AUTHOR=John Albert , Shahzadi Gulnaz , Khan Kanwal Iqbal , Chaudhry Shafaq , Sarwar Bhatti Muhammad Arslan 

TITLE=Charity Begins at Home: Understanding the Role of Corporate Social Responsibility and Human Resource Practices on Employees’ Attitudes During COVID-19 in the Hospitality Sector

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.828524

DOI=10.3389/fpsyg.2022.828524

ISSN=1664-1078

ABSTRACT=The Covid-19 outbreak wreaked havoc on the hospitality business, resulting in significant layoffs, salary cuts, and unpaid leaves globally. This study uses the sensemaking theory to investigate how COVID-19 induced unfavourable HR practices affect the link between perceived CSR and employee identification and commitment. We tested this model by using the field data collected from 392 hospitality sector employees in Pakistan. Results reveal that ‘cut in salaries’ and ‘work from home’ positively moderate CSR’s impact on employees’ identification and commitment. On the other hand, employee layoff and leave without pay do not impact the positive relationship between CSR and employees’ attitudes. Furthermore, the study finds that CSR during this pandemic has a significant positive impact on employees’ attitudes, but this relationship becomes insignificant for employees who reported unfavourable HR practices in their organizations. The findings further reveal that CSR's impact during Covid-19 on employees’ attitudes is moderated by the different levels of CSR importance in employees’ minds. This evidence is significant since HR practices implemented during this crisis need to be identified and framed to understand the effects of CSR on employee commitment and identification. CSR involvement in the pandemic can help managers keep their employees committed to organizations; only if this charity begins from their internal stakeholders first.