AUTHOR=Heene Moritz TITLE=Additive conjoint measurement and the resistance toward falsifiability in psychology JOURNAL=Frontiers in Psychology VOLUME=4 YEAR=2013 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2013.00246 DOI=10.3389/fpsyg.2013.00246 ISSN=1664-1078