UvA-DARE ( Digital Academic Repository ) Posterior midline and ventral parietal activity is associated with retrieval success and encoding failure

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Interestingly, activity in PMR and VPC has not only been associated with the default network, but also with retrieval of past events -or episodic retrieval. Event-related fMRI studies of episodic retrieval found that PMR and VPC show greater activity when previously encoded items are correctly classifi ed as "old" (retrieval hit) than when they are incorrectly classifi ed as "new" (retrieval miss) (Henson et al., 2005;Prince et al., 2005;Wagner et al., 2005;Weis et al., 2004). In view of these fi ndings, it has been suggested that PMR and VPC are directly engaged in processes supporting successful episodic retrieval (Wagner et al., 2005).
In sharp contrast, fMRI studies of episodic encoding suggest a reverse relation between memory performance and activity in PMR and VPC. These studies found that PMR shows less activity for items that are subsequently remembered (encoding hit) than for those that are subsequently forgotten (encoding miss) (Daselaar et al., 2004a;Otten and Rugg, 2001;Wagner and Davachi, 2001). This fi nding has been attributed to processes detrimental for encoding during misses (Otten and Rugg, 2001;Wagner and Davachi, 2001) or to processes benefi cial for encoding during hits (Daselaar et al., 2004a), but these hypotheses are not necessarily incompatible.
Taken together, the seemingly contradictory fi ndings in retrieval and encoding studies suggest that successful retrieval is a component of the default mode of the brain, but successful encoding is INTRODUCTION Human brain imaging studies have revealed a network of brain regions including parietal, posterior midline and frontal regions that consistently show deactivation during active task conditions compared to passive rest conditions in a wide variety of experiments (Mazoyer et al., 2001;McKiernan et al., 2003;Shulman et al., 1997). According to an infl uential theory -the default mode hypothesis -this network is engaged in specifi c processes that normally occur during the conscious resting state . The default mode hypothesis further asserts that the regions within this network are tonically active, but temporarily shut down when available resources are needed for effi cient cognitive performance, giving rise to deactivation in these areas. The interest in the functional signifi cance of the default network has recently been intensifi ed by indications of deviations from normal default activity in various clinical populations, including patients with Alzheimer's dementia (Greicius et al., 2004;Lustig et al., 2003;Petrella et al., 2007;Rombouts et al., 2005), schizophrenia Liu et al., 2006), and autism (Kennedy et al., 2006). Yet, despite all this interest, the specifi c cognitive processes that are mediated by the "default" network remain unclear.
In order to clarify the default processes, it is critical to outline when the regions within the default network are activated and when they are deactivated. Two prominent areas within this network are the posterior midline region (PMR) and the ventral parietal cortex (VPC). PMR includes the posterior cingulate cortex (roughly BAs 31/30/29) and the precuneus (roughly medial BA 7). VPC refers to length was 5 s). Participants were encouraged to respond within the allotted period. Responses were not included in the analyses when the response time exceeded this period. The total number of old study trials was 108, yielding a total of 108 encoding trials and 108 retrieval trials per condition.
For encoding trials, participants rated either the friendliness of a face (Experiment 1), or the pleasantness of a scene (Experiment 2) on a 1-4 scale (fi nger order was counterbalanced across participants) while learning the information (intentional encoding). For retrieval trials, participants made combined old/new confi dence level decisions via four response choices (defi nitely old, probably old, probably new, defi nitely new).
Blocked Tasks 1 and 2 (Faces and Scenes) were performed after the memory tasks during a separate scan run. Subjects alternately viewed blocks of 15 faces (Blocked Task 1) or blocks of 15 scenes (Blocked Task 2) intermixed with 10-s rest blocks consisting of a fi xation cross-hair. They were instructed to press a button when any of the stimuli repeated, which actually never occurred. Face and Scene stimuli were shown for 750 ms with a 250-ms gap. In total, there were six cycles (FACE-fi xation-SCENE-fi xation) and the start order was counterbalanced across subjects.

EXPERIMENT 3: WORD PAIRS
Parts of these data have been published elsewhere (Prince et al., 2005.

Participants
Fourteen participants (fi ve female), all students at Duke University with an average age of 19.8 (SD = 1.7) years, were scanned and paid for their participation. Written informed consent was obtained for each participant, and the study met all criteria for approval of the Duke University Institutional Review Board.

Stimulus materials
The critical stimuli consisted of 240 fi ve-letter words that were selected from the MRC Psycholinguistic Database 3 . The words were of moderate frequency (mean 539), concreteness (mean 504), and imageability (mean 510).

Procedures
In total there were four experimental runs. Each run consisted of a study block and a recognition block separated by a 30-s delay. During the study blocks, two words in plain font were displayed next to each other in the center of the screen. Subjects were instructed to rate the semantic relatedness of the words on a 4-point scale (1 = low; 4 = high) and, at the same time, to try to memorize the word pair. Recognition memory was tested by presenting pairs identical to the ones studied and pairs made by recombining words from different studied pairs. Participants indicated whether each pair was identical or recombined and their level of confi dence (1 = defi nitely identical, 2 = probably identical, 3 = probably recombined, 4 = defi nitely recombined). The trials were presented for 3.4 s and followed by an interval ranging between 0 and 5.4 s.
Participants were encouraged to respond within the time that the word pair was displayed on the screen. Responses were not included not. Yet, the inverse contribution of PMR and VPC to episodic retrieval vs. encoding has never been demonstrated within-subjects and within the same experiment. To address these issues, we tested two predictions. First, we tested the prediction that PMR and VPC would show an "encoding/retrieval fl ip". That is, we expected that these regions would be more activated for hits than misses during retrieval but less activated for subsequent hits than misses during encoding. To ensure the generalizability of the fi ndings, we tested this "encoding-retrieval fl ip" prediction in fi ve different eventrelated fMRI experiments of episodic encoding and retrieval using faces (Exp. 1), scenes (Exp. 2), word pairs (Exp. 3), and single words (Exp. 4 and 5). Second, we tested the prediction that the PMR and VPC regions showing the encoding-retrieval fl ip are part of the default network. To test this prediction, we separately assessed whether the PMR and VPC regions showing the encoding/retrieval fl ip in the different experiments tend to be deactivated during active task blocks as compared to passive rest blocks. To this end, we measured their mean activation levels during three separate fMRI experiments with passive rest and active task blocks, including blocks of faces, scenes, and single words.

EXPERIMENTS 1 AND 2 + BLOCKED TASKS 1 AND 2: FACES AND SCENES
Parts of these data have been published elsewhere (Prince et al., 2009).

Participants
Nineteen participants (10 females), all students at Duke University, with an average age of 22.7 (SD = 4.1) years were scanned and paid for their participation. Data from three participants were excluded due to equipment malfunction and inadequate behavioral performance. Written informed consent was obtained for each participant, and the study met all criteria for approval of the Duke University Institutional Review Board.

Stimulus materials
The stimuli for the memory tasks consisted of 144 faces (Experiment 1) and 144 scenes (Experiment 2). The stimuli for the default tasks consisted of 90 faces (Blocked Task 1) and 90 scenes (Blocked Task 2). Face pictures were obtained, with permission from an online database 1 and represent the age spectrum from young adults to older adults as well as different racial groups (Minear and Park, 2004). Common indoor and outdoor scenes were obtained from an online database 2 .

Procedures
The memory task included three face (Experiment 1) and two scene runs (Experiment 2) for encoding and the same number of runs for retrieval. Run presentation order was fi xed based on pilot testing designed to elicit equivalent performance across tasks. Trial timing and jitter durations during encoding were also determined by pilot testing in order to attain similar performance. Retrieval trials in all conditions were 3 s in duration, followed by a variable jitter ranging from 1500 to 2500 ms (mean jitter length was 2 s, mean trial July 2009 | Volume 3 | Article 13 | 3 Daselaar et al.
The encoding/retrieval fl ip in the analyses when the response time exceeded this period. The number of identical trials per block was 29, and the number of recombined trials 16 yielding a total of 116 identical trials and 64 recombined trials.

Participants
Nineteen Duke University students (seven female) with an average age of 22.86 (SD = 2.72) years participated in the study. Written informed consent was obtained for each participant, and the study met all criteria for approval of the Duke University Institutional Review Board.

Stimulus materials
The critical stimuli consisted of 240 words that were selected from the MRC Psycholinguistic Database 4 . The words were of moderate familiarity (mean 78), and concreteness (mean 491).

Procedures
The memory task included four encoding runs, each with a duration of 392 s and six recognition runs, each with a duration of 392 s. The encoding and retrieval phases were separated by a period of about 20 min during which high resolution anatomical and diffusion tensor images were acquired. During the fi rst two encoding runs participants performed an animacy task and for the latter two were simply asked to read and remember the words for a later memory task. For the present study, these two encoding tasks were treated as one condition. During the recognition run, participants saw a mix of 240 old words shown during the encoding phase and 120 completely new words. They indicated whether the word was old or new, and how confi dent they were (defi nitely old, probably old, probably new, defi nitely new). During both memory phases, words were presented at a rate of 2.5 s per item followed by an interval ranging from 1-5 s. Participants were encouraged to respond within the time that the word was displayed on the screen. Responses were not included in the analyses when the response time exceeded this period. For Blocked Task 3, we exploited the fact that the encoding and retrieval runs were designed as a mixed model, such that 60-s task blocks (in which 12 words were presented per task block) alternated with 15-s passive rest blocks. During rest blocks participants simply viewed a fi xation cross-hair and awaited the start of the next task block. For Blocked Task 3, only the word encoding blocks were included in the analysis.

Participants
Fourteen Duke University students (eight female) with an average age of 20.7 (SD = 2.3) years participated in the study. Written informed consent was obtained for each participant, and the study met all criteria for approval of the Duke University Institutional Review Board.

Stimulus materials
The critical stimuli consisted of 250 words that were selected from the MRC Psycholinguistic Database 5 . The words were of moderate frequency (mean 528), concreteness (mean 553), and imageability (mean 552).

Procedures
The task included one encoding run with a duration of 429 s and one recognition run with a duration of 591 s. The encoding and retrieval phases were separated by a period of about 45 min during which another task was performed. This task involved semantic ratings about word triplets, and will be reported elsewhere. During the encoding phase, participants studied a list of 100 words at a rate of 3 s per item while making semantic judgments about the words (manmade, artifi cial, or both?). They were told that there would be a later memory test for the words. During the recognition run, participants saw a mix of 100 old words shown during the encoding run and 50 completely new words. They indicated whether they were confi dent the word was old ("old"), whether they were confi dent the word was new ("new"), or whether they were not sure ("pass"). The trials were presented for 2 s and followed by an interval ranging between 0 and 4.5 s. Participants were encouraged to respond within the time that the word was displayed on the screen. Responses were not included in the analyses when the response time exceeded this period.

fMRI SCANNING
For the fi rst three experiments (faces, scenes, word pairs) as well as the fi rst two Blocked Tasks (faces, scenes), images were collected using a 4T GE scanner. High-resolution T1-weighted structural images were acquired with a 450-ms repetition time (TR), a 9-ms echo time (TE), a 24-cm fi eld of view (FOV), a 2562 matrix, and a slice thickness of 1.9 mm. Functional scanning employed an inverse spiral sequence with either a 1500-ms TR (experiments 1 and 2, and 4) or a 1700-ms TR (experiment 3), a 31-ms TE, a 24-cm FOV, a 642 image matrix, and a 60° fl ip angle. For the fourth experiment as well as Blocked Task 3 (single words), images were collected using a 3T GE scanner. Highresolution T1-weighted structural imaging involved a 450-ms repetition time (TR), a 3-ms echo time (TE), a 24-cm fi eld of view (FOV), a 256 × 224 matrix, and a slice thickness of 1.9 mm. Functional scanning involved an inverse spiral sequence with a 2000-ms TR, a 27-ms TE, a 24-cm FOV, a 642 image matrix, and a 60° fl ip angle.
For the fi fth memory experiment (single words), images were collected using a 1.5T GE scanner. High-resolution T1-weighted structural imaging involved a 450-ms repetition time (TR), a 9-ms echo time (TE), a 24-cm fi eld of view (FOV), a 2562 matrix, and a slice thickness of 1.9 mm. Functional scanning involved an inverse spiral sequence with a 1500-ms TR, a 31-ms TE, a 24-cm FOV, a 642 image matrix, and a 60° fl ip angle.
For all fi ve experiments, 34 contiguous slices were acquired with the same slice prescription as the anatomical images. Slice thickness was 3.75 mm, resulting in cubic 3.75 mm 3 isotropic voxels. Scanner noise was reduced with ear plugs and head motion was reduced with foam pads and headbands. Stimuli were presented with LCD goggles (Resonance Technology, Inc.), and behavioral responses recorded with a 4-key fi ber-optic response box (Resonance Technology, Inc.).
The encoding/retrieval fl ip

fMRI ANALYSES
Data from all fi ve experiments as well as the three Blocked Tasks were analyzed using SPM2 (Statistical Parametric Mapping; Wellcome Department of Cognitive Neurology) 6 . Time-series were corrected for differences in slice acquisition times, and realigned. Functional images were spatially normalized to a standard stereotactic space, using the Montreal Neurological Institute (MNI) templates implemented in SPM2 and resliced to a resolution of 3.75 × 3.75 × 3.75 mm. The coordinates were later converted to Talairach and Tournoux's space (Talairach and Tournoux, 1988). Finally, the volumes were spatially smoothed using an 8-mm isotropic Gaussian kernel and proportionally scaled to the whole-brain signal. Trial-related activity (Exp. 1-5) was assessed by convolving a vector of the onset times of the stimuli with a synthetic hemodynamic response function (HRF). Block-related activity (Blocked Tasks 1-3) was assessed by convolving a boxcar function representing block onsets and offsets with the HRF. The general linear model, as implemented in SPM2, was used to model the effects of interest and other confounding effects (e.g., head movement and magnetic fi eld drift). Statistical Parametric Maps were identifi ed for each participant by applying linear contrasts to the parameter estimates (beta weights) for the events or blocks of interest, resulting in a t-statistic for every voxel.
For experiments 1-5, we coded four trial types: encoding hits, encoding misses, retrieval hits, and retrieval misses. Similar to other subsequent memory studies, only high-confi dence retrieval hits were considered as hits and all other trials were modeled as retrieval miss (Otten et al., 2006;Schon et al., 2004). Experiment 5 (single words) did not include confi dence ratings, but here participants were encouraged to use a "pass" option whenever they were not confi dent. Consequently, all hit responses were considered as retrieval hits here, while pass responses and misses were modeled as retrieval misses. Encoding hits and misses were determined by matching the retrieval hits and misses at test to the relevant trials at study.
In order to test the prediction that PMR and VPC would be more activated for retrieval hits than misses but less activated for encoding hits than misses in each of the fi ve experiments, we used a four-step approach. First, using the Wake Forrest PickAtlas toolbox 7 , we selected regions of interest (ROIs) in PMR comprising the precuneus and posterior cingulate (BA7/29/30/31) and VPC comprising the inferior parietal lobe, and supramarginal and angular gyri (BA39/40). Second, we identifi ed regions within the ROIs showing a phase (encoding, retrieval) x success (hit, miss) interaction by calculating the contrasts retrieval hits > misses, and encoding hits < misses, both at an uncorrected threshold of P < 0.05. Subsequently, we performed a conjunction analysis of these contrasts by inclusively masking the resulting T maps. As a third step, we plotted the mean cluster activity (parameter estimates) for EH, EM, RH, and RM trials from the regions identifi ed in the previous step.
In addition, in order to assess whether the regions that were identifi ed in experiments 1-5 tend to show signifi cant deactivation during active task as compared to passive rest blocks, we extracted their mean activity during Blocked Tasks 1-3.

BEHAVIORAL PERFORMANCE
The hits -false alarm indices for Experiments 1-5 were 0.52, 0.49, 0.37, 0.46, and 0.44 respectively, indicating good discrimination between old and new items in all fi ve experiments. Response times are listed separately for encoding and retrieval phases in Table 1.

Encoding-retrieval fl ip
We predicted that, during encoding, activity in PMR and VPC would be greater for encoding misses than for hits, whereas during retrieval, activity would be greater for retrieval hits than misses. The results generally confi rmed our predictions. As indicated in Figure 1, we found clusters of activity within PMR showing a negative success effect (miss > hit) during encoding but a positive success effect (hit > miss) during retrieval in all fi ve experiments (maxima in Talairach

Overlap of the fl ip pattern across all experiments
Although the activations listed above all fell within PMR and VPC, we conducted an additional conjunction analysis to check the robustness of the locations across experiments. To this end, we calculated

Overlap with default network
In addition to the encoding/retrieval fl ip, we predicted that PMR and VPC would show deactivation during active task as compared to passive rest blocks. As indicated by the bar graphs in Figure 3, the PMR and VPC regions identifi ed in Exp. 1-5 all showed reliable task-induced deactivation during the three blocked fMRI tasks (Blocked Task 1: faces -F; Blocked Task 2: scenes -S; Blocked Task 3: words -W). As shown in Table 2, these observations were confi rmed by one-sample t tests of mean cluster activity relative to the passive resting baseline. There was only one region in one of the experiments that did not show a signifi cant deactivation for all three blocked fMRI tasks, namely the left VPC region identifi ed in Exp 1. We also assessed whether the use of proportional scaling in the fMRI analyses artifi cially yielded deactivations relative to the resting baseline. Yet, as shown in Figure 1 of Supplementary Material, the same analysis without scaling yielded almost identical results. Thus, in general, our results indicate that the PMR and VPC regions that show the encoding/retrieval fl ip are overlapping with the ones that are commonly deactivated during active task performance and that have been associated with the default mode of the brain.

CONCLUSION AND DISCUSSION
The goal of the present study was to investigate the differential role of PMR and VPC in successful episodic encoding vs. retrieval. The results confi rmed our two predictions. First, in fi ve different fMRI experiments using different stimuli, we confi rmed the predicted encoding-retrieval fl ip activation pattern in PMR and VPC regions. Within the same participants, activity in these regions was associated with successful retrieval (retrieval hits > misses) but with unsuccessful encoding (encoding misses > hits). Second, we confi rmed the prediction that encoding-retrieval fl ip regions overlap with the default network. All but one of the regions identifi ed showed signifi cant deactivation during three different active task blocks compared to rest. Below, we discuss this fi nding in relation to the default mode network, theoretical implications of the encoding/retrieval fl ip, and the role of VPC in retrieval.

RELATION TO DEFAULT MODE NETWORK
PMR and VPC consistently show deactivation during the performance of demanding cognitive tasks, presumably because they are part of a default mode that needs to be suppressed during effi cient cognitive processing . The processes that are mediated by the default network are still unclear, but can be clarifi ed by outlining when default regions are activated and when they are deactivated. In fi ve different fMRI experiments using different stimuli, we consistently found that both PMR and VPC show reduced activity during successful encoding but increased activity during successful retrieval. The fi nding that PMR and VPC consistently show less activity for items that are successfully encoded (encoding hits) than for those that are later forgotten (encoding misses) replicates previous fMRI studies of episodic encoding (Daselaar et al., 2004a;Kao et al., 2005;Miller et al., 2008;Otten and Rugg, 2001;Shrager et al., 2008;Wagner and Davachi, 2001). Several of these studies (Daselaar et al., 2004a;Kao et al., 2005;Miller et al., 2008;Shrager et al., 2008) found that this effect actually refl ects greater deactivations for encoding hits than misses trials. Based on the fi nding that both PMR and VPC overlaps not only within experiments but also across all experiments. In other words, this conjunction analysis involved two T maps, one for encoding (miss > hit) and one for retrieval (hit > miss), for each of the fi ve experiments yielding a total of 10 different T maps. The only region surviving this analysis was an area that fell within PMR (BA 31,Talairach [x,y,37]), and we did not fi nd this perfect overlap within VPC areas. These fi ndings indicate that compared to VPC, the encoding/retrieval fl ip pattern in PMR is more robust and less sensitive to specifi c task characteristics. was greater for misses (M) than for hits (H), whereas during retrieval, activity was greater for hits than for misses. Bar graphs indicate mean cluster activity for the comparison between hits and misses during encoding and retrieval, respectively.  The PMR and VPC regions identifi ed in Exp. 1-5 showed reliable task-induced deactivation during Blocked Task 1 (faces -F), Blocked Task 2 (scenes -S), and Blocked Task 3 (words -W). Bar graphs indicate mean cluster activity relative to the passive resting baseline.

Faces (F) Scenes (S) Words (W) Faces (F) Scenes (S) Words (W) Faces (F) Scenes (S) Words (W)
Exp are part of a default network that is normally deactivated during effi cient cognitive performance (McKiernan et al., 2003), we proposed that this effect represents an effi cient memory mechanism by which normal default processes are suppressed to allow successful encoding (Daselaar et al., 2004a). Yet, as discussed below, another account suggests that the encoding/retrieval fl ip refl ects the capture of bottom-up attention . The fi nding that PMR and VPC consistently show more activity for items that are successfully retrieved (retrieval hits) than for those that are forgotten (retrieval misses) is in line with the notion that episodic retrieval constitutes a prominent part of the default mode (Buckner et al., 2008;Vincent et al., 2006). This idea is supported by several pieces of evidence. First, studies based on verbal reports have indicated that retrieval of episodic memories is an important part of the mental activities occurring during conscious rest (Mazoyer et al., 2001). In addition, populations that show a decline in episodic memory function, such as patients with dementia of the Alzheimer type, also show disruptions in functional activity (Greicius et al., 2004;Petrella et al., 2007;Rombouts et al., 2005) and metabolism (Nestor et al., 2004) in the regions that make up the default network, including PMR and VPC. Third, a recent correlational study based on fMRI data showed that the default regions, including PMR and VPC, are functionally connected to the MTL memory system (Vincent et al., 2006). Finally, cross-experiment comparisons suggest that the regions that support successful retrieval (Henson et al., 2005;Prince et al., 2005;Weis et al., 2004) correspond to the regions that commonly show deactivations during active task performance (Mazoyer et al., 2001;McKiernan et al., 2003;Shulman et al., 1997). The present study provides further support for the role of default network regions in episodic retrieval by showing functional overlap between retrieval success regions and the default network within-participants in fi ve different experiments and four different studies.
In addition to replicating and extending available evidence linking default network regions to episodic memory, the present study provides the fi rst direct evidence that these regions play a very different role during episodic encoding and episodic retrieval. Within the same subjects and the same experiments, we found that the regions that showed increased activation during successful retrieval, showed reduced activation during the encoding of faces, scenes, word pairs, and single words. Thus, together with these previous lines of evidence, the current fi ndings indicate that episodic retrieval is part of the default mode of the brain, whereas episodic encoding is not, and actually benefi ts from its suppression.

OPPOSING EFFECTS ON ENCODING VS. RETRIEVAL
The opposite pattern of successful encoding and retrieval activations observed in the present study complements several lines of functional neuroimaging evidence indicating encoding/retrieval dissociations. A fi rst line of evidence concerns the lateralization of prefrontal cortex (PFC) activity. According to the Hemispheric Encoding/Retrieval Asymmetry (HERA) model, encoding is associated more with left, and retrieval more with right, PFC activity (Tulving et al., 1994). This model is primarily supported by evidence from early PET studies that used blocked designs. Interestingly, more recent event-related fMRI studies have not found clear frontal asymmetry differences during encoding and retrieval (Berryhill et al., 2007). This discrepancy might relate to differences between sustained (block design) and transient (event-related design) encoding and retrieval activations. A second encoding/retrieval difference involves the medial temporal lobe memory (MTL) system. According to the Hippocampal Encoding/ Retrieval (HIPER) model, encoding is associated more with anterior, and retrieval more with posterior, MTL activations (Lepage et al., 1998). Though recent event-related fMRI studies provided support for HIPER in relation to successful encoding and retrieval (Daselaar et al., 2004b;Prince et al., 2005), a large meta-analysis of encoding and retrieval studies provided mixed evidence for an antero-posterior gradient in MTL (Schacter and Wagner, 1999). In sum, previously reported dissociations between encoding and retrieval activations have been somewhat inconsistent across studies and appear to be dependent on specifi c experimental factors. Particularly in PMR that showed perfect spatial overlap across all fi ve experiments, the encoding/retrieval difference in the present study appears to be relatively insensitive to differences in task characteristics. At the same time, it should be noted that VPC did not show this perfect overlap, which may relate to stimulus-related lateralization differences.
In addition to the default mode hypothesis, the dissociation between successful encoding and retrieval activations in PMR and VPC may also have implications for current memory theories. According to a leading theory, successful retrieval of memories requires the reactivation of the same regions involved in the initial encoding of the memories (Alvarez and Squire, 1994;McClelland et al., 1995). This theory is consistent with one of the most important memory principles, the transfer appropriate processing principle, which states that memory is a function of the overlap between encoding and retrieval processes (Morris et al., 1977). This idea is supported by behavioral evidence that minimizing differences between study-test conditions improves memory performance, and by functional neuroimaging fi ndings showing recapitulation of encoding activity in sensory or stimulus-specifi c regions during retrieval (Hayes et al., 2007;Kahn et al., 2004;Nyberg et al., 2000;Prince et al., 2005;Wheeler et al., 2000). The present fi ndings suggest an exception to these broad theories and general principles. In contrast with the reactivation theory, retrieval activity was found in regions that, instead of being activated during encoding, were actually deactivated. In contrast with the transfer appropriate processing principle, successful memory was associated with an opposing relationship between encoding and retrieval. In fact, the encoding/ retrieval fl ip leads to the prediction that one or both memory operations should be considerably impaired when the other is performed concurrently. We confi rmed this prediction in a recent fMRI study that showed that, when encoding and retrieval are forced to occur within a short period of time, this results in a memory competition with both behavioral and neural costs (Huijbers et al., 2009). It is important to note, however, that the present fi nding do not invalidate the reactivation theory or the transfer appropriate processing principle; both ideas can be true in general even if there are some exceptions. At the same time, our fi nding underscores the need for further research on regions showing opposing relationships between encoding and retrieval, and the interactions between these regions and regions supporting recapitulation and transfer appropriate processing.
The encoding/retrieval fl ip

ROLE OF VPC IN EPISODIC RETRIEVAL
A fi nal implication of the encoding/retrieval fl ip concerns the role of VPC in episodic retrieval. VPC is associated with retrieval success in many functional neuroimaging studies Vilberg and Rugg, 2008) but damage to this region does not produce severe memory defi cits. Recent studies have demonstrated subtle defi cits in open-ended episodic memory tasks, such as spontaneous recall of autobiographical events (Berryhill et al., 2007) or the introspective evaluation of recovered memories (Davidson et al., 2008). These subtle defi cits suggest that the role of VPC in episodic retrieval might be related to attention, which is one of the main functions attributed to this region (Cabeza, 2008;Mesulam, 1981). An attentional account could also explain the encoding/retrieval fl ip. Here, we consider two alternative attentional accounts for the encoding-retrieval fl ip in VPC, the attention to memory (AtoM) account (Cabeza, 2008), and the orienting of internal attention account.
Regarding the AtoM account, we recently proposed that VPC is involved in the capture of refl exive, bottom-up, attention as opposed to voluntary, top-down, attention . The VPC region showing the encoding/retrieval fl ip in the present study is close to the temporoparietal junction (TPJ) that tends to be deactivated during voluntary attention towards targets. At the same time, TPJ is activated by stimulus-driven refl exive attention to behaviorally relevant stimuli outside the immediate focus of attention (Corbetta and Shulman, 2002;Shulman et al., 2007). The AtoM model holds that for typical encoding tasks, in which the items are the focus of top-down attention and are processed via simple decision judgments, successful encoding critically depends on voluntary attention towards the study items leading to deactivation in TPJ. Yet, when retrieval is successful, voluntary attention towards the memory cue is redirected to the internal mnemonic associations evoked by the memory cue, leading to increased activity in TPJ (Cabeza, 2008). The AtoM account can also explain why TPJ is less active during unsuccessful retrieval, given that retrieval misses do not trigger refl exive attention toward evoked memory associations.
Regarding the orienting of internal attention account, an infl uential view holds that the default mode regions including VPC are activated during conditions involving internally-oriented attention (Buckner et al., 2008). The default network is active during a variety of internally-oriented task conditions, including thinking about the future (Szpunar et al., 2007), self-referential processing (Kelley et al., 2002), and visual imagery (Hassabis et al., 2007). At the same time, this network is deactivated during demanding tasks requiring externally-oriented attention (McKiernan et al., 2003). Extending these fi ndings to the encoding/retrieval fl ip in VPC, the orienting to internal attention account holds that, during successful retrieval, VPC shows enhanced activity involving the orienting of attention to hippocampally-generated internal representations, but during successful encoding, which requires external attention, VPC shows decreased activity involving the effi cient suppression of irrelevant internally-generated thoughts. It should be noted, though, that the AtoM and orienting to internal attention accounts are not necessarily incompatible. In fact, according to AtoM, VPC deactivations are due to top-down attention and VPC activations to bottom-up attention regardless of whether stimuli are internally-generated or externally-presented.

CONCLUSION
In fi ve different experimental conditions with different stimulus materials, across four separate fMRI studies with unique participants, we found an encoding/retrieval fl ip in PMR and VPC. During encoding, PMR and VPC showed reduced activity for subsequent hits relative to subsequent misses, whereas during retrieval, they showed increased activity for hits relative to misses. These fi ndings have some implications regarding the default network, the relationship between encoding and retrieval processes, and the role of PMR and VPC in episodic retrieval. First, given that PMR and VPC constitute components of the default network, the opposite levels of activity during successful encoding and retrieval indicate that episodic retrieval processing constitutes part of the default mode activity in the brain, but that encoding processes are not. Second, the opposing relationship between encoding and retrieval represents an exception for accepted memory theories, including the reactivation theory and the transfer-appropriate processing principle. Finally, the current results shed light on the differential role of VPC in episodic encoding and retrieval, which may refl ect either differences in voluntary vs. bottom-up attention or internally-oriented vs. externally-oriented attention. More generally, the fact that we found similar results -particularly in PMR -in fi ve different fMRI experiments indicates that the encoding/retrieval fl ip is reliable and insensitive to specifi c task requirements.