AUTHOR=Malarvizhi Chinnasamy Agamudainambi , Al Mamun Abdullah , Jayashree Sreenivasan , Naznen Farzana , Abir Tanvir 

TITLE=Predicting the Intention and Adoption of Near Field Communication Mobile Payment

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.870793

DOI=10.3389/fpsyg.2022.870793

ISSN=1664-1078

ABSTRACT=With the increasing use of mobile devices and new technologies, electronic payments such as NFC mobile-payments are gaining traction and are gradually replacing the currency-based cash payment methods. Despite multiple initiatives by various parties to encourage mobile payments, adoption rates in developing countries have remained low. The purpose of this research is to explore the prime determinants of NFC mobile-payment adoption intention and to develop a model of mobile payment adoption that includes perceived risk as one of the major elements by extending the UTAUT2 theory components. An online survey was used to acquire data from 370 NFC mobile-payments users for the current study. To validate the components and their correlations, structural equation modelling (SEM) was implemented. According to the findings, Performance Expectancy (PE), Hedonic Motivation (HM), Social Influence (SI), and Facilitating Conditions (FC) have substantial impacts on consumers' intentions to adopt NFC mobile-payments (INFC). Effort Expectancy (EE) and Perceived Risk (PR) were reported to have no considerable effect on adoption intention. In addition, INFC is revealed to be a major mediator between the associations of the actual adoption of NFC mobile-payment (ANFC) with PE, HM, and SI. The findings of the study would assist providers and marketers in better understanding consumer behavior and designing effective marketing strategies to enhance consumers' positive intentions and achieve mass adoption of NFC mobile-payments in different environmental contexts.