AUTHOR=Wang Hui , Zhang Han , Chen Zhezhi , Zhu Jian , Zhang Yue 

TITLE=Influence of Artificial Intelligence and Robotics Awareness on Employee Creativity in the Hotel Industry

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.834160

DOI=10.3389/fpsyg.2022.834160

ISSN=1664-1078

ABSTRACT=Given that the current literature of artificial intelligence and robotics awareness (AIRA) mainly focused on the dark side of AIRA.This study sheds light on the positive effect of AIRA on employee creativity by exploring how and when hotel’s employee may take proactive behavior facing the threat of artificial intelligence and robotics to further stimulate creativity. Based on work adjustment theory (TWA) and locus of control theory, this study constructs a moderating multiple mediation model to explain the influence of AIRA on employee creativity, in which active learning and task crafting are used as mediating variables, and locus of control is used as moderating variable. Data collected from 264 employees in Chinese hotel are used for empirical analysis. The results show that: (a) AIRA indirectly positively affects employee creativity via active learning and task crafting. (b) Locus of control not only moderates the mediating effect of active learning between the relationship of AIRA and employee creativity, but also moderates the mediating effect of task crafting between the relationship of AIRA and employee creativity The theoretical and practical implications are discussed.