AUTHOR=Bilucaglia Marco , Mainardi Luca , Ramsøy Thomas Zoëga , Zak Paul J. , Zito Margherita , Russo Vincenzo TITLE=Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience JOURNAL=Frontiers in Human Neuroscience VOLUME=Volume 19 - 2025 YEAR=2025 URL=https://www.frontiersin.org/journals/human-neuroscience/articles/10.3389/fnhum.2025.1638225 DOI=10.3389/fnhum.2025.1638225 ISSN=1662-5161