AUTHOR=Al-Jundi Salem A. , Al-Janabi Haitham A. , Salam Mohammad Asif , Bajaba Saleh , Ullah Shakir 

TITLE=The Impact of Urban Culture on Street Vending: A Path Model Analysis of the General Public's Perspective

JOURNAL=Frontiers in Psychology

VOLUME=Volume 12 - 2021

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.831014

DOI=10.3389/fpsyg.2021.831014

ISSN=1664-1078

ABSTRACT=This study examines the relationship between urban culture and street vending. Prior research on this topic is limited and inconclusive. Therefore, we propose an integrated model to test the positive effect of urban culture on street vending using multiple mediations of consumption patterns, resistance, and microfinance. We test a sample of 425 responses that reflect the public’s attitudes in Baghdad, Iraq. These responses are collected between September and November 2018. A partial least squares /structural equation modeling is employed to test the validity of measurement models and the significance of the entire structural model, predictive power, and mediation analysis. We find that resistance mediates the effect of urban culture on street vending; low-income consumption and resistance sequentially mediate the effect of urban culture on street vending, and resistance mediates the effect of a lack of microfinance on street vending. The direct impact of culture on street vending is not significant, and a lack of microfinance positively influences the pervasiveness of trading on streets. This study contributes to the literature as it proposes and tests a new and comprehensive model to analyze the relationship between urban culture and street vending, simultaneously examining the effects of culture, consumption, resistance, and microfinance on street vending.