AUTHOR=Jiao Jinchuan , Cao Xiangnan 

TITLE=Research on designers’ behavioral intention toward Artificial Intelligence-Aided Design: integrating the Theory of Planned Behavior and the Technology Acceptance Model

JOURNAL=Frontiers in Psychology

VOLUME=Volume 15 - 2024

YEAR=2024

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2024.1450717

DOI=10.3389/fpsyg.2024.1450717

ISSN=1664-1078

ABSTRACT=This study explores designers' adoption of AIAD, utilizing the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM). Drawing on extant literature, we proposed a research model and tested it using data from 392 Chinese designers. The results indicate that in terms of AIAD, (a) designers' attitudes towards AIAD (b = 0.259, P < 0.001), subjective norms (b = 0.363, P < 0.001), and perceived behavioral control (b = 0.556, P < 0.001) have significant and positive impacts on their intention to use AIAD; (b) perceived usefulness of AIAD (b = 0.910, P < 0.001) has a positive and significant correlation with attitudes towards AIADwhile perceived ease of use (b = -0.126, P < 0.05) exerts no significant impact on attitudes; (c) the knowledge level of designers (b = -0.149, P < 0.01) has a negative moderating effect on the impact of attitudes towards AIAD on the intention to use them. The present research then discusses its practical significance.