AUTHOR=Kusev Petko , Purser Harry , Heilman Renata , Cooke Alex J. , Van Schaik Paul , Baranova Victoria , Martin Rose , Ayton Peter 

TITLE=Understanding Risky Behavior: The Influence of Cognitive, Emotional and Hormonal Factors on Decision-Making under Risk

JOURNAL=Frontiers in Psychology

VOLUME=Volume 8 - 2017

YEAR=2017

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2017.00102

DOI=10.3389/fpsyg.2017.00102

ISSN=1664-1078

ABSTRACT=Financial risky decisions and evaluations pervade many human everyday activities. Scientific research in such decision-making typically explores the influence of socio-economic and cognitive factors on financial behaviour. However, very little research has explored the holistic influence of contextual, emotional, and hormonal factors on preferences for risk in insurance and investment behaviours. Accordingly, the goal of this review article is to address the complexity of individual risky behaviour and its underlying psychological factors, as well as to critically examine current regulations on financial behaviour.

Keywords: decision-making, risky behaviour, risky context, risky content, cognitive factors, emotional and hormonal factors