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        <title>Frontiers in Communication | New and Recent Articles</title>
        <link>https://www.frontiersin.org/journals/communication</link>
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        <language>en-us</language>
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        <pubDate>2026-06-21T15:54:59.601+00:00</pubDate>
        <ttl>60</ttl>
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        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1730669</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1730669</link>
        <title><![CDATA[Remediating heroic archetypes: cultural continuity, adaptive modernization, and creative synthesis in Chinese news narratives]]></title>
        <pubdate>2026-06-19T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Chengxi Li</author>
        <description><![CDATA[This paper examines the evolution of heroic archetypes in Chinese news reports during the digital transformation period from 2022 to 2024, and the reconstruction of traditional cultural values through contemporary media platforms. Drawing on 1,609 samples from traditional media, digital platforms (Weibo and Douyin), and expert interviews using a mixed-methods approach, the research reveals a fundamental shift from elite-centered, institutionally-driven heroic discourse toward democratized, participatory storytelling. The analysis develops a three-part value reconstruction framework including cultural continuity, adaptive modernization and innovative synthesis. Findings indicate that digital platforms outperform traditional media in cultural transmission, with generational data highlighting a strong receptiveness among digital natives to these integrated heroic narratives. The research suggests that successful cultural preservation requires adaptive evolution rather than static maintenance, offering both theoretical insight into cultural transmission in the digital age and practical guidance for media practitioners navigating the intersection of tradition and innovation.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1844993</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1844993</link>
        <title><![CDATA[Rethinking the evaluation of news algorithms: aligning epistemic standards, user priorities and evaluation metrics in recommender system design]]></title>
        <pubdate>2026-06-19T00:00:00Z</pubdate>
        <category>Brief Research Report</category>
        <author>Michelle Kulig</author><author>Willem Buyens</author><author>Raphaël Tuor</author><author>Célina Treuillier</author><author>Manuel Puppis</author><author>Hilde Van den Bulck</author><author>Steve Paulussen</author><author>Denis Lalanne</author>
        <description><![CDATA[As media organizations increasingly deploy recommender systems, these technologies play a growing role in shaping how individuals encounter and engage with news and public information online. Designing and evaluating these systems effectively, particularly in the news domain, requires attention to the challenges users face in forming knowledge and justified beliefs within complex digital information environments. To address this need, we draw on the normative concept of epistemic welfare, which offers a systematic, veritistically grounded approach to assessing how recommender systems support users’ capacity to access, interpret, and use information. Using large-scale online surveys in Belgium and Switzerland (N = 3,076), this study investigates how users prioritize distinct epistemic standards in algorithmic recommendations of news vs. entertainment from public service vs. private media across two structurally similar contexts, with entertainment recommendations serving as a comparative reference category. Results show a consistent prioritization of reliability across all contexts, including entertainment, while efficiency and speed are systematically deprioritized. We integrate theoretical and empirical insights into the Epistemic Welfare Evaluation Framework for News Recommender Systems (EWEF-NR), an exploratory conceptual framework that connects normative epistemic standards and empirical user priorities with established evaluation metrics. Bridging social scientific and computational perspectives, this paper provides an interdisciplinary user-centered approach for designing and assessing news recommender systems that strengthen users’ epistemic agency.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1833461</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1833461</link>
        <title><![CDATA[Regrounding: power struggles and cultural practices among young “digital exiles” in a swinging platform landscape]]></title>
        <pubdate>2026-06-19T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Yawen Zheng</author><author>Huanrong Xiao</author><author>Zhengqi Ren</author>
        <description><![CDATA[IntroductionPrompted by the U.S. TikTok ban, numerous young Americans migrated to China's Xiaohongshu as “digital exiles”. Drawing on platform oscillation theory, this study examines their cross-platform practices, underlying motivations, and behavioral logic in re-grounding roots within a new digital environment.MethodsThis qualitative study utilized semi-structured interviews with young American “TikTok refugees”. Data collection focused on their platform-switching strategies, cross-contextual dialogues, and the specific cultural practices adopted during these regulatory fluctuations.ResultsFindings reveal a dual dynamic: “implicit rebellion” against digital hegemony via platform oscillation and the “explicit unveiling” of cognition through cross-contextual exchange. Furthermore, Chinese and U.S. users co-construct intercultural pathways through collaborative practices—namely symbolic translation and technology-enabled emotional resonance—to navigate structural constraints.DiscussionThese results extend platform oscillation theory within digital geopolitics, highlighting the “digital survival wisdom” and agency of contemporary youth. The study offers fresh perspectives on cross-cultural identity and suggests that platform-based resistance significantly reshapes long-term digital diplomacy and international communication norms.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1803934</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1803934</link>
        <title><![CDATA[The evolution of Science Week in Ireland over 30 years]]></title>
        <pubdate>2026-06-19T00:00:00Z</pubdate>
        <category>Perspective</category>
        <author>Joseph Roche</author><author>Rachel Iredale</author><author>Abigail Ruth Freeman</author><author>Brendan Owens</author><author>Shakeela Singh</author><author>Aoife Taylor</author><author>Fergus McAuliffe</author>
        <description><![CDATA[Amidst the global proliferation of large-scale public science events, this commentary paper examines the 30-year evolution of Science Week in Ireland. It traces the development of Science Week in Ireland from its origins as an awareness-raising event in Dublin towards more participatory models of engaging public audiences whose reach now extends across the whole of Ireland. The paper highlights the distinctive structure of Science Week in Ireland as a nationally coordinated and regionally delivered initiative. This decentralised, community-focused model is central to Science Week in Ireland, making it a platform for building public trust in science and navigating contemporary socio-scientific challenges.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1722776</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1722776</link>
        <title><![CDATA[The fragmented chamber: how weaponized memes on threads forge hostility in high-conflict politics]]></title>
        <pubdate>2026-06-19T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Kai-Hung Liao</author>
        <description><![CDATA[IntroductionThe 2025 great recall in Taiwan originated from the 2024 legislative reform disputes, which incited antagonism among the Kuomintang (KMT), the Democratic Progressive Party (DPP), and the Taiwan People's Party (TPP). Thirty-one KMT legislators faced recall petitions, with the DPP supporting the recall and the TPP adopting a third-force stance. This study focuses on the political memetization strategies of the three parties on Threads, exploring how weaponized memes generate “hostility” (i.e., confrontational emotions) and analyzing their impact on dialogue and confrontation within and across echo chambers. It aims to fill a research gap on political propaganda on Threads and reveal the uniqueness of Taiwan's digital politics.MethodsThis research, framed by the concept of “weaponized memes,” investigates whether political parties deliberately construct memes to interfere with, weaken, or attack public discourse, using othering to construct opponents as different to intensify confrontation as a strategy to cope with the great recall. This study employs the walkthrough method and axial coding to analyze nine memetic messages from the official Threads accounts of the three parties and nine mainstream online news reports, covering content such as posts, images, videos, and articles. “Gags” serve as the primary analytical elements. The research is divided into three aspects: (1) Contextual Walkthrough: Tracing the background of the great recall and Threads culture and applying Weber’s ideal types of social action (purpose-rational, value-rational, affectual) to analyze the goals of memetization in the recall. (2) Technical Walkthrough: Observing whether memetization strategies lean toward “warm memes” or “weaponized memes.” (3) Relational Walkthrough: Analyzing how memetization deepens camp confrontation or confines dialogue to echo chambers.ResultsThe findings indicate that both the KMT and DPP camps utilize weaponized memes. For instance, the KMT's “table-flipping” video employed a local cultural “gag” to mock the DPP, while the DPP mobilized voters with the “salary thief” meme, exacerbating inter-camp hostility. The TPP created controversial memes targeting opponents and leveraged emotional arousal to attract traffic, leading to fragmented cross-ideological dialogue and emotional antagonism.DiscussionUltimately, in the political and social context of Taiwan's great recall, Threads exhibits a contradictory duality, creating a “fragmented chamber” where warm memes foster unity while weaponized memes fuel opposition. It is hoped that academics and practitioners in political communication can build a consensus on shaping political opinion and community identity through memetization to jointly advance the future of Taiwan's digital democracy.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1828268</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1828268</link>
        <title><![CDATA[What media tells us about collaboration in disaster context: emotional and cognitive text analysis]]></title>
        <pubdate>2026-06-19T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Soyoung Kim</author><author>Edgar Ramírez de la Cruz</author><author>Min-jung Kim</author>
        <description><![CDATA[This study examines how collaboration is framed within a purposively selected corpus of collaboration-oriented disaster media discourse and analyzes its affective and cognitive structure through sentiment analysis, topic modeling, and their integration, providing an exploratory characterization of emotional patterns. Using sentence-level emotion classification, short-range contextual aggregation, and emotion-conditioned LDA analysis, the study identifies a consistent emotional configuration in which optimism and anticipation predominate while fear and sadness remain persistently present. Aggregating adjacent sentences reduces localized volatility and reveals a more stable forward-oriented pattern. Emotion-conditioned keyword analysis indicates that fear is most strongly associated with threat-related language, sadness with medical care and loss-related contexts, and optimism and anticipation with preparedness and prosocial action. Topic modeling identifies five response domains, and when integrated with the emotion analysis, mapping topics to emotions suggests that optimism remains prominent across domains, while emergency- and memory-oriented themes display comparatively higher levels of negative emotion. The findings indicate that collaborative discourse does not eliminate crisis-related distress but organizes it within a forward-oriented interpretive structure, functioning as a narrative mechanism that links risk, responsibility, and coordinated action, thereby framing disaster situations as collectively manageable rather than solely destructive.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1851901</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1851901</link>
        <title><![CDATA[Value activation in sustainability communication: how marketing communication relates to sustainable consumer behavior through the perceived importance of sustainability]]></title>
        <pubdate>2026-06-18T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Sabina Krsnik</author><author>Karmen Erjavec</author>
        <description><![CDATA[IntroductionUnderstanding the psychological mechanisms underlying sustainable consumer behavior remains a major challenge, particularly due to the persistent gap between pro-sustainability attitudes and actual actions. This study examines how marketing communication relates to sustainable consumer behavior through selected psychological factors and proposes a communication-based Value Activation Model, in which communication strengthens the perceived personal importance of sustainability in everyday consumer decisions and practices.MethodsA quantitative survey of 502 Slovenian consumers, representative of post-transition Central and Eastern European markets, was analyzed using multiple regression, bootstrapped mediation, and moderation techniques.ResultsThe results indicate that sustainability importance is the only significant mediator of the relationship between cognitive-informational marketing communication and sustainable consumer behavior, accounting for approximately one-third of the total effect. Moral obligation toward sustainable development does not directly predict behavior but significantly moderates the effectiveness of marketing communication, with its impact increasing among consumers with stronger moral convictions. Informing was the strongest driver of sustainability importance, while negative emotional appeals reduced moral obligation.DiscussionThese findings provide preliminary empirical support for the proposed communication-based Value Activation Model, which should be interpreted as an exploratory communication-based framework. They suggest that sustainability communication operates primarily by activating the personal relevance of sustainability rather than through emotional or efficacy-based pathways. The study contributes to sustainability communication research by identifying value activation as a potential psychological mechanism linking marketing communication and sustainable consumer behavior, offering practical implications for marketers and policymakers seeking to reduce the attitude-behavior gap.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1863495</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1863495</link>
        <title><![CDATA[From viewing to visiting: a dual-pathway framework of tourism livestreaming's psychological mechanisms on generation Z's travel intention]]></title>
        <pubdate>2026-06-17T00:00:00Z</pubdate>
        <category>Conceptual Analysis</category>
        <author>Lili Wang</author><author>Kim Yew Lim</author><author>Choon Hee Ong</author><author>Owee Kowang Tan</author>
        <description><![CDATA[Tourism livestreaming has emerged as a consequential channel through which Generation Z audiences encounter prospective destinations, yet accounts of how viewing translates into travel commitment have tended to privilege isolated mechanisms rather than integrated psychological processing. Adopting a theory synthesis approach, this conceptual study develops a dual-pathway framework integrating parasocial interaction theory and Construal Level Theory within the stimulus-organism-response architecture to articulate how livestreaming influences Generation Z travel intention through concurrent social-relational and cognitive-perceptual mechanisms. One pathway captures the cumulative evolution of parasocial interaction into parasocial relationship as a trusted recommendation source, while a second pathway captures the activation of low-level construals through vivid destination presentation and the generation of mental imagery as the proximal motivational outcome. Twelve propositions specify directional relationships within the framework, with fear of missing out and the need for unique experiences positioned as cohort-level moderators amplifying pathway effects under specifiable conditions. The framework contributes by integrating previously separate explanatory traditions, differentiating state-like parasocial interaction from trait-like parasocial relationship, and positioning mental imagery as the proximal outcome of distance reduction. Practical implications guide destination marketers, platform developers, and content creators in aligning livestreaming strategy with the psychological mechanisms through which viewing consolidates into visiting.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1835955</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1835955</link>
        <title><![CDATA[Research on the impact of data factor marketization on organizational resilience of resource-based enterprises: a moderated mediation model]]></title>
        <pubdate>2026-06-16T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Fengzheng Wang</author><author>Yuchen Yu</author><author>Ximeng Liu</author>
        <description><![CDATA[IntroductionThis study examines the impact of data element marketization on the organizational resilience of resource-based firms. Drawing on dynamic capability theory and ambidextrous innovation theory, it analyzes the chain mediation effect of exploitative innovation and exploratory innovation between them, as well as the negative moderating effect of industry competition on this relationship.MethodsUsing a sample of A-share listed resource-based firms in Shanghai and Shenzhen from 2015 to 2024, a multi-period difference-in-differences model is employed for empirical testing.ResultsThe results show that data element marketization significantly enhances organizational resilience, a finding that remains robust after a series of tests including parallel trend test, placebo test, and PSM-DID. Specifically, exploitative innovation alone exerts a positive mediating effect; among firms with higher levels of exploitative innovation, exploratory innovation further generates a chain mediation effect of “exploitative innovation → exploratory innovation”; industry competition significantly and negatively moderates the above effects. Heterogeneity analysis reveals that the positive impact is more pronounced in eastern regions, large firms, and state-owned enterprises.DiscussionThis study not only offers a new theoretical perspective on the ambidextrous innovation mechanism through which data element marketization affects organizational resilience, but also provides empirical evidence and policy implications for resource-based firms to achieve differentiated transformation and upgrading by leveraging data elements.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1849300</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1849300</link>
        <title><![CDATA[Engagement with opposition: a corpus-based comparative study of Norwegian and Iranian second language learners’ argumentative writing]]></title>
        <pubdate>2026-06-15T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Parichehr Afzali</author>
        <description><![CDATA[Argumentative texts by learners of English may be characterized by potentially unique argumentative characteristics, given their respective backgrounds. A characteristic that may influence their argumentative style is how they engage with opposition through counterarguments. Combining insights from Toulmin’s model of argumentation, Pragma-dialectics and linguistic-stylistic approach, this study investigates 60 texts written by Iranian and Norwegian university students extracted from the International Corpus of Learner English (ICLEv3). Using MAXQDA software and a unified annotation scheme, students’ engagement with opposition and patterns in the use of lexical markers when counterarguments are present or absent were investigated, revealing how these choices systematically shape their argumentative style. The findings indicate significant variations withing and across the groups in relation to structural and linguistic engagement with opposition.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1797979</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1797979</link>
        <title><![CDATA[Affective authority, gender, and platformed communication: female police representation in Chinese short-video environments]]></title>
        <pubdate>2026-06-15T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Qingqing Hu</author>
        <description><![CDATA[As short-video platforms become central to digital governance, authority is increasingly communicated through affective and interpersonal practices rather than institutional discourse alone. This study examines how female police officers are positioned in Chinese official police short videos and how gendered affect functions as a mechanism through which authority becomes emotionally legible and socially approachable. Drawing on affect theory, feminist scholarship, and multimodal discourse analysis, the study analyzes 167 videos (2020–2025) using ELAN-based annotation to trace recurring visual, embodied, and interactional cues. The analysis conceptualizes authority as a relational communicative process shaped by platformed visibility, repetition, and algorithmic circulation. It shows that female officers are recurrently mobilized as affective intermediaries whose performances of care, humor, and patience translate institutional power into culturally familiar forms, while also exposing gendered tensions in state-mediated visibility. The article contributes to research on platform governance by foregrounding affect, gendered labor, and multimodal mediation as mechanisms of contemporary authority.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1800266</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1800266</link>
        <title><![CDATA[Co-viewing as a tool to enhance emotional communication in dyads of people living with advanced dementia and their caregivers in long-term care settings]]></title>
        <pubdate>2026-06-15T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Barbara Delacourt</author><author>Antoinette Robilliard</author><author>Rosalie Carignan</author><author>Santiago Hidalgo</author><author>Mohamed Raed El Aoun</author><author>Ana Inés Ansaldo</author>
        <description><![CDATA[IntroductionPeople living with advanced dementia experience severe communication deficits, which negatively impact interactions with caregivers, thus contributing to social isolation and decreased quality of life. Previous studies suggest that co-viewing emotionally positive audiovisual content may enhance emotional communication and empathy. This study investigated the effects of film co-viewing on communication between people living with advanced dementia and their caregivers. More specifically, it aimed to identify distinct communication profiles among people living with advanced dementia in long-term care facilities while examining caregivers’ perceptions on the effects of film coviewing communication in persons with advanced dementiaMethodsSeven people living with advanced dementia and four professional caregivers from a long-term care facility participated in co-viewing sessions involving emotionally positive video clips for 20 min, twice a week over three weeks. Dyadic interactions were audiovisually recorded. The verbal and nonverbal communication behaviours of people living with dementia were analysed qualitatively based on their frequency of occurrence. Principal component analyses were conducted to identify communication clusters among people living with dementia. Semi-structured interviews with caregivers were analyzed thematically.ResultsAnalyses revealed marked inter- and intra-individual variability in communication behaviors, highlighting the influence of co-viewing on communication patterns. Three main communication clusters were identified: a gaze-dominant cluster, a facial-expression-dominant cluster, and a speech–gesture hybrid cluster. Caregiver interviews also indicated that co-viewing enhanced communication and elicited shared pleasure within the dyad.ConclusionsThe findings suggest that emotional communication remains possible even in advanced dementia, may be expressed through diverse communicative behaviours, and can be facilitated through shared audiovisual experiences.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1771335</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1771335</link>
        <title><![CDATA[Momfluencing beyond individual influencers: brave motherhood, amateur nano-influencers, and digital parenting in the Nordic context]]></title>
        <pubdate>2026-06-15T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Maja Sonne Damkjaer</author><author>Anne Marit Risum Waade</author>
        <description><![CDATA[Momfluencers are widely recognized as key actors in influencer marketing, blending intimate representations of family life with commercial communication on social media. Existing research has largely examined momfluencing as an influencer genre centered on individual influencers and their self-branding practices, with less attention to how these practices are embedded in organizational and infrastructural arrangements beyond the individual influencer-based business model. Addressing this gap, this article employs a media–marketing configuration lens to examine whether and how momfluencing practices are mobilized within other business models. Drawing on a qualitative multi-method study combining cross-platform mapping with analysis of organizational arrangements, participation infrastructures, and aesthetic and communicative strategies, we examine two Danish branded formations: TestFamily and Momkind. These business formations, situated in a Nordic welfare context characterized by high levels of digitalization, gender equality norms, and comparatively strict advertising regulations, serve as cases for examining the intersection of digital parenting and media–marketing. The analysis identifies characteristic aesthetic, labor, and community-based participation patterns through which parental intimacy, peer knowledge, and authenticity are rendered commercially valuable, taking distinct organizational forms in each case. TestFamily operates as a hybrid cross-platform branding platform built on a distributed network of families who produce and circulate product reviews across the company’s digital magazine and their own Instagram profiles, systematizing family visibility as branded promotional labor. Momkind integrates e-commerce, community engagement, and postpartum storytelling into a branded maternal-care model centered on “brave” motherhood, where care, commerce, and peer support are tightly interwoven. Taken together, the cases show that momfluencing extends beyond individual influencers and becomes embedded in wider media–marketing configurations that intersect with everyday family contexts. We conceptualize this as momfluencer logics: the recontextualization and integration of influencer-based aesthetics and modes of labor and community building within other parenting-oriented business models, raising questions of transparency, unpaid promotional labor, and the commercialization of family life.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1740631</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1740631</link>
        <title><![CDATA[Digital influence, political image, and trust shaping Gen Z’s 2024 vote]]></title>
        <pubdate>2026-06-15T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>La Mani</author><author>Yusa Djuyandi</author><author>Ayu Wardani</author>
        <description><![CDATA[This study aims to examine the influence of social media exposure, halo effect, personal branding, political dynasty issues, debate performance, social assistance issues, and trust in election organizers on Gen Z’s decision to elect presidential candidates of the Republic of Indonesia in 2024. This study uses a quantitative approach with a survey method. The research data collection technique used is a questionnaire involving 277 respondents from Generation Z. The questionnaire was distributed via social media with a short and limited time of only 1 month. This study was conducted after the voting day of the 2024 Indonesian election. The research data were analyzed using SEM (structural equation model) statistics using WarpPLS 8.0 software. The results show that social media is in two positions. The first position is that social media plays a role in influencing the formation of the halo effect on Gen Z, this is indicated by the path coefficient value of 0.344 (p < 0.001). Then social media influences the formation of positive personal branding for presidential candidates, thus encouraging Gen Z’s decision to vote, this is indicated by the path coefficient of 0.349 (p < 0.001). Furthermore, the second position, social media does not easily influence Gen Z’s attitude in choosing a particular candidate as president of the Republic of Indonesia in 2024. Based on these two positions, social media can influence Gen Z or society if it involves other infrastructure, such as proximity to their needs, knowledge and experience framework, values, and culture of generation Z.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1892045</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1892045</link>
        <title><![CDATA[Correction: Gendering neutrality: a cultural communicative analysis of translating English imperatives into Arabic]]></title>
        <pubdate>2026-06-11T00:00:00Z</pubdate>
        <category>Correction</category>
        <author>Niveen Mohammad Zayed</author><author>Yousef Sahari</author><author>Haneen Alrawashdeh</author><author>Ahmad S. Haider</author><author>Muneir Gwasmeh</author><author>Mohammed Majeed Al-Dulaimi</author>
        <description></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1760691</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1760691</link>
        <title><![CDATA[Connecting the dots: pathways to fostering communicative processes of resilience in village tourism organizations as a response to the pandemic crisis]]></title>
        <pubdate>2026-06-11T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Dian Purworini</author><author>Laili Etika Rahmawati</author><author>Rini Darmastuti</author><author>Sidiq Setyawan</author><author>Agus Triyono</author>
        <description><![CDATA[This study examines the communication process in building resilience in rural tourism by comparing two tourism villages in Sukoharjo Regency, Central Java Province, Indonesia. A qualitative approach was employed, with data collected through two focus group discussions, observations, and documentation involving 19 informants from the two tourism villages. The data were analysed inductively using thematic analysis supported by NVivo 15 software. The findings identify six components of the communicative processes of resilience: the attitudes and commitment of tourism village activists, the role and support of the village government, community participation, communication among tourism village actors, adaptive responses, and economic innovation. Although both villages share similar components, the pathways through which the communicative processes of resilience develops differ across contexts. The results also highlight that sociocultural aspects play an important role in the communicative processes of resilience. However, this study is limited in capturing the detailed impact of socio-cultural aspects on the communicative processes of resilience. It is recommended that tourism village actors, particularly local governments, integrate socio-cultural aspects when formulating disaster risk reduction strategies.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1843640</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1843640</link>
        <title><![CDATA[Consumer perceived value and impulsive buying in social commerce: the moderating role of fear of missing out]]></title>
        <pubdate>2026-06-11T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Yadong Li</author><author>Ahmad Firdhaus Arham</author><author>Mohamad Zuber Abd Majid</author>
        <description><![CDATA[IntroductionThis study investigates the psychological mechanisms underlying consumers' impulse buying in social commerce using the stimulus-organism-response framework. It examines how platform interactivity and social cue intensity shape the urge to buy impulsively through perceived utilitarian value and perceived hedonic value, and whether fear of missing out moderates these relationships.MethodsSurvey data were collected from 398 social commerce users in China and analysed using partial least squares structural equation modelling.ResultsThe results show that platform interactivity and social cue intensity significantly increase perceived utilitarian value and perceived hedonic value, which in turn positively predict the urge to buy impulsively. Fear of missing out strengthens the effects of perceived value on the urge to buy impulsively, with a more pronounced moderating effect for perceived hedonic value.DiscussionThese findings extend the application of the stimulus-organism-response framework to social commerce by identifying dual value-based organismic states and showing that fear of missing out acts as a boundary condition that intensifies impulse-related buying urges.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1782086</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1782086</link>
        <title><![CDATA[Investigating which corrective modalities generate greater positive user engagement on social media]]></title>
        <pubdate>2026-06-10T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Meng Tan</author><author>Meng Xiao</author><author>Yanjie Chen</author>
        <description><![CDATA[IntroductionHealth-related misinformation correction on social media has become an important issue in digital health communication. However, the factors associated with user engagement with corrective information remain insufficiently understood. Based on the elaboration likelihood model (ELM), this study examines how information features, as central-route cues, and information source features, as peripheral-route cues, are associated with user engagement with health-related corrective posts on social media.MethodsUsing Sina Weibo as the research context, this study analyzed health-related corrective posts published or reposted by official debunking accounts. A data-driven analytical framework was adopted to examine the relationship between potential influencing factors and user engagement behavior. Correlation analysis, independent-samples nonparametric tests, and multiple linear regression models were used to test statistical associations. Machine learning algorithms were further introduced to assess variable importance structures and potential nonlinear patterns within the predictive framework.ResultsThe findings show that information features are statistically associated with user engagement, but their effects vary substantially after controlling for contextual variables. By contrast, information source features, especially source influence, show a more consistent association with user engagement across different analytical frameworks. In the predictive analyses, the feature-importance structures across models are highly consistent, with source influence consistently occupying the dominant position.DiscussionOverall, user engagement with health-related corrective information on social media is more strongly related to information source features than to textual language expression features, which appear to be more context dependent. This study extends the applicability of ELM to corrective information contexts on social media and highlights the important role of peripheral-route cues in high-noise information environments. The findings provide empirical insights for corrective information dissemination strategies, suggesting that enhancing the visibility and dissemination capacity of information publishers may be more practically significant than optimizing message content alone.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1802518</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1802518</link>
        <title><![CDATA[Listening under pressure: gender, power, and the conditions of music-making]]></title>
        <pubdate>2026-06-10T00:00:00Z</pubdate>
        <category>Conceptual Analysis</category>
        <author>Kristine Dizon</author>
        <description><![CDATA[This article develops the concept of “listening under pressure” to examine how institutional attention is activated, withheld, displaced, constrained, and withdrawn in contemporary classical music institutions. While listening is often framed as an ethical virtue or interpersonal skill, the article argues that, in institutional settings, recognition emerges only when silence becomes reputationally, legally, or organizationally untenable. Drawing on feminist institutional theory, scholarship on complaint, and research on gendered cultural labor, it theorizes listening as a governed institutional process rather than a neutral disposition. Through qualitative analysis of publicly documented cases involving Lara St. John, Katherine Needleman, Rebecca Bryant Novak, Cara Kizer, and Esther Hwang, the article develops an inductive typology of institutional listening: withheld, procedural, punitive, revocable, and enforced. These modes show how institutions manage attention through silence, procedure, discipline, arbitration, and confidentiality agreements. Rather than adjudicating individual allegations, the article focuses on institutional response, public discourse, and the conditions under which recognition becomes possible. It argues that the central issue is not simply whether institutions listen, but who controls when listening occurs, whose risk compels response, and whose lives are reorganized after attention is granted or withdrawn. By foregrounding the governance of attention as a mechanism of gendered power, the article offers a conceptual vocabulary for analyzing institutional accountability, complaint, and recognition in music-making and beyond.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1837842</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1837842</link>
        <title><![CDATA[Communicating digital responsibility: how trust signals shape consumer responses in tourism platforms]]></title>
        <pubdate>2026-06-09T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Dunja Demirović Bajrami</author><author>Marko D. Petrović</author><author>Jelica Milenković</author><author>Evren Atış</author><author>Milan M. Radovanović</author><author>Adriana Radosavac</author><author>Emin Atasoy</author><author>Mehmet Doğan</author>
        <description><![CDATA[ObjectiveIn digital tourism environments, organizations must communicate trustworthiness under conditions of data vulnerability and limited face-to-face interaction. This study conceptualizes Digital Corporate Social Responsibility (DCSR) as a communication-based trust signal and examines how it shapes digital trust, corporate reputation, and consumer responses, while accounting for the moderating role of perceived data breach risk.MethodsData were collected through an online survey of 437 domestic and international tourists who interacted with digital platforms of tourism companies in Serbia. Structural equation modeling (PLS-SEM) was employed to examine the relationships among DCSR, digital trust, corporate reputation, and consumer behavioral responses (loyalty, advocacy, and willingness to share personal data). Moderation analysis was conducted to assess the role of perceived data breach risk, and conjoint analysis was used to identify the relative importance of specific DCSR communication practices.ResultsThe findings indicate that DCSR functions as a significant communication signal, are positively associated with digital trust, corporate reputation, and consumer responses. However, the perceived risk of sensitive data breaches substantially weakens these effects, suggesting that trust-building signals lose persuasive strength in high-risk digital environments. Consumers assign the highest value to communication practices directly related to transparency, cybersecurity, and control over personal data, while broader sustainability-oriented initiatives are perceived as less immediately relevant for digital trust formation.ConclusionThe study demonstrates that digital corporate social responsibility operates as a communication mechanism through which organizations signal credibility, integrity, and accountability in digital tourism settings. However, the effectiveness of these signals is conditional upon the perceived security of the communication environment. By highlighting how trust is communicatively constructed and disrupted under risk, the findings contribute to research on digital communication, signaling processes, and trust formation in data-sensitive service contexts.]]></description>
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