AUTHOR=Wang Pei , Zhai Yuqing 

TITLE=The impact of long-term orientation on compulsive buying behavior: A cross-cultural study

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.979908

DOI=10.3389/fpsyg.2022.979908

ISSN=1664-1078

ABSTRACT=This study tests a model to investigate the impact factors on compulsive buying behaviors to understand the wider impacts of cultural value on consumers' compulsive shopping behavior. This study considers the long-term orientation as extended antecedents to explore the moderating role of materialism value and money attitude on compulsive buying behavior in different cultures. Survey results from 313 Chinese and 309 U.S. consumers indicate that the higher materialistic values drive compulsive buying though some differences exist between consumers in both countries. To specify, American buyers had a higher materialistic orientation and higher compulsive buying tendency than Chinese consumers. Furthermore, the results indicate that money attitudes are negatively related to compulsive buying behaviors among two countries’ consumers. Lastly, this study found that long-term orientations were found to significantly influence money attitudes and compulsive buying among Chinese consumers.