AUTHOR=Cao Qinghua TITLE=Entrepreneurial Psychological Quality and Quality Cultivation of College Students in the Higher Education and Moral Education Perspectives JOURNAL=Frontiers in Psychology VOLUME=Volume 12 - 2021 YEAR=2021 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.700334 DOI=10.3389/fpsyg.2021.700334 ISSN=1664-1078 ABSTRACT=Social employment opportunities are currently lacking in China. There are also deficiencies in the entrepreneurial education of college students. In this case, the present work aims to explore the psychological quality and quality of college students’ entrepreneurship under higher education and moral education. First, relationships among the entrepreneurial experience of college students, entrepreneurial self-efficacy, entrepreneurial alertness, and entrepreneurial attitudes are analyzed through questionnaire surveys and statistics. Second, the role of college students’ entrepreneurial attitudes in improving entrepreneurial self-efficacy and entrepreneurial alertness is discussed. Eventually, the relationship mechanism of entrepreneurial self-efficacy and entrepreneurial alertness in entrepreneurial experience and entrepreneurial attitudes is explored. Results demonstrate: (1) the mediating effect through the entrepreneurial self-efficacy reaches 36.91%; (2) the mediating effect through entrepreneurial alertness accounts for 38.72%; (3) the mediating effect through entrepreneurial self-efficacy and entrepreneurial alertness reaches 9.15%. Therefore, the entrepreneurial experience of college students affects their entrepreneurial attitudes through two intermediary paths: entrepreneurial self-efficacy and entrepreneurial alertness. Data comparison suggests that the entrepreneurial experience of college students is significantly positively correlated to entrepreneurial attitudes; the entrepreneurial self-efficacy of college students is significantly positively correlated to entrepreneurial attitudes; the entrepreneurial alertness of college students is significantly positively correlated to entrepreneurial attitudes. College students’ entrepreneurial self-efficacy plays a mediating role in the relationship between entrepreneurial experience and entrepreneurial attitudes, and college students’ entrepreneurial alertness plays a mediating role in the relationship between entrepreneurial experience and entrepreneurial attitudes.