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<front>
<journal-meta>
<journal-id journal-id-type="publisher-id">Front. Glob. Womens Health</journal-id>
<journal-title>Frontiers in Global Women's Health</journal-title>
<abbrev-journal-title abbrev-type="pubmed">Front. Glob. Womens Health</abbrev-journal-title>
<issn pub-type="epub">2673-5059</issn>
<publisher>
<publisher-name>Frontiers Media S.A.</publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id pub-id-type="doi">10.3389/fgwh.2023.1148719</article-id>
<article-categories>
<subj-group subj-group-type="heading">
<subject>Global Women's Health</subject>
<subj-group>
<subject>Original Research</subject>
</subj-group>
</subj-group>
</article-categories>
<title-group>
<article-title>Exploring the reasons why mothers do not breastfeed, to inform and enable better support</article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author"><name><surname>Roberts</surname><given-names>Dean</given-names></name>
<xref ref-type="aff" rid="aff1"><sup>1</sup></xref>
<xref ref-type="author-notes" rid="an1"><sup>&#x2020;</sup></xref><uri xlink:href="https://loop.frontiersin.org/people/2245017/overview"/></contrib>
<contrib contrib-type="author" corresp="yes"><name><surname>Jackson</surname><given-names>Leanne</given-names></name>
<xref ref-type="aff" rid="aff1"><sup>1</sup></xref>
<xref ref-type="corresp" rid="cor1">&#x002A;</xref>
<xref ref-type="author-notes" rid="an1"><sup>&#x2020;</sup></xref><uri xlink:href="https://loop.frontiersin.org/people/2180163/overview" /></contrib>
<contrib contrib-type="author"><name><surname>Davie</surname><given-names>Philippa</given-names></name>
<xref ref-type="aff" rid="aff2"><sup>2</sup></xref><uri xlink:href="https://loop.frontiersin.org/people/2255311/overview"/></contrib>
<contrib contrib-type="author"><name><surname>Zhao</surname><given-names>Catherine</given-names></name>
<xref ref-type="aff" rid="aff3"><sup>3</sup></xref><uri xlink:href="https://loop.frontiersin.org/people/2180254/overview" /></contrib>
<contrib contrib-type="author"><name><surname>Harrold</surname><given-names>Joanne A.</given-names></name>
<xref ref-type="aff" rid="aff1"><sup>1</sup></xref><uri xlink:href="https://loop.frontiersin.org/people/1272623/overview" /></contrib>
<contrib contrib-type="author"><name><surname>Fallon</surname><given-names>Victoria</given-names></name>
<xref ref-type="aff" rid="aff1"><sup>1</sup></xref>
<xref ref-type="author-notes" rid="an2"><sup>&#x2021;</sup></xref><uri xlink:href="https://loop.frontiersin.org/people/1259656/overview" /></contrib>
<contrib contrib-type="author"><name><surname>Silverio</surname><given-names>Sergio A.</given-names></name>
<xref ref-type="aff" rid="aff2"><sup>2</sup></xref>
<xref ref-type="author-notes" rid="an2"><sup>&#x2021;</sup></xref><uri xlink:href="https://loop.frontiersin.org/people/692775/overview" /></contrib>
</contrib-group>
<aff id="aff1"><label><sup>1</sup></label><addr-line>Department of Psychology, Institute of Population Health</addr-line>, <institution>University of Liverpool</institution>, <addr-line>Liverpool</addr-line>, <country>United Kingdom</country></aff>
<aff id="aff2"><label><sup>2</sup></label><addr-line>Department of Women &#x0026; Children&#x2019;s Health, School of Life Course &#x0026; Population Sciences</addr-line>, <institution>King&#x2019;s College London</institution>, <addr-line>London</addr-line>, <country>United Kingdom</country></aff>
<aff id="aff3"><label><sup>3</sup></label><addr-line>Department of Nutritional Sciences, School of Life Course &#x0026; Population Sciences</addr-line>, <institution>King&#x2019;s College London</institution>, <addr-line>London</addr-line>, <country>United Kingdom</country></aff>
<author-notes>
<fn fn-type="edited-by"><p><bold>Edited by:</bold> Sarah Earle, The Open University, United Kingdom</p></fn>
<fn fn-type="edited-by"><p><bold>Reviewed by:</bold> Kadidiatou Kadio, Institut de Recherche en Sciences de la Sant&#x00E9; (IRSS), Burkina Faso Yolanda Contreras-Garc&#x00ED;a, University of Concepcion, Chile</p></fn>
<corresp id="cor1"><label>&#x002A;</label><bold>Correspondence:</bold> Leanne Jackson <email>Leanne.Jackson@liverpool.ac.uk</email></corresp>
<fn id="an1"><label><sup>&#x2020;</sup></label><p>These authors share first authorship</p></fn>
<fn id="an2"><label><sup>&#x2021;</sup></label><p>These authors share senior authorship</p></fn>
<fn fn-type="other" id="fn001"><p><bold>Specialty Section:</bold> This article was submitted to Women&#x0027;s Mental Health, a section of the journal Frontiers in Global Women&#x0027;s Health</p></fn>
</author-notes>
<pub-date pub-type="epub"><day>12</day><month>04</month><year>2023</year></pub-date>
<pub-date pub-type="collection"><year>2023</year></pub-date>
<volume>4</volume><elocation-id>1148719</elocation-id>
<history>
<date date-type="received"><day>24</day><month>01</month><year>2023</year></date>
<date date-type="accepted"><day>20</day><month>03</month><year>2023</year></date>
</history>
<permissions>
<copyright-statement>&#x00A9; 2023 Roberts, Jackson, Davie, Zhao, Harrold, Fallon and Silverio.</copyright-statement>
<copyright-year>2023</copyright-year><copyright-holder>Roberts, Jackson, Davie, Zhao, Harrold, Fallon and Silverio</copyright-holder><license license-type="open-access" xlink:href="http://creativecommons.org/licenses/by/4.0/">
<p>This is an open-access article distributed under the terms of the <ext-link ext-link-type="uri" xlink:href="http://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution License (CC BY)</ext-link>. The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.</p></license>
</permissions>
<abstract><sec><title>Introduction</title>
<p>Infant and maternal breastfeeding benefits are well documented, globally. Despite efforts to increase global breastfeeding rates, the majority of high-income settings fall short of recommended targets. Breastfeeding rates in the UK are especially poor, and physiological difficulties (e.g., inverted nipples), fail to account for the observed breastfeeding intention-behaviour gap.</p>
</sec><sec><title>Method</title>
<p>The current online study sought to investigate the infant feeding experiences of 624 UK formula feeding mothers, through open text survey responses.</p>
</sec><sec><title>Results</title>
<p>A content analysis identified the following clusters of reasons for formula feeding: Feeding Attitudes, Feeding Problems, Mental Health, and Sharing the Load.</p>
</sec><sec><title>Discussion</title>
<p>Feeding Attitudes explained a large percentage of reasons given for formula feeding. Recommendations are made to improve antenatal breastfeeding education and to develop an intervention with an aim to improve maternal breastfeeding attitudes and subsequent practice. Feeding Problems also explained a large portion of combination feeding and started but stopped infant feeding accounts. The current paper calls for more comprehensive and tailored antenatal breastfeeding education to refine practical breastfeeding skills necessary for successful breastfeeding establishment and maintenance. Mental Health explained relatively small coverage. Suggestions are therefore made to train mental health practitioners on infant feeding with an aim to provide more extensive support, which may serve to disrupt the bidirectional relationship between poor mental health and poor breastfeeding outcomes. Finally, Sharing the Load explained moderate coverage across never breastfed, combination fed, and started but stopped feeding groups. Recommendations are made, in light of these findings, to tighten workplace legislation to protect breastfeeding women.</p>
</sec>
</abstract>
<kwd-group>
<kwd>postpartum</kwd>
<kwd>breastfeeding</kwd>
<kwd>formula feeding</kwd>
<kwd>bottle feeding</kwd>
<kwd>combination feeding</kwd>
<kwd>social support</kwd>
</kwd-group><counts>
<fig-count count="0"/>
<table-count count="1"/><equation-count count="0"/><ref-count count="69"/><page-count count="0"/><word-count count="0"/></counts>
</article-meta>
</front>
<body><sec id="s1" sec-type="intro"><label>1.</label><title>Introduction</title>
<p>Infant and maternal breastfeeding benefits are well documented, globally (<xref ref-type="bibr" rid="B1">1</xref>, <xref ref-type="bibr" rid="B2">2</xref>). Breastfeeding also has wide-reaching benefits at economic, social, and environmental levels within a community, creating significant national economic savings (<xref ref-type="bibr" rid="B3">3</xref>). The World Health Organization (WHO) draw on this extensive evidence base in recommending exclusive breastfeeding for the first six months following birth, and continued breastfeeding to two years of age and beyond (<xref ref-type="bibr" rid="B4">4</xref>). Ambitions have been posed to increase global six-month exclusive breastfeeding rates to 50&#x0025; by 2025 (<xref ref-type="bibr" rid="B5">5</xref>). Currently, UK rates severely fall below official recommendations, at fewer than 1&#x0025; (<xref ref-type="bibr" rid="B6">6</xref>). Physiological difficulties e.g., hypoplastic breasts, are unable to account for this intention-behaviour gap (<xref ref-type="bibr" rid="B7">7</xref>). Infant feeding decision-making is complex and determined by structural, setting, and individual level determinants (<xref ref-type="bibr" rid="B2">2</xref>), which will be considered in turn.</p>
<p>Public breastfeeding attitudes are contradictory in the UK: pro-public breastfeeding discourse is widespread across UK healthcare settings, parenting forums, and in media portrayals of infant feeding (<xref ref-type="bibr" rid="B8">8</xref>, <xref ref-type="bibr" rid="B9">9</xref>), while simultaneously only being supported when discrete (<xref ref-type="bibr" rid="B9">9</xref>). Formula milk manufacturers can take advantage of maternal insecurities and proliferate misinformation with an aim to increase formula milk purchasing, which also undermines breastfeeding confidence (<xref ref-type="bibr" rid="B10">10</xref>). Currently, advertisement of infant foods and drinks is ineffectively regulated in the UK, allowing for aggressive formula milk marketing strategies to remain widespread in the UK (<xref ref-type="bibr" rid="B10">10</xref>) which has a unilateral effect on infant feeding decision-making postpartum.</p>
<p>Quality of health services and antenatal care influence infant feeding decision-making at a community level (<xref ref-type="bibr" rid="B2">2</xref>). Women who receive antenatal guidance about breastfeeding benefits were more likely to initiate breastfeeding after birth (<xref ref-type="bibr" rid="B6">6</xref>). Although, protective services e.g., the Healthy Child Programme (which delivers five mandatory health checks between the 28th week of pregnancy to five years postpartum (<xref ref-type="bibr" rid="B11">11</xref>); have suffered from reduced capacity, resourcing, and financial investment in recent years (<xref ref-type="bibr" rid="B12">12</xref>). Of mothers experiencing breastfeeding difficulties, 20&#x0025; did not receive advice from their healthcare team, which elevated risks of early breastfeeding cessation (<xref ref-type="bibr" rid="B12">12</xref>). Positive breastfeeding attitudes of relatives and romantic partners facilitate breastfeeding continuation (<xref ref-type="bibr" rid="B13">13</xref>), while insufficient support increases the risk of early breastfeeding cessation (<xref ref-type="bibr" rid="B14">14</xref>). Vicarious exposure to breastfeeding within one&#x0027;s friendship group, too, increases likelihood of breastfeeding for an individual (<xref ref-type="bibr" rid="B6">6</xref>).</p>
<p>Personal attributes and quality of the mother-infant relationship determine postpartum infant feeding choice (<xref ref-type="bibr" rid="B2">2</xref>). Higher breastfeeding self-efficacy and more positively held attitudes towards breastfeeding were significantly, positively associated with breastfeeding intention and continuation (<xref ref-type="bibr" rid="B15">15</xref>, <xref ref-type="bibr" rid="B16">16</xref>). Breastfeeding challenges are, on the other hand, notable deterrents against breastfeeding continuation (<xref ref-type="bibr" rid="B14">14</xref>). Most frequently reported breastfeeding challenges included: perception of poor infant feeding technique, fear of infant not receiving enough breastmilk, excessive vomiting/reflux, perceived insufficient milk-supply, positioning and latching problems, infant rejection of the breast, and painful breasts/nipples (<xref ref-type="bibr" rid="B17">17</xref>, <xref ref-type="bibr" rid="B18">18</xref>). Perinatal mental health problems are prevalent (10&#x0025;&#x2013;20&#x0025;) and too can negatively impact breastfeeding outcomes (<xref ref-type="bibr" rid="B19">19</xref>). Postnatal depression has been significantly associated with poorer breastfeeding self-efficacy, any breastfeeding status or continuation (<xref ref-type="bibr" rid="B20">20</xref>). The relationship between postnatal anxiety and breastfeeding outcomes follows a similar trend (<xref ref-type="bibr" rid="B21">21</xref>).</p>
<p>Nevertheless, UK breastfeeding rates have been slowly increasing in recent decades (<xref ref-type="bibr" rid="B22">22</xref>). Rising trends are concurrent with increasing efforts to implement Baby Friendly Initiative (BFI) standards (<xref ref-type="bibr" rid="B23">23</xref>). BFI adoption has been linked with improved initiation and continuation rates in international, observational studies (<xref ref-type="bibr" rid="B24">24</xref>). However, the mid- and long-term impacts of BFI implementation on child health outcomes in high income settings are more contested (<xref ref-type="bibr" rid="B25">25</xref>). BFI-informed care has been criticised for overlooking sociocultural and structural barriers (<xref ref-type="bibr" rid="B26">26</xref>) and for promoting unrealistic breastfeeding expectations which manifest feelings of guilt and disappointment (<xref ref-type="bibr" rid="B26">26</xref>).</p>
<p>Collectively, one-dimensional promotional models appear ineffective for optimising breastfeeding outcomes, when compared with individualised initiatives and multicomponent interventional efforts (<xref ref-type="bibr" rid="B25">25</xref>, <xref ref-type="bibr" rid="B27">27</xref>, <xref ref-type="bibr" rid="B28">28</xref>). Pre-existing promotional strategies have also been ineffective in supporting breastfeeding continuation in line with WHO guidelines.</p>
</sec>
<sec id="s2"><label>2.</label><title>Materials and methods</title>
<p>The current study sought to understand, in greater depth, the infant feeding experiences and difficulties of women in the United Kingdom, in their first six months postpartum. The online survey was advertised via social media and online parenting forums and was completed by mothers (<italic>N</italic>&#x2009;&#x003D;&#x2009;624, <italic>M<sub>Age&#x2009;</sub></italic>&#x003D;&#x2009;29.44 years) of infants (<italic>M<sub>Age&#x2009;</sub></italic>&#x003D;&#x2009;17.96 weeks) who: Never Breastfed (NB, <italic>n</italic>&#x2009;&#x003D;&#x2009;158); Started, But Stopped Breastfeeding (SBS, <italic>n</italic>&#x2009;&#x003D;&#x2009;278); and who Combination Fed (CF, <italic>n</italic>&#x2009;&#x003D;&#x2009;188). We used mothers&#x0027; qualitative responses to the question: &#x201C;<italic>What were the main reasons you chose to formula feed your baby?&#x201D;</italic> to address the following aims: (a) To investigate reasons given for not breastfeeding; and (b) To illuminate commonalities in reasoning across feeding groups.</p>
<p>The study received ethical approval from the University of Liverpool Institute of Psychology, Health and Society Research Ethics Committee (ref:- IPH/2047). All participants provided consent to participate on the first page of the on-line survey.</p>
<p>We utilised a qualitative content analysis (<xref ref-type="bibr" rid="B29">29</xref>) to allow for the content of this heterogenous textual data to be codified using a systematic process of categorisation, to produce thematic clusters derived from the text which can then be interpreted.</p>
<p>In the first organising phase: open coding, classification, and abstraction were undertaken, where two researchers were responsible for the creation of possible thematic clusters. These were labelled and categories were organised into these thematic clusters. This was followed by the coding phase, where the textual excerpts were read numerous times before being assigned to the appropriate thematic cluster, and coding were then categorised (i.e., all codes were assigned to thematic clusters). Finally, thematic clusters were assessed for thematic overlap and those clusters which were similar were made into broader clusters to minimise the number of overall thematic clusters. The presentation of results is always the final step in content analysis, which we have provided in a tabular format.</p>
<p>Coding and analysis were consultative whereby if different coding was identified, comparisons were made and researchers worked to compromise over nuance and semantic differences. Another researcher would arbitrate if agreement could not be reached.</p>
<p>The final sample of this qualitative analysis included 624 mothers. Frequencies were calculated to provide the number of occurrences of a particular code within the responses across all thematic clusters, and results were stratified by the three participant groups (NB; SBS; CF) to allow for comparison and observation of results across all participants. A proportion of our final sample (12.55&#x0025;) did not provide open text responses or gave illegible responses e.g.,: &#x201C;<italic>choose&#x201D;,</italic> which were excluded from analysis.</p>
</sec>
<sec id="s3" sec-type="results"><label>3.</label><title>Results</title>
<p>All themes identified during the analysis of 624 respondents are presented in <xref ref-type="table" rid="T1">Table&#x00A0;1</xref>. Infant feeding experiences and difficulties reported by respondents were sorted in to four thematic clusters: Feeding Problems; Mental Health; Feeding Attitudes; and Sharing the Load. Thematic clusters were split by infant feeding method: Never Breastfed (NB); Started but Stopped Breastfeeding (SBS); and Combination Feeding (CF).</p>
<table-wrap id="T1" position="float"><label>Table 1</label>
<caption><p>Clusters of themes identified from content analysis, with provided examples in the form of statements and percentages.</p></caption>
<table frame="hsides" rules="groups">
<colgroup>
<col align="left"/>
<col align="center"/>
<col align="left"/>
<col align="center"/>
</colgroup>
<thead>
<tr>
<th valign="top" align="left">Coding cluster</th>
<th valign="top" align="center">Participant <break/>group</th>
<th valign="top" align="center">Example Quotations</th>
<th valign="top" align="center">Frequency of <break/>occurrence</th>
</tr>
</thead>
<tbody>
<tr>
<td valign="top" rowspan="3">Feeding problems</td>
<td valign="top">NB</td>
<td valign="top">&#x201C;I tried to feed my first baby but had latching difficulties. I then turned to formula&#x2026;&#x201D; (Participant 1) <break/>&#x201C;Inverted nipples mean baby can&#x0027;t latch on. I expressed milk for my first baby but this time found that I wouldn&#x0027;t have enough time.&#x201D; (Participant 24)</td>
<td valign="top" align="center">32.97&#x0025;</td>
</tr>
<tr>
<td valign="top">SBS</td>
<td valign="top">&#x201C;I started off breastfeeding, but my baby never seemed happy. Changed to formula feeding at 6 weeks.&#x201D; (Participant 50)</td>
<td valign="top">69.81&#x0025;</td>
</tr>
<tr>
<td valign="top">CF</td>
<td valign="top">&#x201C;I have never got the hang of expressing so if she stays with family, she has formula.&#x201D; (Participant 37) <break/>&#x201C;Insufficient supply of breastmilk. Improper latch as time with lactation consultant was insufficient after birth&#x2026;&#x201D; (Participant 10)</td>
<td valign="top">67.59&#x0025;</td>
</tr>
<tr>
<td valign="top" rowspan="3">Mental health</td>
<td valign="top">NB</td>
<td valign="top">&#x201C;Postnatal depression after problems with breastfeeding the 1st child.&#x201D; (Participant 98)</td>
<td valign="top" align="center">4.86&#x0025;</td>
</tr>
<tr>
<td valign="top">SBS</td>
<td valign="top">&#x201C;My mental health and caring for my child became more important than him having breast milk.&#x201D; (Participant 53) &#x201C;I suffered really bad postnatal depression, so being able to just up and leave if I needed to get away for a few mins was a plus!&#x201D; (Participant 177)</td>
<td valign="top" align="center">5.84&#x0025;</td>
</tr>
<tr>
<td valign="top">CF</td>
<td valign="top">&#x201C;I didn&#x2019;t feel strong enough (mentally, emotionally or physically) to persevere with exclusively breastfeeding&#x201D; (Participant 54)</td>
<td valign="top">1.39&#x0025;</td>
</tr>
<tr>
<td valign="top" rowspan="3">Feeding attitudes</td>
<td valign="top">NB</td>
<td valign="top">&#x201C;Repulsed by the idea of lactating&#x201D; (Participant 17)</td>
<td valign="top" align="center">32.97&#x0025;</td>
</tr>
<tr>
<td valign="top">SBS</td>
<td valign="top">&#x201C;My daughter was mostly formula fed and has turned out amazing. She&#x0027;s very bright, rarely gets sick, and not overweight&#x2026; actually is much healthier than her breastfed friends&#x201D; (Participant 104)</td>
<td valign="top" align="center">4.87&#x0025;</td>
</tr>
<tr>
<td valign="top">CF</td>
<td valign="top">&#x0022;Bad experience from the first child when trying to breastfeed led me to start with both this time&#x201D; (Participant 3)</td>
<td valign="top">4.63&#x0025;</td>
</tr>
<tr>
<td valign="top" rowspan="3">Sharing the load</td>
<td valign="top">NB</td>
<td valign="top">&#x201C;I concluded that if wouldn&#x0027;t have the time to both focus on building a solid breastfeeding relationship with the new baby whilst giving my 2 year old all the care and attention she needed/deserved&#x2026;&#x201D; (Participant 43) <break/>&#x201C;I had to go back to work very quickly after giving birth. I felt there was no point in trying to get breastfeeding to work if someone else was just going to have to give my baby a bottle.&#x201D; (Participant 60)</td>
<td valign="top" align="center">16.22&#x0025;</td>
</tr>
<tr>
<td valign="top">SBS</td>
<td valign="top">&#x201C;I found it difficult to be relied on 100&#x0025; of the time by baby and felt tied to her and unable to go out&#x2026;&#x201D; (Participant 155)</td>
<td valign="top">8.77&#x0025;</td>
</tr>
<tr>
<td valign="top">CF</td>
<td valign="top">So my partner could share feed times and feel closer to his baby girl&#x2026;&#x201D; (Participant 45)</td>
<td valign="top">12.04&#x0025;</td>
</tr>
</tbody>
</table>
</table-wrap>
<sec id="s3a"><label>3.1.</label><title>Feeding problems</title>
<p>For CF mothers, 67.59&#x0025; reported feeding difficulties. Infant feeding difficulties centred around perceived insufficient milk supply, poor latching technique, and practical difficulties expressing breastmilk. For SBS mothers, 69.81&#x0025; also articulated feeding problems, though for these women difficulties were more infant-focused, describing infant as being dissatisfied with breastmilk which led to early breastfeeding cessation. Feeding difficulties were reported by 32.97&#x0025; of NB mothers, also.</p>
</sec>
<sec id="s3b"><label>3.2.</label><title>Mental health</title>
<p>Coverage for mental health difficulties among SBS mothers was minimal with only 5.84&#x0025; reporting data coded within this thematic cluster. For these women, postnatal depression ensued following experience of stubborn breastfeeding challenges. 4.86&#x0025; of NB mothers reported mental health difficulties. For these women, the convenience and flexibility which formula milk provided with regards to allowing the mother to engage in self-care activities and to care for her infant outweighed the benefits of breastfeeding. Mental health difficulties were reported by 1.39&#x0025; of CF mothers, also.</p>
</sec>
<sec id="s3c"><label>3.3.</label><title>Feeding attitudes</title>
<p>There was minimal coverage of feeding attitudes by CF mothers with just 4.63&#x0025; reporting, and likewise for SBS mothers who had 4.87&#x0025; reporting frequency. Reasons provided for poor feeding attitudes included negative experiences of breastfeeding attempts with older children and holding positive attitudes about the development of the mother&#x0027;s older, formula fed children, respectively. However, NB mothers reported more negative attitudes towards breastfeeding with 32.97&#x0025; recalling data covered by this thematic cluster. For these women attitudes were held more strongly about the idea of breastfeeding, conceptually.</p>
</sec>
<sec id="s3d"><label>3.4.</label><title>Sharing the load</title>
<p>CF and SBS mothers expressed sharing the load as reasons for their infant feeding method, with 12.04&#x0025; and 8.77&#x0025; reporting data, respectively. More NB mothers reported on this theme, at 16.22&#x0025;. NB mothers noted formula feeding allowed the mother to balance infant care responsibilities more easily with parenting responsibilities for older children and with employment-based responsibilities<bold>.</bold></p>
</sec>
</sec>
<sec id="s4" sec-type="discussion"><label>4.</label><title>Discussion</title>
<sec id="s4a"><label>4.1.</label><title>Summary of findings</title>
<p>A content analysis was conducted on open text, online survey responses collected from 624 from NB, SBS, and CF mothers. The content analysis identified four themes pertaining to reasons given for formula feeding method, which were: feeding problems, mental health, feeding attitudes, and sharing the load.</p>
<p>Feeding problems had comparatively large percentage coverage in reasons provided for formula feeding method. This was observed across CF and SBS groups, with mothers specifically commenting on difficulties establishing a successful breastfeeding latch. These findings parallel previous literature, which also reports practical breastfeeding difficulties, such as unsuccessful latching, to be a primary reason given for early breastfeeding cessation (<xref ref-type="bibr" rid="B17">17</xref>, <xref ref-type="bibr" rid="B30">30</xref>&#x2013;<xref ref-type="bibr" rid="B33">33</xref>). Previous literature has shown that professional prenatal breastfeeding education can increase latch skills, reduce nipple damage during breastfeeds (<xref ref-type="bibr" rid="B34">34</xref>), and extend breastfeeding duration (though methodological heterogeneity and poor research quality contribute towards mixed findings, and limits the ability to form firm conclusions (<xref ref-type="bibr" rid="B35">35</xref>). This suggests that specialised maternal support may serve to acknowledge and address breastfeeding issues, reinforcing calls for action reported in pre-existing infant feeding literature (<xref ref-type="bibr" rid="B36">36</xref>).</p>
<p>Unsurprisingly, those who NB did not disclose feeding problems. Formula feeding is an attractive infant feeding option for mothers with busy lifestyles (<xref ref-type="bibr" rid="B37">37</xref>). However, current findings demonstrate that a proclivity to breastfeed may be sourced in insufficient knowledge, supporting the notion that breastfeeding is a learned skill (<xref ref-type="bibr" rid="B38">38</xref>). Feeding problems are inherently linked with poorer understanding and refinement of breastfeeding skills (<xref ref-type="bibr" rid="B39">39</xref>, <xref ref-type="bibr" rid="B40">40</xref>). Comprehensive and tailored education and support throughout pregnancy and the postpartum might deem breastfeeding a more viable option for new mothers.</p>
<p>Mental health was an underlying reason for formula feeding among all infant feeding groups. Specifically, formula feeding alleviated depressive symptoms for mothers in the current and in previous studies (<xref ref-type="bibr" rid="B41">41</xref>). This finding is concurrent with previous trends identifying a relationship between postnatal depression and poor breastfeeding exclusivity and duration (<xref ref-type="bibr" rid="B20">20</xref>, <xref ref-type="bibr" rid="B42">42</xref>). Depressive symptoms disrupt the production of hormones involved in breastfeeding e.g., milk ejection reflex (<xref ref-type="bibr" rid="B43">43</xref>&#x2013;<xref ref-type="bibr" rid="B45">45</xref>). Conversely, breastfeeding significantly increases levels of oxytocin and subsequent emotional recognition (<xref ref-type="bibr" rid="B46">46</xref>), which is important for emotional processing of stress, anxiety, and for sensitivity to infant affect (<xref ref-type="bibr" rid="B47">47</xref>). Improving accessibility to postnatal mental health support could act as a circuit break in the bidirectional relationship between maternal mental ill-health and poor breastfeeding outcomes (<xref ref-type="bibr" rid="B48">48</xref>&#x2013;<xref ref-type="bibr" rid="B50">50</xref>), and may serve to improve both maternal emotional wellbeing and breastfeeding outcomes. Providing mental health providers with infant feeding education results in the provision of better tailored psychological support (<xref ref-type="bibr" rid="B49">49</xref>), which is a key recommendation of this paper.</p>
<p>Feeding attitudes were also proportionately large predictors of formula feeding status among all three groups. Positive breastfeeding attitudes being held by relatives and partners of the mother facilitate breastfeeding continuation (<xref ref-type="bibr" rid="B51">51</xref>), whereas negatively held attitudes can pose as notable barriers to successful breastfeeding practice (<xref ref-type="bibr" rid="B52">52</xref>). Infant feeding attitude held during pregnancy has shown stability over time, predicting breastfeeding initiation, duration, and exclusivity (<xref ref-type="bibr" rid="B53">53</xref>). In the current study, negative breastfeeding experiences with previous children averted mothers from attempting breastfeeding with their youngest infant, consistent with previous literature (<xref ref-type="bibr" rid="B54">54</xref>).</p>
<p>Feeding attitudes were an especially notable predictor for NB mothers. Pro-formula feeding attitudes predict exclusivity more so than knowledge of breastfeeding benefits (<xref ref-type="bibr" rid="B55">55</xref>), and evidence suggests that formula feeding women commonly hold misconceptions about breastfeeding (<xref ref-type="bibr" rid="B56">56</xref>). Among formula feeding women, previous breastfeeding experiences significantly predicted breastfeeding initiation and duration in subsequent births (<xref ref-type="bibr" rid="B57">57</xref>) and more positive formula feeding attitudes predicted formula feeding intention during pregnancy (<xref ref-type="bibr" rid="B56">56</xref>). Feeding attitudes are malleable (<xref ref-type="bibr" rid="B53">53</xref>), and intervention-based studies have shown utility in improving breastfeeding attitudes and postpartum outcomes (<xref ref-type="bibr" rid="B58">58</xref>).</p>
<p>On the topic of intervention research&#x2014;morally charged promotional breastfeeding discourse can unintentionally cultivate feelings of guilt and shame for those who cannot, or do not breastfeed (<xref ref-type="bibr" rid="B59">59</xref>, <xref ref-type="bibr" rid="B60">60</xref>). It is therefore important for intervention efforts to remain mindful of potential ramifications of &#x201C;<italic>breast is best</italic>&#x201D; discourse, and to adopt an incremental goal setting approach to behaviour change (<xref ref-type="bibr" rid="B61">61</xref>). Current findings also support the notion that formula feeding attitudes and breastfeeding attitudes are not antagonistic, but rather independent (<xref ref-type="bibr" rid="B62">62</xref>). Positive formula feeding attitudes are predictive of breastfeeding cessation (<xref ref-type="bibr" rid="B63">63</xref>). Targeting positively held attitudes towards formula milk, over promoting positive attitudes towards breastmilk, is a potential avenue for intervention (<xref ref-type="bibr" rid="B10">10</xref>).</p>
<p>The final major theme, sharing the load, was cited by mothers across all feeding methods, but was especially pronounced among NB mothers. Breastfeeding is a resource-taxing infant feeding method which places sole caregiving responsibility on the mother (<xref ref-type="bibr" rid="B64">64</xref>). Breastfeeding, therefore, can be especially difficult for mothers balancing conflicting social identities e.g., balancing childcare and work responsibilities (<xref ref-type="bibr" rid="B2">2</xref>, <xref ref-type="bibr" rid="B65">65</xref>). Practical support from one&#x0027;s maternal grandmother (<xref ref-type="bibr" rid="B66">66</xref>), romantic partner (<xref ref-type="bibr" rid="B67">67</xref>), and from one&#x0027;s employer (<xref ref-type="bibr" rid="B68">68</xref>, <xref ref-type="bibr" rid="B69">69</xref>) can ease the perceived demands of breastfeeding. Consequently, sharing the load may reflect perceived insufficient support from one&#x0027;s social support network and/or insufficient advocation of one&#x0027;s needs early postpartum. In the current study, sharing the load encompassed difficulties in finding private space(s) to breastfeed and struggling to manage infant feeding demands and work responsibilities (<xref ref-type="bibr" rid="B70">70</xref>). Although workplace protection exists for breastfeeding women (<xref ref-type="bibr" rid="B71">71</xref>) which positively impacts breastfeeding outcomes for working mothers (<xref ref-type="bibr" rid="B72">72</xref>), employer adherence to these guidelines is mixed (<xref ref-type="bibr" rid="B2">2</xref>, <xref ref-type="bibr" rid="B73">73</xref>). Greater adherence to the WHO code on Marketing of Breastmilk Substitutes (<xref ref-type="bibr" rid="B10">10</xref>), which, among other legislative forms of protection, mandates breastfeeding employers are reasonably supported in returning to work while nursing e.g., flexible working hours, implementation of expression rooms, might serve to improve breastfeeding outcomes for working mothers.</p>
</sec>
<sec id="s4b"><label>4.2.</label><title>Strengths limitations, and future research</title>
<p>The methodological framework adopted in the current study allowed for formula feeding participants to share candid responses regarding the often &#x2018;taboo&#x2019; subject of breastfeeding cessation (<xref ref-type="bibr" rid="B59">59</xref>, <xref ref-type="bibr" rid="B60">60</xref>). It was important that this element of social desirability was controlled, in a demographic where feeling inadequate and dejected socially is commonplace (<xref ref-type="bibr" rid="B74">74</xref>). A sampling bias exists in perinatal literature, whereby the majority of participants tend to be exclusive or partial breastfeeders (<xref ref-type="bibr" rid="B59">59</xref>). Online data collection enabled a large sample of formula feeding women to be recruited, comparable to previously published infant feeding quantitative works (<xref ref-type="bibr" rid="B75">75</xref>). However, the open text response format in the survey lacked control over quality of respondent answers, with some participants providing vagaries. In the current study, women self-identified their formula feeding status. Reliance on self-identification in some instances led to discrepancies with researcher understanding of infant feeding categories, which may have led to misclassification e.g., a proportion of our sample self-identified as NB, while in-text they reported having given one breastfeed postpartum. Self-identification is, however, paramount in one&#x0027;s interpretation of events (<xref ref-type="bibr" rid="B76">76</xref>). Gaining the insights and perceptions of these women was essential for addressing study aims, warranting the self-reported data collection method. Furthermore, due to the self-selecting nature of the research, it could be possible that participants with negative experiences presented to the research, whereas those with neutral or positive experiences of breastfeeding may have chosen not to participate. Within the current methodological design, reasons for breastfeeding cessation were recorded retrospectively, meaning that may have increased chances of response bias.</p>
</sec>
<sec id="s4c"><label>4.3.</label><title>Conclusions</title>
<p>The current study used content analysis on open text, online survey responses collected from 624 NB, SBS, and CF mothers to address the following aims: (a) To investigate reasons given for not breastfeeding, and (b) To illuminate commonalities in reasoning across feeding groups. Feeding problems explained a large percentage coverage in reasons for formula feeding. The current study recommends comprehensive prenatal breastfeeding educational programmes to address feeding difficulties commonly experienced during the early postpartum and to encourage those with formula feeding intent to consider breastfeeding as a viable infant feeding option. Improving accessibility to and quality of perinatal mental health support services may serve as a circuit break for the bidirectional relationship between maternal mental ill health and poor breastfeeding outcomes. Interventions are proposed, which adopt an incremental goal setting approach to breastfeeding, and are recommended to alter breastfeeding attitudes more favourably for formula feeding mothers. Finally, tighter legislation on workplace protection of lactating mothers and active encouragement of the maternal family unit&#x0027;s support and advocation of breastfeeding practice are recommended to support women who wish to breastfeed.</p>
</sec>
</sec>
</body>
<back>
<sec id="s5" sec-type="data-availability"><title>Data availability statement</title>
<p>The raw data supporting the conclusions of this article will be made available by the authors, without undue reservation.</p>
</sec>
<sec id="s6"><title>Ethics statement</title>
<p>The study received ethical approval from the University of Liverpool Institute of Psychology, Health and Society Research Ethics Committee (ref:- IPH/2047). The participants provided their informed consent to participate in this study.</p>
</sec>
<sec id="s7"><title>Author contributions</title>
<p>Conceptualisation: VF; Methodology: SAS; Validation: PD; Formal Analysis: DR, LJ; Investigation: VF, SAS, PD; Resources: VF; Data Curation: DR; Writing&#x2014;Original Draft: DR, LJ, CZ; Writing&#x2014;Review &#x0026; Editing: SAS, VF, JAH, PD; Visualization: DR, LJ; Supervision: VF, SAS; Project Administration: VF, SAS. All authors contributed to the article and approved the submitted version.</p>
</sec>
<sec id="s8" sec-type="COI-statement"><title>Conflict of interest</title>
<p>The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.</p>
</sec>
<sec id="s9" sec-type="disclaimer"><title>Publisher&#x0027;s note</title>
<p>All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.</p>
</sec>
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