AUTHOR=Zhou Yunye , Draghici Anca , Abbas Jaffar , Mubeen Riaqa , Boatca Maria Elena , Salam Mohammad Asif 

TITLE=Social Media Efficacy in Crisis Management: Effectiveness of Non-pharmaceutical Interventions to Manage COVID-19 Challenges

JOURNAL=Frontiers in Psychiatry

VOLUME=Volume 12 - 2021

YEAR=2022

URL=https://www.frontiersin.org/journals/psychiatry/articles/10.3389/fpsyt.2021.626134

DOI=10.3389/fpsyt.2021.626134

ISSN=1664-0640

ABSTRACT=The new identified virus COVID-19 has become one of the most contagious diseases in human history. The ongoing coronavirus has developed massive severe threats to global mental health issues, which resulted in crisis management challenges and international concerns related to health issues. As of September 9, 2021, there were over 223.475 patients of the COVI-19 with death toll 4.611 million and recovered patients over 200.0111 million worldwide, which has made the COVID-19 outbreak one of the deadliest and lethal pandemics in human history. The aggressive public health implementations retorts endorsed various precautionary safety and preventive strategies to suppress and minimize the COVID-19 disease transmission. The second, third and fourth waves of the pandemic COVID-19 continue and posed global challenges and crisis management, as its evolution and implications are still unfolding. This study posits that examining the strategic ripostes and pandemic’s experiences sheds light on combatting COVID-19’s global emergency. This study recommends two model strategies that reduce the adverse effects of the pandemic coronavirus on the general population’s immune system. This present paper recommends NPI interventions (non-pharmaceutical intervention) to combine various measures, such as suppression strategy (Lockdown and restrictions) and mitigation model to decrease burden on health systems. The current COVID-19 health crisis has influenced all vital economic sectors and developed crisis management problems. The global supply of vaccines is still not sufficient to manage this global health emergency. In this crisis, NPIs are helpful to manage the spillover impacts of the pandemic. It articulates the prominence of resilience, economic, and strategic agility to resume economic activities and resolve healthcare issues. The study primarily focuses on the role of social media to tackle challenges and crises posed by the COVID-19 on economies, business activities, healthcare burdens, and government support for societies to resume businesses, and implications for global economic and healthcare provision disruptions. This study suggests that intervention strategies control the rapid spread of the COVID-19 with hands-on crisis management measures, and the healthcare system will resume normal conditions quickly. Global economies will revitalize scientific contributions and collaborations, including social science and business industries, through government support.