AUTHOR=Mokoena Nontokozo , Obagbuwa Ibidun Christiana 

TITLE=An analysis of artificial intelligence automation in digital music streaming platforms for improving consumer subscription responses: a review

JOURNAL=Frontiers in Artificial Intelligence

VOLUME=Volume 7 - 2024

YEAR=2025

URL=https://www.frontiersin.org/journals/artificial-intelligence/articles/10.3389/frai.2024.1515716

DOI=10.3389/frai.2024.1515716

ISSN=2624-8212

ABSTRACT=The rapid adoption and evolving nature of artificial intelligence (AI) is playing a significant role in shaping the music streaming industry. AI has become a key player in transforming the digital music streaming industry, particularly in enhancing user experiences and driving subscription growth. Through AI automation, platforms personalize music recommendations, optimize subscription offerings, and improve customer support services. This article reviews the role of AI in driving consumer subscription behaviors on digital music streaming platforms (DMSP), with a focus on recommendation algorithms, dynamic pricing models, marketing automation, and the future of AI in the music industry. Potential challenges related to privacy, ethics, and algorithmic biases are also discussed, showcasing how AI is revolutionizing the music streaming industry.