AUTHOR=Cohen Gil , Aiche Avishay 

TITLE=Predicting the Bitcoin’s price using AI

JOURNAL=Frontiers in Artificial Intelligence

VOLUME=Volume 8 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/artificial-intelligence/articles/10.3389/frai.2025.1519805

DOI=10.3389/frai.2025.1519805

ISSN=2624-8212

ABSTRACT=This study investigates the application of Artificial Intelligence (AI) and Machine Learning (ML) in predicting Bitcoin price movements and developing adaptive investment strategies. An analysis of Bitcoin performance from January 2018 to January 2024 revealed that the AI-driven strategy, leveraging an ensemble of neural networks, achieved a total return of 1640.32%, significantly surpassing the ML-based approach with a return of 304.77% and the traditional B&H strategy at 223.40%. By incorporating predictive analytics and technical indicators, the AI strategy dynamically adjusted its market exposure, enabling it to mitigate losses during downturns and maximize gains during favorable market conditions. These findings underscore the transformative potential of AI in financial markets, particularly in emerging asset classes like cryptocurrencies. Using a broader spectrum of data and employing advanced analytical techniques, AI can provide a more nuanced understanding of market dynamics and investor behavior providing significant implications for portfolio management, risk assessment, and trading system design.