AUTHOR=Cai Jie , Wu Rongxiu , Zhang Jingyu , Sun Xianghong 

TITLE=The effect of subliminal priming on team trust: The mediating role of perceived trustworthiness

JOURNAL=Frontiers in Psychology

VOLUME=Volume 14 - 2023

YEAR=2023

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2023.1099267

DOI=10.3389/fpsyg.2023.1099267

ISSN=1664-1078

ABSTRACT=The present study aimed to explore the effect of subliminal priming on team trust and the mechanism through the mediating role of perceived trustworthiness. 144 participants were asked to complete a lexical decision task which was embedded the “trust” or “suspicion” Chinese words as the subliminal stimuli, then they played a public good game and evaluated perceived trustworthiness of the team. The results of the study showed that subliminal stimuli had a significant effect on team trust (β = - .99, 95% CI = [-1.64, -.33]). Perceived trustworthiness was found to have a significant mediating effect between priming condition and team trust (β = -.35, 95% CI = [-.72, -.02]). The current study revealed the underlying mechanism through which subliminal priming techniques influence team trust, and informed efforts through altering perceived trustworthiness.