@ARTICLE{10.3389/fpsyg.2015.01554, AUTHOR={Zhou, Xinyue and Liu, Yan and Ho, Benjamin}, TITLE={The Cultural Transmission of Cooperative Norms}, JOURNAL={Frontiers in Psychology}, VOLUME={6}, YEAR={2015}, URL={https://www.frontiersin.org/articles/10.3389/fpsyg.2015.01554}, DOI={10.3389/fpsyg.2015.01554}, ISSN={1664-1078}, ABSTRACT={Cooperative behavior depends on cultural environment, so what happens when people move from to a new culture governed by a new norm? The dynamics of culture-induced cooperation has not been well understood. We expose lab participants to a sequence of different subject pools while playing a constrained Trust Game. We find prior exposure to different subject pools does in fact influence cooperative behavior; first impressions matter—the primacy effect plays a stronger role than the recency effect; and selfish first impressions matter more than cooperative first impressions—observing selfish behavior by others had a longer-lasting and greater influence on behaviors than observing cooperative behavior by others. Moreover, three consecutive exposures to cooperative environments were needed to neutralize one exposure to a selfish environment.} }