AUTHOR=Wu Yenchun Jim , Yuan Chih-Hung , Chen Mu-Yen TITLE=Editorial: Understanding Startups: From Idea to Market JOURNAL=Frontiers in Psychology VOLUME=13 YEAR=2022 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.876172 DOI=10.3389/fpsyg.2022.876172 ISSN=1664-1078