AUTHOR=Teoh Chen Wei , Khor Kok Chin , Wider Walton 

TITLE=Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.927327

DOI=10.3389/fpsyg.2022.927327

ISSN=1664-1078

ABSTRACT=Purpose: The main purpose of this study is to investigate the effects of after-sales service, brand equity, environmental awareness, and product pricing on consumer purchase intention towards green home appliances. 
Design/methodology/approach: Data were collected from 120 citizens in Penang, Malaysia aged 18 to 60 via the convenient sampling method and analysed using partial least square structure equation modeling (SmartPLS). 
Findings: Results indicate that brand equity, environmental awareness and product pricing had a significant effect on consumer purchase intention towards green home appliances. However, after-sales service did not have any significant effect on consumer purchase intention. 
Research limitations/implications: This research helps home appliance manufacturers to better design marketing promotions, taking into consideration consumers’ focus on brand equity, environmental awareness and pricing.
Originality/value: This study provides consumer insights for government agencies to construct better policies in order to increase the green home appliance penetration rate among citizens.