AUTHOR=Ishii Akira , Kawahata Yasuko 

TITLE=Sociophysics Analysis of the Dynamics of Peoples' Interests in Society

JOURNAL=Frontiers in Physics

VOLUME=Volume 6 - 2018

YEAR=2018

URL=https://www.frontiersin.org/journals/physics/articles/10.3389/fphy.2018.00089

DOI=10.3389/fphy.2018.00089

ISSN=2296-424X

ABSTRACT=As a method of analyzing and predicting social phenomena using social media as data, we present analyses based on the mathematical model of the hit phenomenon, which is one of the theories of sociophysics. The transition of the number of social media posts for movies, music concerts, and a YouTube movie are explained, using the mathematical model of the hit phenomenon. For entertainment topics, the direct communication strength, D, indicates the satisfaction of the current fans or supporters, whereas the indirect communication strength, P, indicates the power to acquire a new support layer. Thus, this is effective not only for the analysis of entertainment and marketing strategy but also for burst analysis on the social media.