AUTHOR=Lakshmi S Divya 

TITLE=Rebranding empire in the age of generative AI

JOURNAL=Frontiers in Communication

VOLUME=Volume 10 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2025.1604361

DOI=10.3389/fcomm.2025.1604361

ISSN=2297-900X