AUTHOR=Xiang Shihui , Rasool Saad , Hang Yong , Javid Kamran , Javed Tasawar , Artene Alin Emanuel 

TITLE=The Effect of COVID-19 Pandemic on Service Sector Sustainability and Growth

JOURNAL=Frontiers in Psychology

VOLUME=Volume 12 - 2021

YEAR=2021

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.633597

DOI=10.3389/fpsyg.2021.633597

ISSN=1664-1078

ABSTRACT=Coronavirus disease (COVID-19) has an unprecedented and unpredictable impact on the world's economy. The recent pandemic derives the world towards adaptively regardless of businesses, sectors, and industries. The coronavirus epidemic (COVID19) has affected the global economy and service sector. The purpose of the current study is to assess the effect of COVID-19 on service sector growth and sustainability. All the sectors and industries in the world are trying to anchor themselves amidst the COVID-19. The study focuses on the sectors that are badly hit by the outbreak and discussed the strategies and responses of different countries to sustain their economies. This study concludes that the vital role of Information Technology and digitization supports the economies to fight against the pandemic while sustaining themselves amid crises. This study also contributes to the body of knowledge by suggesting IT-based solutions for various industries to elevate effective responsiveness and avoid significant losses.