AUTHOR=Zhou Rongji , Wu Sibin 

TITLE=Opportunity Finding by Nascent Entrepreneurs: Accidental or Purposeful?

JOURNAL=Frontiers in Psychology

VOLUME=Volume 11 - 2020

YEAR=2021

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2020.592994

DOI=10.3389/fpsyg.2020.592994

ISSN=1664-1078

ABSTRACT=Purpose: This research studies an important, but relatively unexplored entrepreneurial aspect: motivation and aspiration on opportunity finding/discovery. 
Design/methodology/approach: This study surveyed 230 nascent entrepreneurs on their opportunity finding behavior. A poisson regression and a logistic analysis were conducted to discover the relationship between motivation/aspiration and opportunity search behavior. 
Findings: Motivation and aspiration interact to influence active search in a positive way. However, only willingness to become an entrepreneur is found to search for opportunities purposefully. 
Research limitations/implications: Participants of the research are from a Midwest state in US. Future research may collect sample from more and larger areas. 
Practical implications: Bankers may use entrepreneurial opportunity search behavior as one criterion determining if to fund a person or not. 
Originality/value: The paper answers the call to study motivation/aspiration on opportunity finding (Yitshaki & Kropp 2018). It is one of the first studies to explore the above relationship.