AUTHOR=Zulkefli Ahmad Umair , Abdullah Muhammad Ridhuan Tony Lim , Endut Mohd Nuri Al-Amin 

TITLE=Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self-Potential Development Model

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.814757

DOI=10.3389/fpsyg.2022.814757

ISSN=1664-1078

ABSTRACT=Co-creation values consumers’ input as its main crust not only in informing businesses in what is current in consumer needs but more importantly what would be the next shape in future demands of consumers in business sustainability. This paper addressed this context narrowing its scope in investigating the voices of stakeholders on what would be the essential aspects of the present and future youth qualities in achieving sustainable well-being in the present trend. The findings would not only essentially useful for the youths but to the business world in understanding the aspects of good youth development which would shape the next fabric of consumerism. Youth self-potential development is vital in achieving excellent life quality and youth well-being in Malaysia. However, the increase in challenges faced by today’s youth is inconsistent with the decline of the group’s well-being. There are various studies and interventions implemented to overcome the youth situation. However, there is still in need for a model that can guide the development of youth self-potential holistically. The purpose of this study is to build a sustainable and comprehensive model of youth self-potential development that can be integrated with all of the youth self-potential indicators via a co-creation process. This study used the Fuzzy Delphi Method (FDM) on the proposed elements in the model and systematically analysed them using Interpretive Structural Modeling (ISM) to create the model. The method fertilised ten stakeholders from various youth development backgrounds in developing the model. The model consists of 25 sub-indicators (elements) divided into five indicators. The model findings show that the most driving indicator is the entrepreneurial mindset among the youth, followed by other indicators of youth self-potential development. The model also shows that the civic-mindedness indicator is the output of youth self-potential that will surface at the end of the development. The model will guide the authorised body on the priority elements that can systematically and strategically improve youth self-potential to meet future challenges with youth aspirations.