AUTHOR=Xu Shi , Murrell George , Golding Sarah E. , Brockett Beth F. T. , Gatersleben Birgitta , Scarles Caroline , White Emma V. , Willis Cheryl , Wyles Kayleigh J. 

TITLE=#Springwatch #WildMorningswithChris: Engaging With Nature via Social Media and Wellbeing During the COVID-19 Lockdown

JOURNAL=Frontiers in Psychology

VOLUME=Volume 12 - 2021

YEAR=2021

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.701769

DOI=10.3389/fpsyg.2021.701769

ISSN=1664-1078

ABSTRACT=It is widely understood that nature engagement benefits human wellbeing. Such benefits have been found for real as well as virtual engagements. However, little is known about the role of nature-based videos in social media on wellbeing. With Covid-19 restrictions limiting people’s direct engagement with natural environments, this study critically examined people’s reactions to nature videos posted on Facebook during the first UK Covid-19 lockdown in 2020. Data consisted of comments on videos containing highlights from the British Broadcasting Corporation’s (BBC) Springwatch 2020 television series, and from a UK television presenter and naturalist’s (Chris Packham) livestream videos, posted on Facebook from March to July 2020. Looking at the quantitative profile of a range of videos (i.e., views, likes and shares) and a detailed analysis of the 143,265 comments using thematic analysis, 3 major themes were generated: (1) engaging with nature via social media is emotionally complicated, (2) cognitive and reflective reactions are generated from social media nature engagement, and (3) engagement with nature-based social media as a mechanism for coping with stress during Covid-19. These findings inform understanding of how nature-related social media content and associated commentary have supported wellbeing throughout the ongoing pandemic and their importance as a means of continued support for wellbeing.