AUTHOR=Lu Ji , Zhang Wenguang TITLE=Editorial: Behavioral economics in household decisions related to sustainability and innovation JOURNAL=Frontiers in Behavioral Economics VOLUME=Volume 4 - 2025 YEAR=2025 URL=https://www.frontiersin.org/journals/behavioral-economics/articles/10.3389/frbhe.2025.1710651 DOI=10.3389/frbhe.2025.1710651 ISSN=2813-5296