AUTHOR=Huang Yi , Mohamad Siti Hajar 

TITLE=Examining the impact of parasocial interaction and social presence on impulsive purchase in live streaming commerce context

JOURNAL=Frontiers in Communication

VOLUME=Volume 10 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2025.1554681

DOI=10.3389/fcomm.2025.1554681

ISSN=2297-900X