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        <title>Frontiers in Communication | New and Recent Articles</title>
        <link>https://www.frontiersin.org/journals/communication</link>
        <description>RSS Feed for Frontiers in Communication | New and Recent Articles</description>
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        <pubDate>2026-04-25T06:45:55.571+00:00</pubDate>
        <ttl>60</ttl>
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        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1683535</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1683535</link>
        <title><![CDATA[Computational approaches to controversy detection: a systematic review]]></title>
        <pubdate>2026-04-24T00:00:00Z</pubdate>
        <category>Review</category>
        <author>Davide Bassi</author><author>Michele Joshua Maggini</author><author>Renata Vieira</author><author>Martín Pereira-Fariña</author>
        <description><![CDATA[The prevalence of controversies in online interactions has recently led researchers to develop diverse computational methods for controversy detection, reflecting the many ways controversies manifest across contexts. This paper presents a systematic literature review of computational methods for Controversy Detection to provide a unified framework for this rapidly evolving field. To handle the diversity of approaches, we introduce an inclusive operational definition that accommodates various manifestations while maintaining analytical precision. Building on this foundation, we gathered 47 studies spanning 2010–2023. Our analysis yields three main outcomes: (1) a detailed inventory of datasets used in controversy detection; (2) a six-dimensional taxonomy of linguistic and interactive features for operationalizing the task; and (3) an evaluation of computational models based on these features, showing that deep learning models integrating linguistic attributes with graph-based user interaction representations achieve superior performance. Despite these advances, real-world deployment remains limited by several gaps: conceptualization issues, an over-reliance on Twitter at the expense of other platforms, and technical challenges particularly around explainability. The paper concludes by identifying future research directions to address these shortcomings.]]></description>
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        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1800770</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1800770</link>
        <title><![CDATA[From world Englishes to Hyperlingua: English as infrastructural governance in Jordan and the Middle East]]></title>
        <pubdate>2026-04-22T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Mohamad Almashour</author><author>Hesham Aldamen</author><author>Marwan Jarrah</author>
        <description><![CDATA[PurposeThis article examines how English is built into policy, digital, and academic governance systems in Jordan and selected Middle Eastern comparator contexts. It argues that English now functions less as a discretionary communicative resource than as an infrastructural condition of participation, recognition, and mobility.Design/methodology/approachThe study combines Critical Language Policy and Critical Discourse Analysis to examine a purposively sampled corpus of 37 publicly accessible texts and artefacts. The corpus is organised across three domains: state and institutional policy texts, public and digital semiotic environments, and scholarly and accreditation-related infrastructures. Jordan provides the primary empirical anchor, while selected Saudi and Gulf materials are used analytically to test whether comparable governance logics travel across the region.FindingsAcross the corpus, policy texts link English to employability, benchmarking, and international standards; public and digital interfaces place English in the labels and pathways that enable navigation, transaction, and completion; and academic governance materials require English abstracts, keywords, or metadata for visibility and indexing. Arabic remains constitutionally and symbolically authoritative, but it is less consistently embedded in the infrastructures that confer auditability, comparability, and institutional visibility.Originality/valueThe article introduces Hyperlingua as an author-developed diagnostic construct for naming a configuration in which English derives governing force from its alignment with platforms, metrics, templates, and evaluative systems. In doing so, it shifts analysis from English as an object of linguistic description to the institutional design of multilingual participation and to the problem of multilingual justice under infrastructural governance.]]></description>
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        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1812610</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1812610</link>
        <title><![CDATA[Kazakhstan's Silk Way media as cultural diplomacy: a case study of Silk Way Star and transnational media governance]]></title>
        <pubdate>2026-04-22T00:00:00Z</pubdate>
        <category>Brief Research Report</category>
        <author>Ainur Kartayeva</author><author>Amangeldy Shurentayev</author>
        <description><![CDATA[In an increasingly multipolar media environment, middle-power states are expanding the use of international broadcasting beyond conventional nation branding toward more structured forms of cultural diplomacy and regional coordination. This study examines Kazakhstan's Silk Way satellite channel and the inaugural Silk Way Star transnational music competition as a case of entertainment-centered international broadcasting across the Silk Road region. Drawing on a qualitative single-case study design, the analysis covers the completed 2025 broadcast season, including ten televised broadcasts (nine competitive rounds and a final episode), publicly available institutional materials, participant and jury composition, multilingual production features, scoring mechanisms, and distribution arrangements. The study integrates soft power theory, media governance scholarship, and research on international broadcasting to examine three analytical dimensions: institutional configuration, linguistic strategy, and format design. The findings indicate that Silk Way Star operates through a coordinated co-production framework involving twelve participating countries, a six-language broadcasting structure that combines accessibility with the visibility of the Kazakh language, and a hybrid jury–audience evaluation system that distributes cultural recognition across national participants. These structural features position Kazakhstan not solely as a content producer but as a coordinating actor within a transnational media architecture. Rather than demonstrating direct soft power outcomes, the study shows how entertainment formats may create institutional and symbolic conditions that support visibility and claims of cultural legitimacy within a regional media space. Limitations include reliance on publicly available materials and the absence of direct audience perception measures, suggesting the need for future work with audience analytics and comparative cases.]]></description>
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        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1800201</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1800201</link>
        <title><![CDATA[A paradox of deliberative science communication under bounded rationality: insights from audience-initiated science journalism]]></title>
        <pubdate>2026-04-22T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Marju Himma</author><author>Ebe Pilt</author>
        <description><![CDATA[This study examines how deliberative science communication operates in everyday journalism under conditions of bounded rationality and proposes a framework for understanding satisficing forms of deliberation in mainstream science journalism. Empirically, it draws on a year-long deliberative initiative, Fakt teadust päevas (“A Science Fact a Day”), co-created with the Estonian tabloid Õhtuleht, where one science-related fact was published daily across print, online, and social media based on questions from both scientists and the public. A qualitative content analysis examined how audience questions and expert responses were brought into relation, focusing on topic selection, epistemic framing, contributor roles, and alignment with deliberative principles, complemented by analysis of editorial correspondence, interviews, and the authors’ observation notes. Findings show that audience questions cluster around four orientations: practical uncertainty, cognitive curiosity, collective risk, and identity-related meaning-making. Scientists’ responses do not simply mirror these concerns, but systematically translate them into expert-defined explanatory frames through closure, bounded completeness, diagnostic assessment, or conceptual boundary-setting. While reason-giving is strong across all groups, inclusivity and reciprocity remain weak, resulting in asymmetrical, one-way engagement. Professional role strain, project-based time scarcity, fragile institutional infrastructures, academic autonomy norms, risk aversion, and limited discursive competence are key factors constraining deliberation. Building on these findings, the study proposes a framework of satisficing deliberative science communication that conceptualises deliberation as a situated, resource-dependent practice emerging from the interaction between audience orientations, expert response modes, and infrastructural conditions. Deliberation appears as partial, bounded, and locally optimised rather than fully realised.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1782842</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1782842</link>
        <title><![CDATA[Exploring the longitudinal relationship between media use and conspiracy beliefs about the energy transition: Results from a 4-wave panel study]]></title>
        <pubdate>2026-04-21T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Dorothee Arlt</author><author>Christina Schumann</author>
        <description><![CDATA[IntroductionThe large-scale transformation of energy systems is central to mitigating climate change, yet its success depends on public trust and support. One factor that can be problematic in this context is energy transition conspiracy belief. For this reason, this study examines how widespread this phenomenon is and how it relates to media use over time.MethodsDrawing on four waves of a nationwide German panel survey, we apply Random Intercept Cross-Lagged Panel Models (RI-CLPM) to disentangle stable between-person associations from dynamic within-person changes over time.ResultsThe results show not only that energy transition conspiracy belief is widespread, but also strongly associated with stable patterns of media use. However, within-person analyses reveal almost no causal, time-variant effects—suggesting that these associations reflect enduring dispositions rather than short-term changes.DiscussionBeyond its empirical contribution, the study advances environmental communication research by demonstrating how individual media diets shape the meaning-making processes surrounding sustainability transformations.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1818179</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1818179</link>
        <title><![CDATA[Editorial: Media, racism, speciesism: issues and solutions for creaturely racism in the anthropocene]]></title>
        <pubdate>2026-04-20T00:00:00Z</pubdate>
        <category>Editorial</category>
        <author>Natalie Khazaal</author><author>Tobias Linné</author><author>Ellen Gorsevski</author>
        <description></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1801652</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1801652</link>
        <title><![CDATA[A corpus-based critical discourse analysis of news on the web representing Saudi Vision 2030]]></title>
        <pubdate>2026-04-20T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Monera Almohawes</author>
        <description><![CDATA[This study is a corpus-based investigation using critical discourse analysis (CDA) to examine how “Saudi Vision 2030” is framed in international media, utilizing the News on the Web (NOW) Corpus (≈22 billion words, 2016–mid-2025). The purpose is to identify dominant themes and patterns in how the Vision is discussed across time and countries. Using a mixed-methods approach, both qualitative and quantitative, the analysis focuses on 1,628 instances of the phrase “Saudi Vision 2030,” examining frequency, Mutual Information (MI), and PER MIL values across 20 English-speaking countries. Results show a sharp rise in visibility, from 43 mentions in 2016 to 308 in 2024, with strong lexical associations such as “Goals” (MI 5.25), “Objectives” (6.50), “Diversification” (6.51), and “Alignment” (6.19), reflecting a discourse centered on strategic reform and economic transformation. Four key themes emerge: modernization and economic diversification, social reform, national identity, and international alliances. Countries such as Pakistan, Ireland, Great Britain, and Hong Kong show the highest relative engagement, often influenced by economic ties or investment interests. In conclusion, the study reveals that Saudi Vision 2030 functions both as a national policy and as a globally constructed narrative, strategically framing modernization, measurable progress, and international positioning.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1731835</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1731835</link>
        <title><![CDATA[Does gaze aversion index dispreference or complexity of upcoming answers to questions?]]></title>
        <pubdate>2026-04-20T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Peter Auer</author><author>Elisabeth Zima</author>
        <description><![CDATA[What counts as a preferred or dispreferred answer to a question and how can it be recognized? These questions have been widely discussed in conversation analysis in recent years, and some well-established diagnostic features of dispreferred answers have been identified. In this paper, we turn to a less well-established feature: gaze aversion. Kendrick and Holler (2017) have previously suggested that answers to polar questions that invert the question’s polarity are accompanied by gaze aversion to a statistically significant extent. They argue that this gaze aversion indicates the answer’s dispreferred status. We were able to replicate their findings using a large collection of English and German conversational data for polar question-answer sequences. However, we found an even stronger tendency for the answerer to avert their gaze during or after wh-questions, for which, per definition, the concept of preference in terms of polarity matching does not apply. Therefore, we extended the focus of our study to both polar and wh-questions and to alternative concepts of preference: type-conformity and pragmatic preference. Only the latter was found to be associated with gaze aversion in a statistically significant way. Thus, we considered an alternative explanation for answerers’ gaze aversion, also suggested by Kendrick and Holler (2017): answer complexity. Logistic regression analysis revealed that answer complexity, measured by the number of TCUs and absolute length, as well as hesitations, are significant predictors of gaze aversion, while none of the preference types are. These results demonstrate that gaze aversion does not index dispreference so much as it indexes that a complex answer is about to follow.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1786012</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1786012</link>
        <title><![CDATA[Reconsidering the endurance of the ‘Deficit Model’ of science communication: the communication of EU-funded projects as a case study]]></title>
        <pubdate>2026-04-20T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Luis Arboledas-Lérida</author>
        <description><![CDATA[This paper aims to demonstrate that the endurance of the Deficit Model as a heuristic of science communication practice is rooted in material factors shaping the objective contexts of action that science communicators confront in their daily practices. To achieve this, it draws on 26 semi-structured interviews with communication professionals and other experts who have been directly or indirectly involved in the communication of EU-funded projects. An overwhelming prevalence of deficit-oriented conceptions of the functions and purposes of science communication among PBSC experts is found. In addition, through the interviewees’ own experiences and narratives, the paper identifies several potential factors embedded in the institutional setting of EU-funded projects that may account for the predominance of the Deficit Model. Our dialectical-materialist framework provides powerful analytical lenses for investigating the endurance of the Deficit Model across diverse science communication settings, as it turns attention from mental conceptions and cognitive schemes themselves to the objective conditions on the basis of which the deficit-oriented conceptions of communication gain or maintain their practical efficacy.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1832106</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1832106</link>
        <title><![CDATA[Correction: Emergent academic English as a lingua franca in the UAE: in-depth analysis of the ZAEBUC-50 corpus]]></title>
        <pubdate>2026-04-16T00:00:00Z</pubdate>
        <category>Correction</category>
        <author>Víctor Parra-Guinaldo</author>
        <description></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1815693</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1815693</link>
        <title><![CDATA[From page to podcast: layered knowledge ecologies in scholarship]]></title>
        <pubdate>2026-04-15T00:00:00Z</pubdate>
        <category>Perspective</category>
        <author>Tenna Foustad Harbo</author>
        <description><![CDATA[Academic podcasting can function as scholarly contribution, not just science communication. This article introduces the concept of layered knowledge ecologies to show how audio, text, infrastructure, and metrics interact, enabling knowledge to emerge, circulate, and accrue impact. By distinguishing between communicating about scholarship and operating within it, the article positions podcasting as a dialogic, multimodal practice that supplements traditional outputs. Recognizing these ecologies challenges format-based hierarchies and invites evaluation models attuned to distributed, relational forms of scholarly value.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1776742</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1776742</link>
        <title><![CDATA[Safeguarding democracy in a small media market: Estonian public broadcasting between trust, regulation and market sustainability]]></title>
        <pubdate>2026-04-14T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Andres Jõesaar</author>
        <description><![CDATA[This article examines the role of Estonian Public Broadcasting (ERR) in sustaining democratic communication in a small, bilingual media market between 2010 and 2025. It situates ERR within broader transformations in Estonia’s media landscape and analyses how the position of public service media has changed in relation to audience trust, market sustainability, and regulatory expectations. The study addresses three questions: how ERR’s audience reach, perceived importance, and trust have evolved among Estonian- and Russian-language communities; which political, economic, and regulatory factors shape ERR’s institutional resilience; and what policy implications follow from high public trust, rising public expectations, and relatively declining funding. The analysis draws on repeated audience surveys, long-term audience measurement data, financial indicators from Estonian media companies, and relevant legal and policy developments. These sources are used to assess both changes in audience attitudes and the wider structural conditions affecting public service and commercial media in Estonia. The findings indicate that ERR has remained a central trust anchor in Estonia’s information environment, particularly in the context of disinformation risks and growing external pressures on democratic communication. At the same time, the capacity of both public service media and commercial media to sustain journalistic quality, pluralism, and social cohesion has become increasingly constrained by structural changes in advertising markets, the growing influence of global digital platforms, and the declining financial sustainability of domestic media. These developments are particularly significant in a small media market, where public service media are expected not only to provide universal access and high-quality journalism but also to strengthen democratic resilience and support a shared information space across linguistic communities. By situating the Estonian case within broader European debates, the article contributes to understanding how small media markets respond to the combined pressures of globalization, technological disruption, market fragility, and democratic vulnerability.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1785558</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1785558</link>
        <title><![CDATA[Ritualised insistence and gendered moral personhood in Jordanian Arabic]]></title>
        <pubdate>2026-04-13T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Sumaya Daoud</author><author>Nahed Emaish</author><author>Marwan Jarrah</author>
        <description><![CDATA[IntroductionThis study examines ritualised gift-receiving in Jordanian Arabic as a site for the enactment of gendered moral personhood rather than merely a matter of politeness management.MethodsDrawing on semi-structured interviews and scenario-based interactional reconstructions with 40 native speakers, equally divided by gender, the study analyses how participants respond linguistically to gifts and favours in everyday service and semi-service encounters. The analysis integrates interaction ritual theory with sociolinguistic approaches to gender and stance.ResultsBoth men and women participate in the same ritual framework of insistence and refusal, but they follow different interactional trajectories. Men more often combine gratitude with minimisation, refusal, and closure, projecting restraint, autonomy, and non-entitlement. Women, by contrast, more often foreground extended appreciation, affective alignment, blessings, and relational reassurance, sustaining the exchange even while resisting material acceptance.DiscussionRitualised insistence in Jordanian Arabic thus operates as a flexible moral order accommodating multiple socially ratified forms of gendered enactment. Gift-receiving emerges not simply as politeness, but as a key interactional arena for displaying dignity, care, generosity, and relational responsibility within ordinary interpersonal and service-oriented social life.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1721861</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1721861</link>
        <title><![CDATA[Digital media tensions and indigenous identity: a phenomenological study of Baduy cell phone use in Indonesia]]></title>
        <pubdate>2026-04-13T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Abdul Malik</author><author>Liza Diniarizky Putri</author><author>Catur Nugroho</author>
        <description><![CDATA[Cell phone use among the Baduy indigenous community presents a paradox between increasing digital connectivity and strict customary norms that prohibit modern technology. This study aims to explore the internal conflicts surrounding mobile phone adoption and to examine its social significance within the community. Using an interpretative phenomenological approach, data were collected through semi-structured interviews and participant journaling with purposively selected informants, and analyzed using thematic analysis. The findings reveal that mobile phone use serves multiple social functions, including economic support, external communication, and social adaptation, while simultaneously generating tensions with customary law. These tensions manifest in forms of negotiated compliance, selective use, and symbolic justification, reflecting a gap between the formal rigidity of customary rules and their flexible implementation in practice. This study highlights how adaptive negotiation enables the Baduy community to respond to rapid social change while preserving core cultural values. The findings provide an empirical basis for policymakers to design culturally sensitive interventions that balance community welfare with the protection of indigenous principles against the disruptive effects of technological expansion.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1770313</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1770313</link>
        <title><![CDATA[An integrated examination of determinants shaping clothing purchase intentions: insights from PLS-SEM and ANN]]></title>
        <pubdate>2026-04-13T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Yifan Zheng</author><author>Kun Li</author><author>Qianjin Wu</author>
        <description><![CDATA[IntroductionBased on the cognitive–affective–conative (C-A-C) framework, this study adopts a hybrid approach combining PLS-SEM and artificial neural networks (ANN) to explore the factors that shape purchase intention in China’s apparel market.MethodsA cross-sectional, self-reported online survey was conducted via Questionnaire Star using a convenience sampling method. Over a 6-week period, a total of 601 valid responses were collected, mainly from young consumers with relatively higher educational attainment. In the first stage, PLS-SEM with 5,000 bootstrap resamples was applied to test the structural paths and mediation effects. In the second stage, the significant predictors identified from the PLS-SEM analysis were input into an ANN model to capture potential nonlinear relationships and rank the importance of variables.ResultsThe PLS-SEM results indicate that innovation, quality, and promotional attributes all exert a significant positive impact on perceived value. Perceived value, in turn, significantly enhances purchase intention and plays a mediating role in the effects of innovation, quality, and promotional attributes on purchase intention. The ANN analysis further confirms these findings, highlighting perceived value as the strongest predictor of purchase intention. It also reveals that quality and promotional attributes are the most influential drivers of perceived value, while innovation attributes can additionally stimulate consumers’ impulse-driven purchase intention.DiscussionThe combined results suggest that perceived value serves as both the primary pathway through which product and marketing attributes influence purchase intention and the most effective variable for predicting purchase intention. This study makes contributions by translating the C-A-C framework into a testable “attributes–value–intention” chain and integrating PLS-SEM and ANN to uncover both linear transmission mechanisms and nonlinear predictive contributions. The integrated evidence enhances the explanatory and predictive power of the research and provides practical guidance for Chinese apparel firms to optimize quality cues and value creation strategies.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1756141</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1756141</link>
        <title><![CDATA[Five new metrics to drive sustainable media innovation: redefining success in a post-engagement era]]></title>
        <pubdate>2026-04-13T00:00:00Z</pubdate>
        <category>Conceptual Analysis</category>
        <author>Bassant M. Attia</author><author>Ahmed Taher</author>
        <description><![CDATA[Media organizations today face the dual challenge of driving innovation while ensuring long-term sustainability in a rapidly evolving landscape. This paper argues that conventional metrics—focused primarily on audience size, engagement rates, and revenue—are insufficient and often counterproductive for measuring sustainable innovation. Instead, five alternative metrics that align creative excellence with organizational resilience are proposed: Impact Assessment, Creative Resource Efficiency, Innovation Resilience Index, Cognitive Diversity Measurement, and Regenerative Value Assessment. By expanding the measurement framework beyond traditional indicators, media organizations can foster innovation practices that contribute to, rather than detract from, their sustainability. This study employs a Qualitative Exploratory Design, which grants extensive knowledge in economic behavior inside the newsrooms, to examine the conversion of the five metrics in newsrooms within traditional and digital media organizations in Egypt. Through case studies and implementation guidelines, this paper provides a practical framework for media executives and creative leaders to transform how they evaluate, incentivize, and cultivate sustainable creative practices. In addition, the study calls for integrating the five metrics of innovation in economic models for managing newsrooms to build a more sustainable media production environment amidst the rapid changes in media market.]]></description>
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        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1807972</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1807972</link>
        <title><![CDATA[Digital tourism platform features as marketing stimuli shaping tourist experience and revisit intention]]></title>
        <pubdate>2026-04-13T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Ting Hu</author>
        <description><![CDATA[IntroductionDigital tourism platforms have become increasingly influential in shaping tourists’ experiences and behavioral intentions, serving as important marketing and communication channels. However, existing research has paid limited attention to how specific platform attributes are associated with tourists’ revisit intentions through experiential processes.MethodsDrawing on the Stimulus-Organism-Response (SOR) framework, this study examines how four key attributes of digital tourism platforms—platform accessibility, platform usability, personalized recommendations, and online review quality—are associated with revisit intention, with the association mediated by the quality of tourist experience. Data were collected from 581 individuals who had visited Beijing, and structural equation modeling (SEM) was employed to test the proposed hypotheses.ResultsAll four platform attributes are associated with the quality of the tourist experience, which in turn significantly predicts revisit intention. Furthermore, the quality of the tourist experience partially mediates the relationship between platform attributes and revisit intention, suggesting that tourists’ experiential evaluations play a central role in this relationship.DiscussionThese findings highlight the critical role of the quality of the tourist experience in are associated with revisit intention through within a communication-based SOR framework. The study contributes to understanding how digital tourism platforms serve as marketing stimuli that shape tourist behavior. In practical terms, the findings have implications for platform operators and destination marketers seeking to enhance digital communication strategies and promote sustainable revisit behavior.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1780847</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1780847</link>
        <title><![CDATA[Public relations strategies for digital crisis management: insights from Jordanian universities]]></title>
        <pubdate>2026-04-13T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Ahmad Alsharairi</author><author>Maeen Almitamy</author><author>Bashar Abdulrahman Mutahar</author><author>Rim Chakraoui</author>
        <description><![CDATA[The current study aims to examine the public relations (PR) strategies implemented in digital crisis management across the Jordanian universities. This study focuses on the aspect how PR managing authorities respond in order to deal with digitally mediated crises. Although, situational crisis communication theory (SCCT) has been largely utilized in the Western contexts, its applicability to Arab higher education institutions has not been under exploration. To bridge this gap, interviews of semi-structure type were managed with 13 PR managers working in Jordanian universities as managing officials. Institutional materials including social media reports and official press statements also supplemented these conducted interviews. The researchers analyzed the data thematically by using NVivo and systematized four SCCT strategy included clusters, i.e., denial, diminishment, rebuilding, and bolstering. Findings of the present study elaborate that denial strategies were not largely effective in the emerging digital crises; somehow, strategies related to ‘diminishment’ repeatedly shifted responsibility toward external barriers. Whereas rebuilding strategies specifically remedial actions and making sorry to public were more constructive in regaining trust, although their application was at times limited by reputational concerns. The findings also demonstrated that bolstering strategies along with great institutional achievements and offering thanks to stakeholders contributed a lot to supposed organizational integrity. Taken together, this study broadens the SCCT’s applicability to Arab higher education system and provides practical insights for PR practitioners and university management in order to main balance between responsibility, transparency and institutional repute in digitally concerned crisis communication.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1808674</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1808674</link>
        <title><![CDATA[Customers’ brand avoidance intention to exaggerated advertising in the digital age: an empirical study based on organic agricultural products]]></title>
        <pubdate>2026-04-10T00:00:00Z</pubdate>
        <category>Original Research</category>
        <author>Jizhi Chen</author><author>Yanan Wang</author><author>Yue Li</author>
        <description><![CDATA[Expanding the consumption of organic agricultural products is one of the powerful measures to promote sustainable development. Current mainstream research focuses on the spillover effect of agricultural product advertising promotion, but the mechanism by which exaggerated advertising on consumers’ brand avoidance intentions still unclear. Therefore, taking organic agricultural as the research object, respondents were invited to participate in a questionnaire survey in 4 different promotion scenarios to explore the potential relationship between exaggerated adverting and consumers’ brand avoidance intention (BAI). The results of the study showed that perceived information matching (PIM) had significant effects on perceived brand hypocrisy (PBH); similarly, the effect of perceived publicity intensity (PPI) on perceived brand hypocrisy (PBH) was also significant. By the way, PBH significantly boosts consumers’ BAI. The moderation effect of customers’ information recognition ability (IRA) also verified in this paper. This study introduces the PMT theory into the field of agricultural brand management for the first time, increase the knowledge about the relationship between brand advertising and customers’ brand behaviors, and provides some insights and reference value for both theoretical research and practical application of brand management.]]></description>
      </item><item>
        <guid isPermaLink="true">https://www.frontiersin.org/articles/10.3389/fcomm.2026.1762033</guid>
        <link>https://www.frontiersin.org/articles/10.3389/fcomm.2026.1762033</link>
        <title><![CDATA[An extreme weather evacuation cost-lost model and the implications for early warning weather forecasting systems]]></title>
        <pubdate>2026-04-10T00:00:00Z</pubdate>
        <category>Brief Research Report</category>
        <author>Stephen Jewson</author>
        <description><![CDATA[In the face of possible extreme weather, such as a tropical cyclone landfall, forecast probabilities can help with the decision of whether to evacuate or stay. Such decisions can be studied in an idealized sense using the well-known cost-loss model. A more subtle but perhaps more relevant question that also arises in many evacuation situations is whether to evacuate now or wait for the next forecast. We study this question, again in an idealized sense, using a new cost-loss model. We investigate what the model implies in terms of the weather forecast information required to make optimal decisions. We find that uncertainty around the probability of extreme weather does not make any difference to decisions. However, we find that information about how the probability might change between forecasts does make a difference. Based on this result, we then consider probability forecasts presented as a probability and a standard deviation of change. We give an example in which low standard deviations imply evacuation as the best option, while higher standard deviations imply waiting for the next forecast as the best option. Idealized models of this type are not intended to be used as actual decision making algorithms in real situations. However, they can help us understand the logic of the decision-making process, and may lead to an improved understanding of what information could be provided that could help decision making. Our evacuation cost-loss model demonstrates that evacuation decisions could potentially be improved if forecast probabilities included a standard deviation of change.]]></description>
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