metaphoric language used to communicate the severity and urgency of climate change could inadvertently promote doomism. We employ a survey model to test the influence of metaphoric language on perception of urgency, feasibility, and individual agency in relation to the climate crisis. American English-speaking participants (N = 1542) read a paragraph describing climate change either as a “cliff edge” or “minefield”, with human agency manipulated to be present or absent. Responses were considered to be doomist if they reported a high sense of urgency, paired with a low sense of feasibility and/or agency; this indicates they have a high awareness of the risks associated with the climate crisis, but a low belief that it will be addressed, and/or that their actions can produce meaningful change. Use of either metaphor improved perceived feasibility without a reduction in urgency, indicating that metaphor is an effective climate communication strategy for conveying risk without promoting doomism. However, metaphoric presentation is only effective when paired with human agency, suggesting that agency is a necessary component for successful metaphoric climate communication strategies.

Keywords: Climate Change, metaphor, doomism, Eco-anxiety, agency, climate communication

Received: 01 Feb 2024; Accepted: 15 Apr 2024.

Copyright: © 2024 Johnstone and Stickles. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Prof. Elise Stickles, University of British Columbia, Vancouver, V6T 1Z2, British Columbia, Canada