AUTHOR=de Sousa Anderson Reis , Moreira Wanderson Carneiro , da Silva Santana Thiago , Araújo Isabella Félix Meira , Borges Cléa Conceição Leal , Almeida Éric Santos , das Mercês Magno Conceição , da Silva Richardson Augusto Rosendo , Teixeira Jules Ramon Brito , Lourenção Luciano Garcia , Gomes Nadirlene Pereira , de Santana Carvalho Evanilda Souza , de Sousa Álvaro Francisco Lopes , de Almeida Lílian Conceição Guimarães , Viana Larissa Vanessa Machado , Pereira Álvaro TITLE=Sociohistorical Analysis of Normative Standards of Masculinity in the Pandemic of COVID-19: Impacts on Men’s Health/Mental Health JOURNAL=Frontiers in Psychology VOLUME=Volume 13 - 2022 YEAR=2022 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.775337 DOI=10.3389/fpsyg.2022.775337 ISSN=1664-1078 ABSTRACT=Objective: Analyzing sociohistorically how the normative patterns of hegemonic masculinity generate deleterious impacts on men’s health in the context of the COVID-19 pandemic. Methods: A qualitative study from a socio-historical perspective conducted with 50 men, based on an online survey. A semi-structured form was applied. The data were analyzed by the Collective Subject Discourse method, interpreted in the light of the context of epidemic disease and hegemonic masculinity. Results: The experience of the pandemic exposed the normative patterns of masculinities from the consummation of acts representative of the pandemic context, which incited men to deny the existence of COVID-19 disease, as well as to delay the understanding and adoption of measures to protect and control COVID-19. As repercussion, men presented conflicts in the regulation of emotions, emotional suppression, were more reactive, felt threatened regarding the loss of the role of family provider, virility, and revealed a sense of invulnerability, added to the weakening of self-care. Conclusion: The male discourse revealed that men have their masculinity structured in the hegemonic model, but express signs of recognition that this model causes harm to themselves and their health.