Abstract
Medical situations are hot spots in the life of a patient with potentially long lasting effects arising from the use of either negative expressions or encouraging statements, or the lack of empathy or a positive physician-patient relationship. Health care personnel should be aware of and evaluate what patients are exposed to, hear and see. Knowing more about the effects of nocebos and negative suggestions, combined with increased attention to these matters, provides the basis for better recognition of detrimental influences in their own clinical environment and to be able to avoid, stop or neutralize them. After anamnesis patients should not be left with a focus on a negative past, but shifted to positive experiences prior to their illness, or to positive expectations in the future following surgery and rehabilitation. For example, after examining an injured leg the doctor should not turn to the computer for documentation unless he has shifted the patient’s focus on the other, unimpaired leg. “Is that painful too? No? Good! Can you feel that? Yes? Perfect! Can you bend that knee, move these toes? Great! That’s good.” This example draws attention to the fact that negative effects (discussed in the following) substantially are dependent on the focus of the patient and thus can be affected by focus shift and distraction. Patients, their symptoms and their healing are negatively affected by the omission of placebo effects, by nocebo effects and by negative suggestions.
Omission of Placebo Effects
Health personnel have an impact on patients and therapeutic effects even when they do not talk, or because they do not talk.
Lack of Communication
The analgesic effect of metamizol was significantly lower when the intravenous application was not announced () (Figure 1). The same holds for other analgesics including morphine (Price et al., 2008), where we think we know exactly how it works. In the “hidden” therapy only the drug itself exerts its purely pharmacological action, while in the “open” therapy the expectation of the patient adds the placebo effect, and thereby the therapeutic effect is significantly increased. While according to the classical paradigm a placebo effect is evaluated by applying an inert drug or a sham intervention, in the open/hidden paradigm therapy is not withheld from the patient and the placebo effect arises out of the difference between the effect of usual therapy (open = drug and expectation effect) and the treatment without announcement (hidden = solely drug effect) (). Strong placebo effects are also reported for other drugs () as well as for surgical procedures (). Especially with pain relieving interventions like spinal discectomy, knee or shoulder arthroscopies, and percutaneous procedures like stent implantation sham surgery reaches over 70% of the verum effect (). This means that the placebo effect significantly contributes to most therapeutic interventions (). Therefore, announcement and communication of the treatment must be an important integral part of any treatment. In order to utilize the placebo effect, any application of a drug, even to a sedated or comatose intensive care patient (see later), should be accompanied by communication. The same holds for any other intervention like application of a bandage, positioning of a patient, or physical therapy. In the terminology of following recent expert consensus () all health changes that result after administration of an inactive treatment are named placebo and nocebo response, while “placebo and nocebo effect” refers to the changes attributable to placebo and nocebo mechanisms, including the neurobiological and psychological mechanisms of expectancies. Major implications for clinical practice are seen in the use especially of such effects without any “placebo,” i.e., an inert drug or a sham intervention, which also can be termed “placebo-like effects” (). Realizing the important contribution of these placebo effects to therapy, we should start improving our communication to elicit and enhance the necessary respective positive expectations in the patients (). The other way around: Any doctor, nurse, paramedic or physical therapist who does not accompany his or her intervention with positive expressions that create positive expectations, will have a diminished impact by withholding placebo effects and potentiation of therapeutic efficacy. In most studies of placebo effects the exact wording is not reported, but wide variation in the effects hint at the impact of the specific terms used and we are only beginning to learn how to improve our therapeutic efficacy that way.
FIGURE 1
In this context, announcements with the inappropriate wording can decrease or abolish the therapeutic effect, or even result in the opposite of the desired effect. Dentists that announced nitrous oxide as a drug that enhances sensitivity abolished the analgesic effect (
Lack of Meaning
The most important factor for increasing the effectiveness of the potentiation of therapy through our words is the addition of meaning to the transmitted information. “Let me give you a blanket. I put on a strap” said during preparation of a patient for surgery meets the need for announcement of any intervention but is restricted to information. By phrasing it as “Let me give you a blanket for your comfort. I put on a strap for your safety” meaning is added, and the induced positive expectation can exert placebo effects of feeling comfortable and safe. Moerman, who proposed to replace the term “placebo effect” with the term “meaning response,” stated that people are not responding to placebos but to meanings (
Moreover, meaning and positive expectations can be induced aside from specific occasions. In an “essential communication” the general basic needs of the patient can be addressed, whether for transportation to the hospital or the radiology department, during gastroscopy or during surgery under regional anesthesia. The topics that should be covered and the words a patient needs to hear can be derived from the human basic psychological needs (
Table 1
| Basic Psychological Needs | Traumatic | Topics of |
|---|---|---|
| (according to K. Grawe) | “essential communication” | |
| Relationship and | Abandonment | Company |
| Belonging | Inability to express oneself | Contact |
| Pleasure Gain and | Pain, Suffering | Comfort |
| Prevention of Displeasure | ||
| Orientation and | Chaos | Information |
| Control | Dependence | Control |
| Helplessness | Instructions | |
| Self-Esteem and | Degradation | Respect |
| Self-Protection | Fear, Threat | Safety |
| Injury | Care, Healing |
Derivation of the topics for a positive “essential communication” with wide applicability.
Accordingly, an introduction could be: “Hallo, I am Dr. X, and we are a whole team responsible for your comfort and your safety. We will stay with you and take care of you until you have successfully come through this.” Each therapist has to find his own words to address these topics and be authentic. All topics should be covered, because the actual and most essential need of the individual patient is sometimes difficult to assess. Each topic should not be addressed only once, but over and over again. This is a concept of exchanging nocebo effects by placebo effects, as feelings of abandonment or fear, for example, can be seen as negative expectations which, by assuring company and safety, are turned into positive ones. Applying this concept during the transport of emergency patients to the hospital, a better outcome was reported in the “Kansas Experiment” (
Nocebo Effects
Negative conditioning and negative expectations are common in medicine (
No Placebo Without Nocebo
When asked which of three strong analgesics (opioids) with known effects and side effects they would choose, most doctors would favor those shown in the middle column in Figure 2, because of their analgesic effectivity and moderate side effects. Actually, it represents a placebo. Doctors should realize that they cannot pick just the positive effect, i.e., the augmentation of their therapy by positive expectations, nocebo effects always go along with it. Looking at oxycodone in Figure 2 not all of the gastrointestinal and neurological side effects like constipation and dizziness stem from the drug, but to a great degree from the accompanying nocebo effect (
FIGURE 2

Effects and side effects of three “strong analgesics” [adapted from
Clinical Examples
A wide spectrum of clinical examples and experiences add to the evidence for a rather negative medical environment patients commonly are exposed to. “You are a risk patient”: will predispose this patient for years. “I wouldn‘t be surprised, if this will stay a burden for you.”, “For elderly patients with such a nystagmus it usually is no big problem. But at your age?! You never will get accustomed to that!”, “You won‘t be able to …,” “You‘ll feel like run over by a truck.”, “You‘ll hurt like hell!”, “You are a walking time bomb.”, “Let me know when you start hurting.”, “You can have a heart attack or worse any minute.”, “You must take care that you don’t end up in a wheel-chair someday.”, “With these few contractions for some women it takes more than a week. You never know when will it come (childbirth).”, “When old people develop such a tinnitus it‘s not so bad, but at your age? You’ll never get used to it.”, “If you think this pain was unbearable just wait till you wake up after the operation – it will be 100 times worse!” or “It’s all over now!” are bad prophecies (
In addition to comments from health care providers, expectations can also be influenced by fellow patients (observational learning) (Vögtle et al., 2016), media (
Neutralizing Negative Expectations
Negative experiences in the past are often extrapolated by the patient to the present (““I am …,” with me the case is …”) and into the future (“This will happen again”), leading to negative expectations with nocebo effects and a high chance that it really will happen again (
“Last time after surgery I felt so nauseous and had to vomit” means that the patient expects the same to happen this time again. The answer could be “Wouldn‘t it be great, if this time it is different. And there are good reasons …” or “Oh yes, I met quite some patients telling me that and then had surgery and anesthesia without.” And similarly in an emergency: “Will I die?!” or “Will I be able to move my legs again?!” reflects the expectation focus of a patient on the worst. “The trauma lies behind. Only the next hours and careful examinations and diagnostic procedures will allow us to see which of the various possibilities will remain and to answer your understandable question. But in any case, be sure that we all are here for you and give our best for your best outcome.” The solution for negative expectation is not to negate the problem, or lie, or whitewash, but to take the patient serious and open up the perception of other possibilities (Zech et al., 2014). Since any option has a certain probability, describing multiple possibilities decreases the probability of any given one, and thereby reduces also that of the expected negative one (
Avoiding Generation of New Negative Expectations
A rich origin of negative suggestions inducing negative expectations and nocebo effects results from risk information provided in order to receive informed consent (Zech et al., 2015a,b). Any symptom can be induced or worsened by inappropriate communication about it. After warning for gastrointestinal symptoms from aspirin the incidence of this side effect was six times higher than without the warning (
However, elimination of risk information to achieve informed consent is not an option. A solution is the combination of the negative signals of risk information with positive aspects, such as the benefits of the therapy, the prophylaxis that is undertaken to prevent potential side effects, the monitoring for fast detection of a developing side effect, the resulting improved chances for successful treatment and reversal of the symptom, and suggestions for the patient’s own contribution to a positive outcome (Seemann et al., 2015a,b). “We will carefully disinfect the skin where we do the surgery to prevent wound infection” could be the risk information about wound infection. “The ECG-monitoring would immediately tell us should your diseased heart develop some arrhythmia, so we can start immediately with appropriate treatment.” is risk information about arrhythmia with the addition of the option of fast intervention. “If you repeat the breathing exercises I showed you often enough, you can contribute to the prevention of pneumonia” gives patients motivation and self-control. In a recent study we found objective proof of this concept (Zech et al., 2019). We measured effects of communication in the medical context on maximal arm muscle strength by dynamometry and observed significant weakening after risk information with regard to a pain catheter including infection, allergy, vessel and nerve injuries. The reduction in muscle strength was absent when the risk information was given together with the benefits of the treatment, like less need for taking pills, more comfort, and the possibility of a shorter hospital stay. Moreover, this fulfills the demand of informed consent for enabling the patient to weigh benefits against risks to reach a balanced rational decision. Hence, providing the information about treatment and its benefits separate from risk information, the latter given in form of a list, is often a serious mistake. Another nuisance is unnecessary risk information for repeated interventions (radiological procedures with contrast injection), interdisciplinary overlap (e.g., transfusion risks explicated by surgeon and anesthetist), or repeating the information to the already informed patient (Zech et al., 2015a). Nocebo effects are based on learning, and learning is deepened with repetition (
Moreover, it is important to avoid or correct false expectations. The risk of developing myocardial infarction might be of heightened concern in a patient who has recently experienced the death of an acquaintance who died from a heart attack after unsuccessful attempts of resuscitation. This patient should be told that the situation is completely different when occurring in the hospital environment. As soon as any changes are observed on the ECG monitor, ECG and laboratory values are checked, and if the suspicion of an eminent MI is confirmed, immediate treatment is initiated, such as radiological stent implantation, balloon dilatation or lysis, or bypass surgery. Importantly, outcome of myocardial infarction is completely different, when occurring outside versus inside a hospital (
Further examples are medical lingo, where the understanding of doctors and patients may differ significantly. “Shot!” when taking an X-ray picture. “Reduce the dead space!” is the request for a young assistant to remove part of the breathing tube when the patient has started to breath by himself again using a term from physiology. To a patient the word “dead” in this expression has a disturbing meaning “Label this with “Emergency. Life threat.”” may shock a patient with a minor injury not knowing that the doctor just wants to speed up the processing of the blood sample in the lab.
Negative Suggestions
There is a tendency in the literature recently to classify all negative aspects of communication as nocebo effects. For a better understanding of the impact of such doctor-patient communication it is helpful to add and distinguish additional models for further explanation. They are not in competition but complementary. Beside expectation and conditioning dependent on learning, behavioral research for instance suggests innate reactions to stimuli.
The Trance/Suggestion Model
“The importance to recognize that patients before surgery behave as though hypnotized,” an article in 1962 by gynecologist and hypnotherapist David Cheek draws focus to the “different” reactions of patients to everyday situations (
The other characteristic of the trance state that is of tremendous clinical importance is focused attention. After extubation an anesthesiologist turned from the patient to the nurse telling her “Don’t throw this tube away! Give it to sterilization.” The young female patient opened her eyes and shouted: “No sterilization! No sterilization!” (
In addition, the negative effects of sentences like “Don’t worry” or “You don’t have to be afraid” are better explained by elicited strong images that cannot be not erased by negation than by expectation. Actually, positive expectations and placebo instead of nocebo effects were to be expected from these phrases. Different principles are active in placebo/nocebo and hypnosis/trance. The nature of analgesia produced by hypnosis and placebo suggestions is inherently different (
Examples of Negative Suggestions
Some suggestions evoke expectations and placebo/nocebo effects, while others have direct effects by addressing inner images. Examples are nonverbal suggestions like the sequence of lamps and air-conditioners a patient sees when transported in the hospital in strict supine position. An upright position avoids this weakening effect (Zech et al., 2019). Similarly, the standard over-head position of the doctor during induction of anesthesia (Figure 3A) is frightening with somatic reactions (
FIGURE 3

Patient’s view of anesthesia induction. (A) Overhead with mask and with air conditioning at the ceiling. (B) Face-to-face with poster at the ceiling.
In the recovery room a patient may lie stock-still in his bed after the instruction “You can call us again when you feel sick or like vomiting” which he understood literally –not unlikely for the trance state – as not being allowed to ask for anything until he feels sick. The words “We’ll put you to sleep” of the anesthetist might remind a patient when his dog was euthanized. “I will be back to see you tomorrow, if you are still here” can sound quite disturbing, when not reflected that he will be moved to another ward. An unrelated thoughtless conversation about a football team that probably “will not make it” can lead to the fearful question of a patient: “Doctor, do you think I will make it?”
Further Negative Effects Beside Nocebo
Negative effects in patients can be also induced by misunderstandings, uncertainties, lies, enforcement of passivity and unmatched levels of communication that hardly can be explained by expectation and nocebo (
“Try to calm down,” “Just relax!,” “Pick a nice dream!” are insufficient instructions, and are perceived negatively by demonstrating to the patient his inability to comply with the task. Instead, the desired tasks can be achieved by positive suggestions. “Just breathe normally” (Schenk, 2008) sets a wrong focus. “Just stay away from saturated fats” is an oversimplification that reduces weight control to fat uptake and ignores the impact of sugar or sports.
One of the worst negative suggestions in clinical practice is a request for passivity often required from a patient. “Be patient! All you have to do is keep still. Let us just do our job. You can put your mind at rest, we have done this a thousand times.” The difference when a patient is actively participating in the therapy is evident and very impressive in the case of awake craniotomies without sedation (
Using Positive Suggestions
The suggestion of an image of flowing water can promote peristaltic. Conjuring the image of holding the injured hand into fresh fallen snow or ice-cold water stops the bleeding because of vasoconstriction. This can hardly be explained by expectation or as a placebo effect, since generally the patient does not know of this connection or the fact that body functions are structured along inner images. Often positive communication is confused with withholding negative information, lies, or whitewash. Rather, it should consist in pointing out the positive aspects that exist. When informing a patient about the possibility of postoperative pain and the request to inform the nurse about it the distressing word “pain” can be exchanged by the word “pressure,” and a positive suggestion about “healing” can be communicated by the statement: “When you feel a pressure under the bandage then tell us, because it shows that the healing has already begun.” The latter is not a lie but the truth. Actually, what the patient feels is the action of leukocytes and their cytokines causing vasodilatation, edema and pain. Those are the symptoms of the healing process, a fact that should be communicated to the patient. Thus, the distressing word “pain” can be exchanged by more neutral suggestions, or can be set into a positive context, like healing, or protection from too early postoperative mobilization, a process described as “reframing.” The meanings of “pain” range from protection as its natural function to suffering. Sometimes it is helpful to point out to the patient his “interpretive sovereignty,” thus giving back control.
In an interesting study Choi et al. have compared the use of a pain scale and a comfort scale in women after cesarean section (
Similarly, “bleeding” is a negative signal to the patient, although it also has the aspect of cleaning the wound and recruiting coagulation factors and platelets in order for a scab to develop and healing to take place. Such explanations to the patient can reframe the negative suggestions elicited by the words “pain” and “blood” away from the nowadays common ideas of patients that something must have gone wrong or a failure must have occurred and somebody has to be sued (
Therapeutic Relationship
A further lesson can be learned from hypnotherapy: The potency of suggestions is dependent on the context, namely the sum of the individual history and predispositions of the patient and the context of the relationship (
Any understanding of the practice of medicine, where the doctor neutrally explores and observes the symptoms of a patient, objectively provides a diagnosis, and after informed consent starts a therapy with purely inherent effects and side effects to finally watch the outcome as an uninvolved external observer should be abandoned. The way he asks about symptoms will have an impact, and the way he communicates a diagnosis will shape the course of the disease for years. The choice of words and the clinical setting when providing information on therapeutic benefits and expected side effects will impact the patient’s emotional and physical response. Through his communication the therapist directly affects the patient, his symptoms, disease progression and ultimately its outcome. A concept for a positive, “therapeutic” communication is given in Table 2. Examples of clinical applications are listed in Table 3.
Table 2
| (1) Knowledge, recognition and avoidance or neutralization of nocebo effects and negative suggestions |
| (2) Positive communication: positive expressions instead of negations no lies, whitewash, or non-disclosure to address existing positive aspects to address the psychological basic needs (basic communication) anouncement and addition of meaning to any intervention suggestion of positive expectations positive suggestions and interventions (e.g., dissociation, reframing) |
| (3) Utilization of the focused attention and suggestibility of the stress-induced natural trance state |
| (4) Development of a trusting, encouraging therapeutic relationship |
A concept for therapeutic communication.
Table 3
| Emergency medicine | |
| Treatment of children | Zech et al., 2015b |
| Risk information for informed consent | Seemann et al., 2015b; Zech et al., 2015a; |
| Preparation for surgery | |
| Care during local or regional anesthesia | |
| During general anesthesia | Rosendahl et al., 2016 |
| Pain therapy, Psychooncology |
Clinical applications of therapeutic communication.
Statements
Author contributions
EH conceived and wrote the manuscript. NZ participated in literature search and discussion. Both authors revised the manuscript and approved the final manuscript for submission.
Acknowledgments
We thank Dr. U. R. Muller, Illinois for English proofreading of the manuscript.
Conflict of interest
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
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Summary
Keywords
physician-patient communication, informed consent, nocebo effects, therapeutic communication, nonverbal suggestions, natural trance, negations
Citation
Hansen E and Zech N (2019) Nocebo Effects and Negative Suggestions in Daily Clinical Practice – Forms, Impact and Approaches to Avoid Them. Front. Pharmacol. 10:77. doi: 10.3389/fphar.2019.00077
Received
20 November 2018
Accepted
21 January 2019
Published
13 February 2019
Volume
10 - 2019
Edited by
Martina Amanzio, University of Turin, Italy
Reviewed by
Ioanna Spanou, National and Kapodistrian University of Athens, Greece; Gaetano Zaccara, Agenzia Regionale di Sanità della Toscana, Italy; Theodoros Mavridis, National and Kapodistrian University of Athens, Greece
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© 2019 Hansen and Zech.
This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
*Correspondence: Ernil Hansen, ernil.hansen@ukr.de
This article was submitted to Pharmaceutical Medicine and Outcomes Research, a section of the journal Frontiers in Pharmacology
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