AUTHOR=Woolway Toby , Elbe Anne-Marie , Barkoukis Vassilis , Bingham Kevin , Bochaver Konstantin , Bondarev Dmitriy , Hudson Andy , Kronenberg Lara , Lazuras Lambros , Mallia Luca , Ntovolis Yannis , Zelli Arnaldo , Petróczi Andrea 

TITLE=One Does Not Fit All: European Study Shows Significant Differences in Value-Priorities in Clean Sport

JOURNAL=Frontiers in Sports and Active Living

VOLUME=Volume 3 - 2021

YEAR=2021

URL=https://www.frontiersin.org/journals/sports-and-active-living/articles/10.3389/fspor.2021.662542

DOI=10.3389/fspor.2021.662542

ISSN=2624-9367

ABSTRACT=Doping violates the spirit of sport and is thought to contradict the values which underpin this spirit. Values-based education (VBE) has been cited as a key element for creating a clean sport culture across age groups. Culturally relevant values-based education requires understanding of the values that motivate athletes from differing countries to practice their sport and uphold clean sport values. WADA’s new International Standards for Education makes this study both needed and timely. 1225 athletes from Germany, Greece, Italy, Russia and the United Kingdom responded to measures assessing their general values, spirit of sport values and their perceived importance of ‘clean sport’. MaxDiff analysis identified the most important values to participants based on their respective country of residence. Correlation analysis was conducted to assess the relationship between importance of clean sport and spirit of sport values. There were significant differences between participant nationality and their perceived importance of clean sport, the most important general values and spirit of sport values. Moderate positive correlations were observed between the perceived importance of clean sport and honesty, ethics and respecting the rules of sport. When designing the values-based component of anti-doping education programmes athletes’ different value-priorities across countries should be considered.