AUTHOR=Zhang Yiyin 

TITLE=The power of cross-cultural communication: reception and impact of Chinese variety shows on YouTube

JOURNAL=Frontiers in Communication

VOLUME=Volume 10 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2025.1542139

DOI=10.3389/fcomm.2025.1542139

ISSN=2297-900X