AUTHOR=Comincioli Elena , Chirico Alice , Gaggioli Andrea , Masoodian Masood TITLE=The Need for a Paradigm Shift in Approaching Ageing-Related Design Research and Practice JOURNAL=Frontiers in Psychology VOLUME=Volume 12 - 2021 YEAR=2021 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.750178 DOI=10.3389/fpsyg.2021.750178 ISSN=1664-1078 ABSTRACT=Despite a rapidly ageing world population, ageism – particularly in its implicit form – is widespread in society. In this article, we propose that a paradigm shift is needed in how we approach ageing-related research and practice. We also put forward the idea of using the Healthy Ageing framework of the World Health Organization as the basis for new lines of actions that can be taken by researchers and practitioners to address implicit ageism in society.