AUTHOR=Su Yawen , Li Moyan 

TITLE=Applying Technology Acceptance Model in Online Entrepreneurship Education for New Entrepreneurs

JOURNAL=Frontiers in Psychology

VOLUME=Volume 12 - 2021

YEAR=2021

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.713239

DOI=10.3389/fpsyg.2021.713239

ISSN=1664-1078

ABSTRACT=The present work aims to enrich the research on online entrepreneurship education, improve the level and ability of entrepreneurship services in China, and improve the overall success rate of entrepreneurship. Based on the TAM (Technology Acceptance Model) proposed by researcher Davis, the study explores the application of TAM in online entrepreneurship education for new entrepreneurs. First, new entrepreneurs who are users of the online entrepreneurship education platform are selected as research objects, and then the influence of the four factors are studied, including perceived ease of use, perceived usefulness, classroom self-efficacy, and perceived external control. Finally, the hypothesis proposed is tested. Results show that online entrepreneurship education influences the user's perceived ease of use and perceived credibility: the quality of the online entrepreneurship education has a positive impact on the user's perceived usefulness, interactivity has a positive influence on perceived ease of use and perceived usefulness, and interactivity positively influence user's perceived ease of use and perceived credibility. Perceived usefulness, perceived ease of use, and perceived credibility have a positive impact on users' behavioral intention. The proposed TAM provides some technical and theoretical support for the application of TAM in online entrepreneurship education for new entrepreneurs.