AUTHOR=Wang Lei , Zhang Qi , Wong Philip Pong Weng 

TITLE=Impact of Familiarity and Green Image on Satisfaction and Loyalty Among Young Green Hotels’ Guests – A Developing Country’s Perspective

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.899118

DOI=10.3389/fpsyg.2022.899118

ISSN=1664-1078

ABSTRACT=Familiarity and green image influencing travelers’ green hotels patronage have often been overlooked in previous research.  The aim of this  study  is to examine the relationships of the two dimensions of familiarity and the two dimensions of image with overall image, satisfaction and loyalty. The theoretical research model used in this study was based on the stimulus-organism-response framework. The research design for this study employed a  quantitative approach  using  a purposive sampling method involving 488 student responses. The proposed hypotheses tests were conducted using  SPSS and AMOS. Results from the study showed that experiential familiarity and informational familiarity positively influenced cognitive image and affective image respectively, while, cognitive image had a positive influence on affective image. In addition, cognitive and affective image have a positive influence on overall image, and overall image is shown to have a positive impact on satisfaction and loyalty. Finally, satisfaction was found to have a positive influence on loyalty, while satisfaction plays a partial meditation role in the relationship between overall image and loyalty.