AUTHOR=Chen Yongfeng , Li Mengya , Song Jiajie , Ma Xueli , Jiang Yiding , Wu Sainan , Chen Guan Lin 

TITLE=A study of cross-border E-commerce research trends: Based on knowledge mapping and literature analysis

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.1009216

DOI=10.3389/fpsyg.2022.1009216

ISSN=1664-1078

ABSTRACT=Under the trend of economic globalization, the vigorous development of cross-border e-commerce has attracted many scholars to study this field, involving many related fields，such as consumer behavior, advertising, information system and supply chain management. Throughout the existing literature, it can be found that most of the research focuses on a certain link or influencing factors of the development of cross-border e-commerce, and there is no systematic and macro overview of the development trend of research in this field in recent years, nor the integration and analysis of keywords. Since the research in the field of cross-border e-commerce is fragmented to a large extent, in order to effectively explore the research trend in this field, we must understand the current situation of cross-border e-commerce. Systematic bibliometric analysis can solve this problem by providing publishing trends and information on various topics. Therefore, based on the scientific database web, this study collected 198 references related to cross-border e-commerce from 2016 to 2021, briefly introduced the current situation and development trend of cross-border e-commerce, visually analysed and refined the journals, authors, research institutions, countries, publication years, keywords, citations of academic publications in this field and other key information, and summarized the development trend and path of CEBC in the existing research. It is helpful for researchers to solve the current research gap, understand the future research direction in this field, and help academia establish a strict knowledge system.