AUTHOR=Zhou Song , Liu Gaoyu , Huang Yingming , Huang Tingyu , Lin Shiya , Lan Jie , Yang Huaqi , Lin Rongmao TITLE=The contribution of cultural identity to subjective well-being in collectivist countries: a study in the context of contemporary Chinese culture JOURNAL=Frontiers in Psychology VOLUME=Volume 14 - 2023 YEAR=2023 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2023.1170669 DOI=10.3389/fpsyg.2023.1170669 ISSN=1664-1078 ABSTRACT=Though the important effect of cultural identity on subjective well-being was widely acknowledged, the details of how different cultures’ unique features influence well-being remain to be revealed. To address this issue in the context of Chinese culture, the present study investigated whether and how the prominent features of Chinese culture—collectivism and red culture—shaped Chinese people’s subjective well-being. The Red Cultural Identity Scale, Subjective Well-Being Scale, Collectivism Scale, and Perspective-Taking Scale were administered to 1,045 Chinese residents. The results showed that red cultural identity positively predicted participants’ subjective well-being through the mediated role of collectivism. Furthermore, perspective-taking was found to moderate the mediating effect of collectivism. These results demonstrated that the way cultural identity predicted subjective well-being was highly correlated to specific cultural features, e.g., the opinion of values, which was significant in practice with a cross-cultural background.