AUTHOR=Yiyi Ouyang , Xue Xiong , Jiong Luo , Yanhui Zhang TITLE=Research on the influence of body image on college students’ weight-loss intention: chained intermediary analysis of self-efficacy and self-esteem JOURNAL=Frontiers in Psychology VOLUME=Volume 15 - 2024 YEAR=2024 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2024.1458259 DOI=10.3389/fpsyg.2024.1458259 ISSN=1664-1078 ABSTRACT=This paper aims to explore the relationship between body image, self-efficacy, self-esteem, and weight-loss intention among college students, offering insights to promote healthy and confident lifestyle habits. Methods: Undergraduate students from western China were selected using a stratified random sampling method. Data were analyzed using SPSS 19.0 and AMOS 21.0 statistical software. Results: (1) Body image showed a significantly positive correlation with self-efficacy and self-esteem but a negative correlation with weight-loss intention.Self-efficacy exhibited a significantly positive correlation with self-esteem and a negative correlation with weight-loss intention, while self-esteem was significantly negatively correlated with weight-loss intention. (2) Body image directly impacted weight-loss intention (Effect Size (ES) = -0.120). Self-efficacy (ES = -0.069) and self-esteem (ES = -0.119) played significant mediating roles between body image and weight-loss intention, respectively. (3) The chained intermediary role of self-efficacy and self-esteem also reached significance (ES = -0.038).Body image conducts effect on the degree of weight-loss intention among college students through direct ways or indirect ways such as the intermediary role of self-efficacy and self-esteem, and also the chained intermediary role of self-efficacy and self-esteem. In addition, self-esteem is another key factors affecting college students' weight-loss intention.