AUTHOR=Ma Xin , Li Junpeng , Guo Fuli , Cui Caocao , Chen Tengfei , Xv Fan , Wang Wenbin 

TITLE=Study on influence factors of public participation willingness in substation project based on integrated TPB-NAM model

JOURNAL=Frontiers in Psychology

VOLUME=Volume 13 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.999229

DOI=10.3389/fpsyg.2022.999229

ISSN=1664-1078

ABSTRACT=Public infrastructure, such as substations, is crucial for the advancement of the economy and society. However, the "Not-In-My-Backyard" is causing concern among the population and these two things are at odds with one another. This paper aims to investigate the driving mechanism that influences the public’s participation willingness in order to promote the construction of substations, so the study proposes an integration model based on the planned behavior theory and the normative activation theory. Moreover, a structural equation model is created using the two dimensions which include social altruism and personal egoism, while 568 investigation data are used for empirical research in combination with "Decision-Making Trial and Evaluation Laboratory" method, these data are collected in the surrounding areas of three 110kV substations in Jiaozuo city, China. The key factors that affect the public’s participation willingness are discussed and the study demonstrates that the model is most significantly impacted by public trust which is a priori variable, furthermore, the direct path coefficient of personal norms on participation willingness is the largest which confirms that increased moral responsibility has a beneficial effect on project execution, subjective norms contribute to the improvement of the assessment model overall since they are the main variable with the largest centrality degree in the system. The findings of this research better our understandings about the mechanism of "Not-In-My-Backyard" and offer practical implications for its dissolution. On the basis of this, we present pertinent policy proposals for the "Not-In-My-Backyard" effect that develops during the construction of public infrastructure.