AUTHOR=Jiang Feng , Lu Su , Zhang Rui , Zhang Ning 

TITLE=Editorial: Revisiting Cross-Cultural Comparison on International Business: Challenges and Opportunities

JOURNAL=Frontiers in Psychology

VOLUME=13

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.941217

DOI=10.3389/fpsyg.2022.941217

ISSN=1664-1078