AUTHOR=Wei Jiangru , Chen Yuting , Zhang Yamin , Zhang Jing 

TITLE=How Does Entrepreneurial Self-Efficacy Influence Innovation Behavior? Exploring the Mechanism of Job Satisfaction and Zhongyong Thinking

JOURNAL=Frontiers in Psychology

VOLUME=Volume 11 - 2020

YEAR=2020

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2020.00708

DOI=10.3389/fpsyg.2020.00708

ISSN=1664-1078

ABSTRACT=Innovation behavior for entrepreneurship is known as a driving force to obtain competitive advantages. As a key quality for entrepreneurial success, the mechanism of entrepreneurial self-efficacy acting on innovation behavior remains further verification, which has led to the primary objective of this paper via applying the Goal Self-concordance Theory, as well as to further build a theoretical model. 249 samples of Chinese entrepreneurs have been empirically analyzed in this study, contributing to the following findings. Firstly, entrepreneurial self-efficacy has significantly positive effects on entrepreneurial innovation behavior. Secondly, job satisfaction plays a mediating role between entrepreneurial self-efficacy and innovation behavior. Thirdly, Zhongyong thinking moderates the relationship between entrepreneurial self-efficacy and job satisfaction. The research results might deliver great value in cultivating entrepreneurial self-efficacy, encouraging positive entrepreneurial attitude, enhancing job satisfaction, and ultimately inspiring innovation behaviors.