AUTHOR=Fang Zhou , Bian Yong 

TITLE=Another reason for the counterintuitive effects of thank-you gifts on charitable giving

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.908556

DOI=10.3389/fpsyg.2022.908556

ISSN=1664-1078

ABSTRACT=Current studies on the effect of thank-you gifts on charitable giving are primarily based on the conclusion of a milestone paper, “The counterintuitive effects of thank-you gifts on charitable giving,” that the deduction is mainly driven by less feeling of altruism. The authors argue that a question design in “The counterintuitive effects of thank-you gifts on charitable giving” may lead to a biased conclusion. The authors added an extra treatment group to the original study and found that the authors neglected a critical impact of participants’ inference about the usage of the money.
Keywords: thank-you gift, waste, donation, charitable giving, altruism