AUTHOR=Ahmed Rizwan Raheem , Azam Muhammad , Qureshi Jawaid Ahmed , Hashem E Alharthi Rami , Parmar Vishnu , Md Salleh Nor Zafar 

TITLE=The Relationship Between Internal Employer Branding and Talent Retention: A Theoretical Investigation for the Development of a Conceptual Framework

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.859614

DOI=10.3389/fpsyg.2022.859614

ISSN=1664-1078

ABSTRACT=The focus of this paper is to develop a comprehensive conceptual framework for the relationship between internal employer brand image and talent retention. An extensive and semi-systematic literature review identified a number of antecedents and consequences that have been empirically tested in various cutting-edge research studies conducted around the world. The existing literature is reviewed using a topical approach, and sixty-six research studies, mostly recent from various repositories were carefully chosen and reviewed based on the criteria. Such studies have been discerned and synthesized in order to establish a complete and accurate understanding of the phenomenon. Finally, a comprehensive and relatively rich conceptual framework has been proposed for future empirical explanations in various social settings via prospective research.