AUTHOR=Xie Aili , Liu Lianhua , Lyu Shiqi , Wu Lijuan , Pan Wen Tsao 

TITLE=Who Can Get More Happiness? Effects of Different Self-Construction and Experiential Purchase Tendency on Happiness

JOURNAL=Frontiers in Psychology

VOLUME=Volume 12 - 2021

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.799164

DOI=10.3389/fpsyg.2021.799164

ISSN=1664-1078

ABSTRACT=In the evaluation of consumption effect, scholars have conducted multi-angle exploration and research, while self-construction and experiential purchase propensity, as personality traits, have been ignored in the evaluation of consumption effect. This paper explores the influence of self-construction and experiential purchase propensity on the evaluation of consumption effect in physical purchase and experiential purchase through empirical research. Empirical studies have shown that:(1)Experiential purchase brings more happiness to interdependent self‐construal and physical purchase brings more happiness to independent self‐construal. (2)In experiential purchase, both materialists and consumers with high experiential purchase tendency can obtain higher happiness.