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Original Research ARTICLE Provisionally accepted The full-text will be published soon. Notify me

Front. Psychol. | doi: 10.3389/fpsyg.2019.02644

Underlying differences between Chinese omnivores and vegetarians in the evaluations of different dietary groups

Qirui Tian1, Qingyang Zheng1 and  Shouxin Li1*
  • 1School of Psychology, Shandong Normal University, China

Drawing upon self-categorization theory, the present research investigated the attitudes of omnivores and vegetarians toward five dietary groups, including omnivores, conscientious omnivores, semi-vegetarians, vegetarians, and vegans. When they had high (vs. low) meat rationalization, omnivore participants had fewer negative attitudes toward and more positive evaluations of the omnivore groups but more negative attitudes toward and fewer positive evaluations of the vegetarian groups. Vegetarian participants had the most negative attitudes toward the omnivore group, followed by the conscientious omnivore group, the semi-vegetarian group, the vegetarian group and then the vegan group, and the vegetarian participants with high meat rationalization (vs. those with low meat rationalization) had more positive evaluations of the omnivore groups. Such findings suggested that high levels of meat-eating rationalization predicted more favorable attitudes toward omnivores among both omnivore and vegetarian participants.

Keywords: Attitude, Evaluation, Omnivore, vegetarian, Meat

Received: 04 Sep 2019; Accepted: 08 Nov 2019.

Copyright: © 2019 Tian, Zheng and Li. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Dr. Shouxin Li, School of Psychology, Shandong Normal University, Jinan, 250358, Shandong Province, China,