AUTHOR=Ahmad Naveed , Ullah Zia , AlDhaen Esra , Han Heesup , Araya-Castillo Luis , Ariza-Montes Antonio 

TITLE=Fostering Hotel-Employee Creativity Through Micro-Level Corporate Social Responsibility: A Social Identity Theory Perspective

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.853125

DOI=10.3389/fpsyg.2022.853125

ISSN=1664-1078

ABSTRACT=The present study extended the boundary of social identity theory (SIT) in a collectivistic culture in order to explain the possible association between ML-CSR and EC. Using hotel employees as samples (N=461), a quantitative approach was employed to obtain research objectives. The findings validated the positive relationship between ML-CSR to EC, and WE mediated this relationship. Despite importance of micro-level of corporate social responsibility (ML-CSR) and its link to employee creativity (EC), the underlying mechanism of how and why ML-CSR induces EC remains unclear. Against this backdrop, the current analysis successfully explored the relationship of ML-CSR and EC through the mediating effect of work engagement (WE) in the hotel sector of a developing country. This research is the first study that addresses the criticality of micro-level CSR with the use of social identity theory in the hotel context.