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        <title>Frontiers in Communication | New and Recent Articles</title>
        <link>https://www.frontiersin.org/journals/communication</link>
        <description>RSS Feed for Frontiers in Communication | New and Recent Articles</description>
        <language>en-us</language>
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        <pubDate>2026-11-09T10:32:30.978+00:00</pubDate>
        <ttl>60</ttl>
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        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1977955</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1977955</link>
        <title><![CDATA[Prior brand cognition and behavioral intention: omnichannel experience and consumer trust as complementary psychological pathways]]></title>
        <pubdate>2026-11-06T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Guozhi Ben</author><author>Jie Shi</author><author>Yabing Shi</author>
        <description><![CDATA[Restaurant consumers increasingly encounter brands across interconnected online and offline touchpoints, yet less is known about how prior brand knowledge relates to the interpretation of these encounters and subsequent decision making. Drawing on customer-based brand equity, schema-based information processing, customer-journey research, and trust theory, this study examines a cognition–experience–trust–behavior model. Survey data were collected from 510 restaurant consumers in three Chinese cities who had used at least two channels of a focal restaurant brand. Confirmatory factor analysis and structural equation modeling were conducted in R/lavaan, and indirect effects were assessed using 10,000 bootstrap resamples. Cognitive brand equity was positively associated with omnichannel experience and consumer trust. Omnichannel experience was positively associated with trust and behavioral intention, while trust showed the strongest proximal association with behavioral intention. All three specific indirect effects were significant, including the sequential pathway through omnichannel experience and trust, and the model explained 52.2% of the variance in behavioral intention. The findings are consistent with two complementary psychological routes: a practical route related to reduced interactional friction and a diagnostic route in which coherent cross-channel experiences provide cues associated with trust. Given the cross-sectional design, these pathways are interpreted as theory-guided associations rather than established causal processes.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.2019050</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.2019050</link>
        <title><![CDATA[Correction: The influence of attitudes and perceptions of green values: a study on lontar innovation in Indonesia]]></title>
        <pubdate>2026-11-06T00:00:00Z</pubdate>
        <category>Correction</category>
        <author>Maria Augustin Lopes Amaral</author><author>Anggelina Delviana Klau</author><author>Adrianus Ketmoen</author><author>Engelbertus G. Ch. Watu</author><author>Apryanus Fallo</author><author>Nurhaflah Soraya</author>
        <description></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.2006868</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.2006868</link>
        <title><![CDATA[Meme as environment, movement as climate: the Trump indictment events in the political anthropocene]]></title>
        <pubdate>2026-11-06T00:00:00Z</pubdate>
        <category>Brief Research Report</category>
        <author>Christina M. Knopf</author>
        <description><![CDATA[If memes are a type of communication produced by the environment—a composition of human and non-human elements, that environment influences and is influenced by climate or atmosphere that facilitates the body politic's in/action. This article, thus, explores the symbolic interactions within and surrounding political memes, focusing on intertextualities and paratexts in the visual (re)presentation of U.S. President Donald Trump’s 2023 indictments. The critique suggests that memeification of politics presents possibilities for community, but may also pollute the media environment with distorted rhetorical patterns. It recognizes similarities between movements and memetics, both of which are part of a media ecological system and share characteristics of imitation and identity formation.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1900435</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1900435</link>
        <title><![CDATA[Politicized science communication and motivated reasoning: social media responses to the Fukushima radioactive water discharge in Japan, South Korea, and China]]></title>
        <pubdate>2026-11-06T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Dongwoo Lim</author><author>Haichun Yu</author><author>Mikihito Tanaka</author><author>Fujio Toriumi</author>
        <description><![CDATA[The Fukushima radioactive water discharge became a major international controversy in East Asia, where scientific risk, evaluations of government and institutional actors, and diplomatic conflict intersected. While the Japanese government promoted the discharge policy by emphasizing its scientific safety, the South Korean government adopted a relatively cooperative stance toward Japan, whereas the Chinese government strongly criticized the discharge. This study comparatively examines how social media users in Japan, South Korea, and China interpreted and circulated discourse surrounding the Fukushima radioactive water discharge within these differing political and social contexts. To this end, X data from Japan and South Korea and Weibo data from China were collected and analyzed using repost network analysis and political orientation analysis. The findings show that pro-discharge discourse was relatively dominant in Japan and was closely associated with government-supportive and conservative users. In contrast, anti-discharge discourse overwhelmingly dominated in South Korea and was primarily linked to anti-government users. On Chinese Weibo, the high-engagement posts examined were predominantly critical of the discharge and included political, diplomatic, and anti-Japanese narratives, with state-affiliated media accounts visible among highly circulated content. These findings suggest that public responses to the Fukushima discharge were shaped not only by perceptions of scientific risk, but also by political identity, evaluations of government and institutional actors, and international relations. The study demonstrates how science communication in East Asian social media environments becomes politicized and embedded within broader political and nationalistic discourse structures.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.2022776</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.2022776</link>
        <title><![CDATA[Editorial: The role of human communication in addressing global wicked problems]]></title>
        <pubdate>2026-11-05T00:00:00Z</pubdate>
        <category>Editorial</category>
        <author>Uttaran Dutta</author><author>Naíde Müller</author><author>John Parrish-Sprowl</author>
        <description></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1991699</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1991699</link>
        <title><![CDATA[Film form and the combat sequence in contemporary Chinese martial arts cinema: a neoformalist analysis of Blades of the Guardians: Wind Rises in the Desert (2026)]]></title>
        <pubdate>2026-11-05T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Xueyu Chen</author><author>Hasrul Hashim</author><author>Nurzihan Hassim</author>
        <description><![CDATA[Chinese martial arts cinema is among the most widely circulated forms of Chinese popular culture, yet a systematic literature review found formal and aesthetic analysis to be its least developed strand. This study analyzes the film form of a combat sequence from Blades of the Guardians: Wind Rises in the Desert (2026), a leading production of the wuxia revival. It asks how the sequence builds its film form from its devices, their functions, and their motivations, how that form defamiliarizes the conventions of contemporary Chinese martial arts film combat, and what dominant organizes it. Thompson's neoformalist approach was applied through directed qualitative content analysis supported by shot measurement, with a sequence from Legends of the Condor Heroes: The Gallants (2025) as the documented baseline. Results are reported under five themes: defamiliarization; systems of form and style; fabula and syuzhet; device, function, and motivation; and the dominant. Every device proved conventional for its stratum, but their organization did not. The sequence's narrative, stylistic, and temporal systems converge on still shots, which carry the transactions of the story. The syuzhet delays and stretches a simple fabula at its turning points. Compositional motivation carries most of the construction, transtextual motivation supplies its inherited figures, realistic motivation keeps violence consequential, and artistic motivation marks the weight given to stillness. The findings propose stasis as the local dominant of the sequence, a defamiliarization of organization rather than of device. The study offers communication research a documented and replicable procedure for describing how the film form of a visual narrative is built in contemporary Chinese martial arts cinema.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1991467</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1991467</link>
        <title><![CDATA[Correction: The attitudes of communicators toward cybersecurity concerning security, safety in national institutions]]></title>
        <pubdate>2026-11-05T00:00:00Z</pubdate>
        <category>Correction</category>
        <author>Husain A. Murad</author><author>Mohammed Qudah</author>
        <description></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1975582</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1975582</link>
        <title><![CDATA[Framing media literacy and digital safety in Kazakhstan's television news]]></title>
        <pubdate>2026-11-04T00:00:00Z</pubdate>
        <category>Brief Research Report</category>
        <author>Zhansaya Akylbek</author><author>Amangeldy Shurentayev</author><author>Taras Chernega</author><author>Gulzabira Shauyenova</author><author>Sayagul Alimbekova</author>
        <description><![CDATA[In increasingly complex digital information environments, media literacy is closely connected with digital safety, as citizens must not only evaluate information but also recognize digital threats, verify sources, and make protective decisions. This study examines how Kazakhstan television news communicates digital risks and the extent to which such reporting provides audiences with actionable information. A comparative quantitative content analysis was conducted of 342 purposively sampled news items published by nine Kazakhstan television outlets between January 2025 and August 2026. Drawing on framing theory, research on mobilizing information and solutions journalism, and the digital-resilience literature, items were coded for digital-risk theme, dominant journalistic frame, practical advice, and a three-level actionability measure. Internet fraud and scams was the most frequent theme (40.1%). Practical advice was present in 56.1% of items, but only 17.0% reached the highest level of actionability by providing specific verification procedures, official resources, or concrete protective actions. Journalistic frame was strongly associated with practical advice (Cramér's V = .665) and actionability (V = .565), digital-risk theme showed moderate associations, and outlet identity was not significantly associated with either outcome in bivariate tests. Robustness analyses showed that the frame association was concentrated in prevention- and warning-oriented reporting: 50 of the 58 items with operational guidance were framed as education or prevention, whereas only one of the 196 incident, regulatory, law-enforcement, or other items reached this level. Operational guidance was thus concentrated in prevention-oriented reporting rather than being routinely incorporated into incident-, regulation-, or enforcement-oriented stories. Building on constructive and solutions journalism, the study proposes resilience-supportive journalism as a content-level framework describing reporting that complements risk visibility with graded information supporting recognition, verification, and protective action. Audience effects were not measured. Limitations include the purposive thematic sample, the partial 2026 observation period, and the conceptual proximity between some frame categories and the guidance measures.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1998362</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1998362</link>
        <title><![CDATA[Constructing AI safety: a comparative cognitive-discursive analysis of corporate and regulatory discourses]]></title>
        <pubdate>2026-11-04T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Junjie Ma</author><author>Hongting Chen</author>
        <description><![CDATA[BackgroundThe global proliferation of generative artificial intelligence has transformed safety governance into a highly contested sociopolitical battleground, yet existing discourse studies frequently under-theorize the micro-cognitive mechanisms of epistemic reality construction within AI safety standardization.ObjectiveTo investigate how corporate and regulatory actors engineer divergent cognitive realities of AI safety through specific micro-grammatical choices.MethodsWe proposed an integrated Cognitive-Critical Discourse Analysis framework by synthesizing Langacker's cognitive conception of reality with Fairclough's three-dimensional model, and applied it to a comparative corpus of corporate safety frameworks and regulatory policy documents.ResultsTech enterprises engineer a reality of techno-pragmatic containment via active voice, high-certainty evidentiality, and immediate projection to naturalize self-regulation. Conversely, regulatory bodies construct a reality of socio-structural vulnerability using distal modals, passive constructions, and deontic mandates to legitimize state-enforced compliance.ConclusionsLinguistic normalization is actively deployed to facilitate or contest corporate epistemic hegemony in AI governance. These findings provide empirical references for revising regulatory discourse and enhancing public media literacy against algorithmic exceptionalism.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1868402</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1868402</link>
        <title><![CDATA[The Instagram paradox: a mediation analysis of consumer orientations, psychological, cognitive and deep structure dimensions & Instagram motivations shaping purchase intention of sustainable apparel in India]]></title>
        <pubdate>2026-11-04T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Ashiqha Sultana</author><author>Kalyani Suresh</author>
        <description><![CDATA[IntroductionThis study examines how distinctive consumer orientations - Thrifty, Frugal, Moral, and Shopper influence sustainable apparel purchase intention among Indian Instagram users. Grounded in Uses and Gratifications theory and the Theory of Planned Behaviour, the study examines the parallel mediating roles played by inherent psychological, cognitive and deep structures and external stimuli of Instagram motivation in rendering consumer orientation to purchase intention, thus presenting an empirical justification for the ‘Instagram Paradox’ in the framework of sustainable fashion.MethodsA quantitative survey was administered to 285 Instagram users and followers of sustainable apparel brands in India, recruited via snowball sampling. Factor Analyses was conducted to validate constructs spanning consumer orientation, psychological, cognitive and deep structure dimensions, Instagram motivations, and purchase intention.ResultsK-means cluster analysis identified four distinct consumer orientation segments. Four parallel mediation models tested whether psychological, cognitive and deep structure dimensions along with Instagram motivation mediated the relationship between each consumer orientation and purchase intention.DiscussionAcross all the mediation models, psychological, cognitive and deep structure constructs emerged as the sole significant mediator, while Instagram motivation consistently failed to generate a significant indirect effect on purchase intention in any model, constituting the central empirical evidence for the Instagram Paradox.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1788095</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1788095</link>
        <title><![CDATA[Assessing Washington’s local news ecosystem: journalistic infrastructure and news production capacity]]></title>
        <pubdate>2026-11-04T00:00:00Z</pubdate>
        <category>Brief Research Report</category>
        <author>Jennifer R. Henrichsen</author><author>Pawel Popiel</author><author>Kathryn Robinson-Tay</author><author>Elizabeth M. Chambers</author><author>Alexandra Fil</author><author>Lisa Waananen Jones</author>
        <description><![CDATA[Local news is declining across the United States. Our study contributes to understanding this phenomenon by providing the first comprehensive account of Washington state's news ecosystem and descriptively operationalizing two theoretical concepts: journalistic infrastructure and news production capacity. Drawing on a survey, we assess the presence of news outlets constituting the state's journalistic infrastructure and descriptively operationalize news organizations’ news production capacity by examining ownership types and structures, annual budgets, publication frequency, and staffing numbers. Our findings indicate limited media diversity across the state, suggesting a vulnerable journalistic infrastructure and diminished news production capacity, with implications for democratic society.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1956041</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1956041</link>
        <title><![CDATA[Artificial intelligence in science communication: emerging practices, credibility, and public trust]]></title>
        <pubdate>2026-11-03T00:00:00Z</pubdate>
        <category>Mini Review</category>
        <author>Yuliya P. Kosheleva</author><author>Natalia V. Savchenko</author><author>Ravil A. Khaliulin</author><author>Alexey A. Chistyakov</author><author>Elena N. Kolomoets</author><author>Larisa B. Vaskova</author><author>Denis A. Dobrokhotov</author>
        <description><![CDATA[Generative artificial intelligence has spread rapidly through the infrastructure of science communication. However, its implications for how the public accesses, evaluates, and trusts science remain uncertain. This mini-review brings together current conceptual, experimental, and survey-based research. The aim is to develop an integrated framework that positions generative AI as an epistemic intermediary. The framework connects three areas: emerging communication practices, the credibility of AI-enhanced messages, and public trust in science. The literature on practices shows that large language models can enhance understanding through simplification, translation, and dialogue, and may even reduce skepticism toward science. However, these tools carry risks of inaccuracy and bias. Credibility studies attribute a small but consistent penalty to visible AI authorship. However, this effect is strongly context-dependent; findings regarding both pro-human bias and the lack of impact from labeling remain controversial. Trust studies, meanwhile, reveal that the public's trust in generative AI remains limited. Furthermore, the disclosure of AI use, even by researchers, can reduce perceived legitimacy and thereby diminish trust. Across these three areas, transparency design, AI literacy, prior trust in science, and the controversial nature of the topic emerge as key moderating factors.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1946436</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1946436</link>
        <title><![CDATA[Learning about fake news through design thinking]]></title>
        <pubdate>2026-10-30T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Candela Ollé</author><author>Gemma San Cornelio</author><author>Alexandre López-Borrull</author>
        <description><![CDATA[Addressing disinformation among primary and secondary students requires innovative educational approaches that foster critical digital citizenship. This paper presents an intervention in two Barcelona schools designed to develop critical thinking through design thinking, games, and simulation. Three workshops were implemented, integrating content on fake news with co-creation dynamics, gamification, and prototype production (cards, scenarios, emojis). Employing a qualitative methodology based on participant observation and student-generated material analysis, the results indicate that this approach enhances critical reflection, active participation, and conceptual appropriation regarding disinformation. Furthermore, games and collaborative design acted as effective catalysts for learning when paired with pedagogical dialogue. Ultimately, this study demonstrates the potential of game-based, participatory strategies for digital literacy in formal school settings.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1920971</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1920971</link>
        <title><![CDATA[Strengthening communication for post-conflict educational reconstruction: a community case study of Burkina Faso's technical secretariat for education in emergency situations]]></title>
        <pubdate>2026-10-30T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Siman Inès Josiane Kaouane</author><author>Firmin Gouba</author>
        <description><![CDATA[By March 2023, the security crisis affecting Burkina Faso since 2015 had closed 6,334 schools and displaced more than one million students and 32,000 teachers. The Ministry of National Education (MENAPLN) created a Technical Secretariat for Education in Emergency Situations (ST-ESU) to sustain schooling. This case study asks how the ST-ESU's communication practice has supported, or constrained, the management of the crisis, and what mechanisms would be needed for the return of displaced students. Drawing on programme documentation and two phases of semi-structured interviews, fifteen in 2021 with MENAPLN communication staff, teacher unions, parent and student associations, and a technical partner, and three in 2023 with ST-ESU managers and a development partner, read through organisational and participatory communication theory, we identify four features of current practice: no ministry-wide communication strategy since 2018; communication that reacts to events rather than anticipating them; limited involvement of frontline stakeholders; and no dedicated plan for communicating with communities during return. We propose a six-axis framework covering strategic planning, anticipatory design, stakeholder involvement, dialogic training, community-based relay communication, and monitoring. It is a preliminary, practice-derived model requiring empirical testing, intended to help the ST-ESU and comparable Sahelian institutions prepare for post-conflict educational reconstruction.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1951972</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1951972</link>
        <title><![CDATA[Consumer sustainability judgments in omnichannel luxury retail: social media engagement and perceived last-mile delivery performance in Saudi Arabia]]></title>
        <pubdate>2026-10-30T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Karim Mohamed Soliman</author><author>Hatem Mohamed Garamoun</author>
        <description><![CDATA[Consumers may form sustainability judgments from general brand-engagement and service-performance cues even when those cues do not directly measure sustainability communication or environmental performance. This study examines the associations of social media engagement (SME) and perceived last-mile delivery performance (LMD), operationalized as respondent-reported delivery-performance perceptions, with customer satisfaction, consumer sustainability perception, and attitudinal brand loyalty in Saudi omnichannel luxury retail, while testing digital literacy and brand perception as moderators of the SME–sustainability association. A cross-sectional English-language survey conducted in Jeddah and Riyadh yielded 900 completed submissions; sequential eligibility screening followed by a post-eligibility response-quality review produced a primary analytical sample of 384. The survey did not separately verify personal receipt of a focal-brand delivery or the informational source underlying each LMD rating; accordingly, LMD may combine experience-based evaluations with inferred or halo-based brand beliefs. The scoring strategy uses compatible response formats: CS1–CS4 for satisfaction, S1–S3 for sustainability perception, BL1–BL3 for loyalty, SME1–SME2 for social media engagement, and LE1–LE3 for delivery-performance perception; binary CS5 and SME3 are analyzed separately rather than combined with the Likert composites. All hypotheses were estimated using HC3 heteroskedasticity-robust inference. In the primary N = 384 analysis, SME was positively associated with satisfaction (β=.277, p < .001) and loyalty (β = .351, p < .001), but not with sustainability perception (β = .136, p = .084). LMD was positively associated with satisfaction (β = .199, p = .023), sustainability perception (β = .288, p < .001), and loyalty (β = .205, p = .020), and the LMD–sustainability association remained significant after adjustment for brand perception, satisfaction, and respondent-profile controls (B = .189, p = .006). A sample-selection sensitivity analysis using all 453 eligibility-qualified submissions preserved H1, H2, H3, H5, H6 and the fully adjusted LMD–sustainability association, while H4 and H8 were sensitive to inclusion of the 69 quality-screened submissions; H7 remained unsupported. The findings therefore support a cautious cross-touchpoint inference account while showing that H4 and H8 are sample-selection-sensitive and that H7 remains unsupported with an unstable direction.]]></description>
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        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1991542</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1991542</link>
        <title><![CDATA[Professional experience and intercultural mediation competencies in law enforcement personnel working in multicultural border contexts]]></title>
        <pubdate>2026-10-29T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>José Alejandro Torres-Aranda</author><author>José Manuel Ortiz-Marcos</author><author>María Tomé-Fernández</author><author>Christian Fernández-Leyva</author>
        <description><![CDATA[The growing cultural diversity in border regions requires law enforcement agencies to develop intercultural mediation skills that facilitate effective, respectful and socially legitimate interventions. The aim of this study was to analyse the intercultural mediation skills of law enforcement professionals working in Ceuta and Melilla, examining differences according to rank, professional experience in their current role and overall professional experience as members of the law enforcement agencies. A quantitative, descriptive, correlational and cross-sectional study was carried out with a sample of 580 professionals. The assessment was carried out using the Questionnaire on Intercultural Mediation amongst Public Sector Employees in the Security Forces (CMIEPFS), which had previously been validated amongst the Spanish population. The results showed significant differences in the ‘Training in mediation and intercultural diversity’ dimension, where professionals with between 11 and 20 years’ experience achieved the highest scores. Furthermore, officers with less experience (0–10 years) demonstrated higher levels of acceptance of intercultural environments. No significant differences were found based on hierarchical position, nor were there any linear correlations between accumulated experience and intercultural mediation skills. These findings suggest that the development of intercultural competence for mediation is a dynamic process in which specialised training and continuous learning play a more significant role than professional seniority. The results provide useful evidence for the design of training programmes and policies aimed at strengthening diversity management and the quality of police interventions in multicultural contexts.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1968381</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1968381</link>
        <title><![CDATA[Does culture influence consumers’ uses-and-gratifications-related tendency to trust advertising on one digital marketing platform over another?]]></title>
        <pubdate>2026-10-29T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Dalu Okoli</author>
        <description><![CDATA[IntroductionCultural values shape how consumers evaluate digital advertising, yet limited research has examined whether individual-level cultural orientations influence advertising trust in social media environments. Drawing on intercultural communication theory and uses-andgratifications (U&G) theory, this study investigates whether uncertainty avoidance predicts trust in digital advertising and interpersonal recommendations and whether U&G motivations moderate these relationships.MethodsSurvey data were collected from 485 undergraduate students at a large public university in the United States. Measures assessed individual-level uncertainty avoidance, U&G motivations, trust in digital advertising, and trust in interpersonal recommendation channels. Hypotheses were tested using ordinary least squares regression and Hayes' PROCESS moderation analysis (Model 1).ResultsUncertainty avoidance did not significantly predict trust in digital advertising or interpersonal recommendations. However, U&G motivations significantly moderated the relationship between uncertainty avoidance and digital advertising trust. The moderation model explained 24.9% of the variance in digital advertising trust, and the interaction term accounted for an additional 0.94% of explained variance (ΔR2 = .0094). Conditional-effects analyses indicated that uncertainty avoidance was positively associated with digital advertising trust only among participants reporting high levels of U&G motivations. The interaction effect explained an additional 0.94% of variance beyond the main effects.DiscussionThe findings suggest that uncertainty avoidance alone may have limited explanatory value for understanding advertising trust among university social media users. However, the relationship between uncertainty avoidance and digital advertising trust appears to vary according to platform-related motivations. Although the moderation effect was modest in magnitude, the results indicate that media-use motivations may represent an important boundary condition under which cultural orientations are associated with trust in digital advertising.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1932409</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1932409</link>
        <title><![CDATA[Social imaginaries on wildfires, burning practices, and fire management in two Colombian national newspapers: tensions between risk, illegality, and ecological function]]></title>
        <pubdate>2026-10-29T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Jaime E. Cuéllar</author><author>Liliana Gómez</author><author>Karen Melissa Sabogal</author><author>Jaime Andres Pavlich-Mariscal</author><author>Andrés Felipe Micán-Castiblanco</author><author>Juan Guillermo Torres Hurtado</author><author>Óscar Moreno-Martínez</author><author>Tania Marisol González</author>
        <description><![CDATA[IntroductionThis article analyzes the construction of social imaginaries about the application of fire in two Colombian national newspapers, El Tiempo and El Espectador, based on three key concepts understood as distinct discursive categories: fire use and management, burning practices, and wildfires.MethodologyA mixed-methods approach is adopted, combining artificial intelligence tools with qualitative analysis. The quantitative phase employs a BETO model to classify the evaluative framing of fire, while the qualitative phase utilizes a discursive analysis. The corpus consists of 504 items published in El Tiempo and El Espectador between 2020 and 2025.ResultsThe findings show that, in the coverage of both newspapers, the application of fire is primarily represented as a problematic practice, associated with risk, illegality, and destruction. This trend is quantified by the predominance of negative valuations within the corpus. Based on the automatic classification of text fragments, 71% present a negative valuation, compared to 29% neutral. Specifically, “burning practices” concentrate 87.5% negative valuations and 12.5% neutral, while “wildfires” record 68% negative and 32% neutral, with no positive valuations identified in the manually annotated sample. In contrast, “fire use and management” has marginal visibility in the corpus, with only 24 news items; their manual classification as complete news items, reported separately because of its different unit and procedure, shows that 15 (62%) were positive and 9 (38%) negative, despite the potential of this concept to recognize ecological and territorial functions.DiscussionThese findings suggest that terminological distribution may contribute to consolidating interpretive frameworks that reduce the complexity of the phenomenon. Consequently, the analyzed coverage tends to leave the ecological and cultural dimensions of fire in the background, which may limit the legitimacy of integrated management approaches in environmental governance.]]></description>
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        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1768954</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1768954</link>
        <title><![CDATA[How can multimodality mature into a robust scholarly discipline? A cognitivist's perspective]]></title>
        <pubdate>2026-10-29T00:00:00Z</pubdate>
        <category>Perspective</category>
        <author>Charles Forceville</author>
        <description><![CDATA[Further developing multimodality into a respectable discipline requires that its advocates agree about central concepts and about how these concepts must or can be applied to data. Hitherto, multimodality scholarship has been dominated by Social Semiotics, building on Systemic Functional Linguistics (SFL). While this approach has spawned many interesting and useful ideas, it also has serious limitations, and has by and large ignored cognitivist perspectives on multimodality. Since other, older disciplines within the humanities (such as visual art, film, opera, comics & graphic novels), and some in the social sciences (such as mass-communication and anthropology) have long studied phenomena that would nowadays be labelled “multimodal,” greater agreement about key issues would also help make clear how multimodality can both enrich and benefit from these other disciplines. This paper presents eight theses aiming to spawn discussion that will further help establish multimodality as a robust academic discipline.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1994749</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1994749</link>
        <title><![CDATA[Correction: Communicating science matters: positive evidence from the BASCOE study, a quantitative study from brain awareness week outreach activities]]></title>
        <pubdate>2026-10-28T00:00:00Z</pubdate>
        <category>Correction</category>
        <author>Carlos Pita</author><author>Inês P. Silva</author><author>Ana Rita Colaço</author><author>Margarida Brotas</author><author>Beatriz Felgueiras</author><author>Beatriz Nogueira</author><author>Olga Carreira</author><author>Ana F. Fonseca</author><author>Mariana Castro</author><author>Adriana Capucho</author><author>Gonçalo Melo</author><author>Fátima O. Martins</author><author>Gabriela Ribeiro</author><author>Conceição Calhau</author><author>Sandra Tenreiro</author><author>Hugo Vicente Miranda</author><author>Silvia Vilares Conde</author><author>César S. Mendes</author><author>Cláudia Nunes dos Santos</author><author>Nuno Mendonça</author><author>Maria Serrano Correia</author><author>Nuno Miguel Gonçalves</author><author>Nataša Lončarević</author>
        <description></description>
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