AUTHOR=Mohamed Elsir Ali Saad , Al Aawad Haitham Abdelrahman , Abasher Mathani Hassan , Al-Rached Saleh Obaid , Altaher Abdulla Ebrahim TITLE=An exploration of user engagement and communication strategies on Spotify: a uses and gratifications perspective JOURNAL=Frontiers in Communication VOLUME=Volume 10 - 2025 YEAR=2025 URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2025.1457754 DOI=10.3389/fcomm.2025.1457754 ISSN=2297-900X